Political polarization has been increasing across the globe. People even rate products less favorably when they are associated with their least-liked political party. This tendency is stronger in public than in private situations, suggesting that people may do this for reputational reasons.
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#PoliticalPolarization #ConsumerBehavior #SocialIdentity #ReputationEffect #GlobalPolitics
Read Full Article
#PoliticalPolarization #ConsumerBehavior #SocialIdentity #ReputationEffect #GlobalPolitics
PsyPost
“Political contamination” can affect everyday choices in surprising ways
New research suggests political polarization subtly influences everyday choices, driven by social identity concerns and reputational motivations.
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