Desperados, the world’s first beer flavored with agave spirit, has officially launched in Ethiopia, bringing a bold new energy to the country’s nightlife and music culture. Known for blending beer and spirits with a 5.9% alcohol content, the globally recognized brand arrives with over 30 years of heritage and presence in more than 50 countries.
The launch introduces Ethiopian consumers to a premium, alternative beer experience that celebrates social connection, creativity, and breaking away from the ordinary. It is designed for a new generation of style-conscious urban consumers who are deeply connected to music and nightlife.
As part of its expansion in Africa, Desperados will be locally produced in Ethiopia, supported by investment in manufacturing and distribution. HEINEKEN Ethiopia sees the launch as a long-term commitment to the market, alongside plans for high-energy brand experiences and music-driven activations that blend global identity with local culture.
@LinkUpaddis
The launch introduces Ethiopian consumers to a premium, alternative beer experience that celebrates social connection, creativity, and breaking away from the ordinary. It is designed for a new generation of style-conscious urban consumers who are deeply connected to music and nightlife.
As part of its expansion in Africa, Desperados will be locally produced in Ethiopia, supported by investment in manufacturing and distribution. HEINEKEN Ethiopia sees the launch as a long-term commitment to the market, alongside plans for high-energy brand experiences and music-driven activations that blend global identity with local culture.
@LinkUpaddis
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Forwarded from LinkUp Premium
After 9 years of waiting, Teddy Afro is back.
Ethiorica isn’t just an album, it’s an event, a moment, a feeling the whole country is experiencing at once.
Read more: https://linkupaddis.com/app/articles/480
@Linkuppremium
Ethiorica isn’t just an album, it’s an event, a moment, a feeling the whole country is experiencing at once.
Read more: https://linkupaddis.com/app/articles/480
@Linkuppremium
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Guess who’s back? Makers’ Market returns to the Greek Club on 2 & 3 May 2026 bringing together a vibrant mix of local artisans, handcrafted pieces, standout fashion, and unique finds all in one place.
It’s more than a market, it’s a celebration of creativity, culture, and community, where makers and shoppers connect and discover something new.
Ready to be part of it? Register today by calling +251900137262 or +251922296049 and secure your spot.
@LinkUpaddis
It’s more than a market, it’s a celebration of creativity, culture, and community, where makers and shoppers connect and discover something new.
Ready to be part of it? Register today by calling +251900137262 or +251922296049 and secure your spot.
@LinkUpaddis
❤4
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The seventh set will feature Dele, an artist, multi-instrumentalist, and singer-songwriter whose work reflects the beauty of the present moment.
Drawing from personal emotions and experiences, his music explores deeper connections to life and art, grounded in the belief that everyone expresses creativity in their own way.
The event takes place on Thursday, 23rd April 2026 at 6:00 PM (12:00 LT) at Social Addis, with an entrance fee of 100 birr, inviting attendees to listen and engage.
@LinkUpaddis
Drawing from personal emotions and experiences, his music explores deeper connections to life and art, grounded in the belief that everyone expresses creativity in their own way.
The event takes place on Thursday, 23rd April 2026 at 6:00 PM (12:00 LT) at Social Addis, with an entrance fee of 100 birr, inviting attendees to listen and engage.
@LinkUpaddis
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🚀 Open Invitation: AWS Seminar by VigorIS Consulting
We are excited to invite all professionals, business leaders, and tech enthusiasts to our upcoming AWS Seminar focused on empowering organizations through cloud computing and digital transformation.
At VigorIS Consulting , we specialize in cloud computing, cybersecurity, and digital transformation solutions, helping organizations modernize their operations using Amazon Web Services (AWS). Our goal is to improve efficiency, scalability, cost-effectiveness, and strengthen digital security for businesses in today’s fast-evolving tech landscape.
This seminar will provide valuable insights into how AWS can help reduce operational costs, enhance security, and enable scalable growth, along with practical strategies for cloud adoption and innovation.
We welcome everyone interested in learning and growing in the cloud space to join us. Limited seats available early registration is encouraged.
https://forms.gle/5xwdJ19Uw9KCAprb8
@LinkUpaddis
We are excited to invite all professionals, business leaders, and tech enthusiasts to our upcoming AWS Seminar focused on empowering organizations through cloud computing and digital transformation.
At VigorIS Consulting , we specialize in cloud computing, cybersecurity, and digital transformation solutions, helping organizations modernize their operations using Amazon Web Services (AWS). Our goal is to improve efficiency, scalability, cost-effectiveness, and strengthen digital security for businesses in today’s fast-evolving tech landscape.
This seminar will provide valuable insights into how AWS can help reduce operational costs, enhance security, and enable scalable growth, along with practical strategies for cloud adoption and innovation.
We welcome everyone interested in learning and growing in the cloud space to join us. Limited seats available early registration is encouraged.
https://forms.gle/5xwdJ19Uw9KCAprb8
@LinkUpaddis
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The biggest creative tech forum in Ethiopia is here.🇪🇹🇫🇷
April 22–24, the Alliance Ethio-Française of Addis Ababa becomes the home of AI, VR, AR, animation, and game development, with panels, masterclasses, live performances, exhibitions,
and a game tournament that you don’t want to miss.
Creators. Professionals. Investors. Innovators. This one’s for you.
Seats are limited
Register at: https://allianceaddis.org/createch/
@LinkUpaddis
April 22–24, the Alliance Ethio-Française of Addis Ababa becomes the home of AI, VR, AR, animation, and game development, with panels, masterclasses, live performances, exhibitions,
and a game tournament that you don’t want to miss.
Creators. Professionals. Investors. Innovators. This one’s for you.
Seats are limited
Register at: https://allianceaddis.org/createch/
@LinkUpaddis
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Forwarded from Afromile
Upcoming events:
Saturday, 25 April 2026
- Ethio Lectronic
Saturday and Sunday, 25-26 April 2026
- Langano Trip
@Afromile
Saturday, 25 April 2026
- Ethio Lectronic
Saturday and Sunday, 25-26 April 2026
- Langano Trip
@Afromile
Telegram
Afromile
They are back!
Ethio Lectronic is taking over the Mark Building Parking Lot on April 25th, 2026, from 8 PM until late. It’s the night every house-head in Addis has been waiting for!
The finest lineup is locked. Stay tuned and make sure you follow Afromile…
Ethio Lectronic is taking over the Mark Building Parking Lot on April 25th, 2026, from 8 PM until late. It’s the night every house-head in Addis has been waiting for!
The finest lineup is locked. Stay tuned and make sure you follow Afromile…
Atmosphere is hosting a Trivia & Karaoke Night tonight 21 April 2026.
The event combines interactive games and karaoke performances. The event is scheduled to begin at 7 PM.
Location - Atmosphere, Bole behind alem cinema.
Entrance- Free
@linkupaddis
The event combines interactive games and karaoke performances. The event is scheduled to begin at 7 PM.
Location - Atmosphere, Bole behind alem cinema.
Entrance- Free
@linkupaddis
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The Noble Comeback Project is set to debut its inaugural exhibition, "Blooming Resilience," from 23 April to 26 April, 2026. The event will be hosted at the Addis House of Culture, located within the National Palace Compound, and will remain open to the public daily from 9:00 AM to 5:00 PM (3LT – 11LT).
The exhibition showcases a collection of hand-knotted wool rugs produced through the revival of traditional techniques and materials. Beyond the static display, a rug-making workshop is scheduled for 25 April 2026, allowing visitors to engage directly with the craftsmanship involved.
The entrance fee is 300 ETB, which includes admission to the exhibition as well as access to the National Palace Compound.
@linkupaddis
The exhibition showcases a collection of hand-knotted wool rugs produced through the revival of traditional techniques and materials. Beyond the static display, a rug-making workshop is scheduled for 25 April 2026, allowing visitors to engage directly with the craftsmanship involved.
The entrance fee is 300 ETB, which includes admission to the exhibition as well as access to the National Palace Compound.
@linkupaddis
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The CreaTech Tekken Esports Tournament is scheduled to take place on 24 April 2026 at Alliance Éthio-Française.
This event marks the introduction of esports programming at the venue and features a competitive tournament for the game Tekken 8.
Participants will compete for a total prize pool of 25,000 Birr, and registration is currently open through the link provided in the official Chewata Awaqi Instagram Bio.
@linkupaddis
This event marks the introduction of esports programming at the venue and features a competitive tournament for the game Tekken 8.
Participants will compete for a total prize pool of 25,000 Birr, and registration is currently open through the link provided in the official Chewata Awaqi Instagram Bio.
@linkupaddis
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Forwarded from LinkUp Premium
From Megenagna to Mexico and Ayat, shoe shiners were part of the city’s everyday rhythm. Today, they sit in longer silences, in a city that no longer pauses the same way.
Read more: https://linkupaddis.com/app/articles/482
@LinkUpaddis
Read more: https://linkupaddis.com/app/articles/482
@LinkUpaddis
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Close up: Diana Yohannes
This month on Close Up Magazine, we spotlight one of Ethiopia’s leading communications professionals, a writer and strategist shaping how stories are told with intention, depth, and cultural awareness.
With over a decade of experience and as co owner of Firma Media and Communications, her work focuses on building distinctly Ethiopian narratives. Balancing business, motherhood, and creativity, she leads with presence and purpose.
Read the full interview in this month’s issue of Close Up Magazine. Dont miss out!
https://linkupaddis.com/app/magazines/linkup-magazine-april-2026
@LinkUpaddis
This month on Close Up Magazine, we spotlight one of Ethiopia’s leading communications professionals, a writer and strategist shaping how stories are told with intention, depth, and cultural awareness.
With over a decade of experience and as co owner of Firma Media and Communications, her work focuses on building distinctly Ethiopian narratives. Balancing business, motherhood, and creativity, she leads with presence and purpose.
Read the full interview in this month’s issue of Close Up Magazine. Dont miss out!
https://linkupaddis.com/app/magazines/linkup-magazine-april-2026
@LinkUpaddis
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The Alliance Ethio-Française in Addis Ababa, Piassa branch, will host a free screening of the film Vingt Dieux (Holy Cow) by Louise Courvoisier tonight, 21 April 2026, at 6:00 pm.
The screening is part of the "Cinema Tuesday April: Paving the Way" series.
@linkupaddis
The screening is part of the "Cinema Tuesday April: Paving the Way" series.
@linkupaddis
Build Agents Over a Weekend, hosted by AAU Startup Center in collaboration with Tesfa AI, is scheduled for 25th April 2026 at the AAU Startup Center.
Organized by Emereb Creatives, the session will focus on hands-on building rather than passive learning, encouraging participants to actively develop projects during the event.
Those interested can register via https://form.typeform.com/to/rg0uYklI.
@LinkUpaddis
Organized by Emereb Creatives, the session will focus on hands-on building rather than passive learning, encouraging participants to actively develop projects during the event.
Those interested can register via https://form.typeform.com/to/rg0uYklI.
@LinkUpaddis
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Join us at Addis House of Culture for a special live-stream screening of Iri Di in concert, broadcasting directly from Italy’s Spazio Teatro No’hma. Iri Di returned to her roots to fuse R&B and Soul with traditional Ethiopian rhythms.
Experience her music on our screen
📅 Date: Thursday, April 23, 2026
🕗 Doors Open: 9:00 PM - 11:00 PM
🎟 Entrance: FREE
📍 Inside the National Palace, Gate 6
Parking available at Finfinne Parking Lot
RSVP only : https://docs.google.com/forms/d/e/1FAIpQLSchzWvdgiboOFBDmpm59MlDrrN0ijdNF1-ZCdnVHLKJTPW6TA/viewform?usp=header
@LinkUpaddis
Experience her music on our screen
📅 Date: Thursday, April 23, 2026
🕗 Doors Open: 9:00 PM - 11:00 PM
🎟 Entrance: FREE
📍 Inside the National Palace, Gate 6
Parking available at Finfinne Parking Lot
RSVP only : https://docs.google.com/forms/d/e/1FAIpQLSchzWvdgiboOFBDmpm59MlDrrN0ijdNF1-ZCdnVHLKJTPW6TA/viewform?usp=header
@LinkUpaddis
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Verse in Motion is a live performance event where music and poetry are accompanied by real-time digital art, created as the show unfolds.
Featuring two artists with distinct creative approaches, the experience blends sound, visuals, and spoken word into a single presentation.
The event will take place at Alliance Compound on 23 April 2026 at 7:00 PM and is open to the public at no cost, with attendees encouraged to bring friends and engage with the performance.
@LinkUpaddis
Featuring two artists with distinct creative approaches, the experience blends sound, visuals, and spoken word into a single presentation.
The event will take place at Alliance Compound on 23 April 2026 at 7:00 PM and is open to the public at no cost, with attendees encouraged to bring friends and engage with the performance.
@LinkUpaddis