Characteristics of Qualitative Research:
1) Multiple Realities
2) Meanings and interpretation
3) Generation of Knowledge
4) Generalisation
5) Human Relations and
6) Value Systems
1) Multiple Realities
2) Meanings and interpretation
3) Generation of Knowledge
4) Generalisation
5) Human Relations and
6) Value Systems
Ethnography is defined by Spradley and McCurdy as "The task of describing a particular Culture in as much detail as possible, including language, customs, values, religious ceremonies and laws."
The ethnographer generally has few hypothesis and no structured Questionnaire.
Observation is the primary data collection procedure in a research methodology called Ethnography.
Types of Ethnographic research:
1) Macro
2) Micro
3) Emic Perspectives and
4) Etic Perspectives
The ethnographer generally has few hypothesis and no structured Questionnaire.
Observation is the primary data collection procedure in a research methodology called Ethnography.
Types of Ethnographic research:
1) Macro
2) Micro
3) Emic Perspectives and
4) Etic Perspectives