A Dogs Microchip is used 99% of the time to reunite a stray or lost dog with their owner and the other 1% of the time to prove a dogβs identity for the purposes of breeding, showing and connecting to health records.
If youβre active in the show world, AND have a dog who can perform, AND you have a solid way to market them, such as a powerful website, you can sell the pups for more, a normal Facebook page Timeline doesnβt really cut it
A microchip is really just for permanent identification. It can only be read by a special scanner held very close to the dog. It is NOT a GPS device to βtrackβ your dog if it is lost or stolen.
I have seen plenty of ads for puppies boasting how they will ship all over and it is sad that these animals are treated this way without the breeder doing KYC.
One of the reasons so many dogs get dumped at shelters - the people had no idea the kind of dog they were getting, what its needs were, the proper way to raise and train itβ¦