Following are some useful free links to download Marketing, Business & other related books and research articles. You can get latest resources.

Business, marketing and other books, research papers

Current Business Model for specific business case includes (Source: Omega Business Model, 2018):
- Offering – Service or product type
- Organization: Methods to create offerings, value deliver process
- Technology: technical function- looking to create value from new digital technologies
- Finance: Revenue Model- Method of earning income and making profits which customer based

In 1985 Edward DE BONo published a book called "Six Thinking Hats". The book describes a powerful techniques for looking decisions from number of perspectives. Look a problem from six point of view and each thinking of HAT is a different style of thinking:

Ever Business Needs Rational Decision

In 1985 Edward DE BONo published a book called "Six Thinking Hats". The book describes a powerful techniques for looking decisions from number of perspectives. Look a problem from six point of view and each thinking of HAT is a different style of thinking:
1. Wearing a White HAT - You focus on data, information you have on the subject / business.
2. Switch to Red HAT - Look a problem using your intuition and emotion. Sometimes called GAP filling
3. Switch to Black HAT – Looking all the bad points of the decision. Highlight the weak points in your plan.
4. Switch to yellow HAT – Switch to positive Thinking. Focus on the benefits of the decision & the value in it.
5. Switch to Green HAT – is all about creativity. Develop Creative solutions to problems.
6. Switch to Blue HAT – is all about process Control. When you decide to wear the above 5 HATS you have to decide which HAT is the most suitable for the step of decision making.

Ethiossinia Promotion & Events PLC would like to fill the following vacant posts by visionary & competent personnel .
1. Accountant (BA in Accounting with 0 yrs of experience)
2. Senior Accountant (BA in Accounting & 3 yrs of experience)
3. HR officers (BA in Management & related with 0 yrs of experience)
4. Senior HR Experts (BA in Management or related with 3 yrs of experience)
5. IT Officers (BA,Diploma,TVET Certificates ... with 0 years of experience
6. Marketing Officers (BA in Marketing or related with 0 yrs of experience)
7. Marketing Experts ( BA in Marketing or related with 3 yrs of experience)
8. Purchasers (BA in Purchasing & Supplies or related with 0 yrs of experience )
9. Auditors (BA in Accounting with 0 yrs of experience)
10. Secretary (BA,Diploma,Certificates in Secretary & Office Mgt with 0,1,2 yrs of experience )
Graduates in ANY FIELD OF STUDIES are invited to apply also .
Experience is NOT required for most Vacant posts .
Salary : Negotiable
Women are highly recommended to apply .
OFFICE : on the way from 4 Kilo to Kebena, Bel'Er Next to Ebenezer guest house ,Ebenezer bldg 5 th floor .
For more info : 0911 47 66 20 ,0904 13 71 21 ,0962 89 44 96, 0989 58 16 83
GOOD LUCK !
For more info & detailed requirements , applicants are advised to see our telegram channel @ShegerBusiness
Registration for the above vacancy will be till Tikimt 10, 2011 .
Pls share this vacancy to your friends .

Top URGENT Vacancy
## Those who have at least diploma in any field , and 1 year relevant experience in the area of promotion ,sales and marketing are invited to apply ##
For more detailed information , follow us on @ShegerBusiness
Only 3 days left for registration.
$$ please share it immediately to your beloved ones $$
@ShegerBusiness

Value of Business Promotion (Source: (Kelleher, 2018 ))
Promote your Company’s Purpose, value & Vision
Every company is developing a strategic plan to achieve its purpose, value & Vision. Most organizations develop a new strategic plan every 3 to 5 years. Building a strategic plan involves the following key steps:

1. Conduct a SWOT (short for “strengths, weaknesses, opportunities, and threats”) analysis of your current business position.
2. Identify the market(s), customer(s), and geographical area(s) you’re focusing on.
3. Outline the objectives — between three and eight — you want to accomplish over the next three to five years.
4. Decide on the specific goals and actions to accomplish your objectives.
5. Budget for and allocate your resource needs, including human resources, capital resources, system requirements, acquisitions, and so on.
6. Develop your measurement tools.
7. Install a communications protocol.

Once you have identified your purpose, values, and vision, and developed your five-year strategic plan. Now what? Promoting. Promoting your purpose, values, and vision is key to developing your line of sight and fostering engagement.

Tips for our respected channel members:
For those who wants to apply scholarship at University of Manchester, UK, to study Master’s degree in Business and related fields
https://www.gdi.manchester.ac.uk/study/taught-masters/funding-opportunities/equity-merit-scholarships/

If you want to apply scholarship for MSc & PhD study at different European Universities in different disciplines, please check the following link and select programs (maximum you can apply for 3 different programs in one application phase. For more follow @shegerbusiness
https://eacea.ec.europa.eu/erasmus-plus/library/scholarships-catalogue_en

Please enjoy our “promotional period”

Latest Scholarship Information for Ethiopians: Short term training, MSc degree & PhD degree:

https://www.irishaidfellowships.ie/strands/fellowship-training-programme
Application Deadline: 30 Nov. 2018
https://eacea.ec.europa.eu/erasmus-plus/library/emjmd-catalogue_en
Application deadline for most programs 1st week of January, 2019
https://www.unitn.it/en/servizi/1937/doctoral-scholarships
Application deadline: ----
https://www.ares-ac.be/en/cooperation-au-developpement/scholarships/masters-and-training-programmes-in-belgium
Application deadline: 11 January, 2019

Latest Tech. News:

Facebook introduces 3D photos in News Feed, Virtual reality (VR):
Facebook is rolling out 3D photos in news feed and VR to enable users to view and create 3D photos with life-like dimensions including depth and movement.
https://www.gadgetsnow.com/tech-news/facebook-introduces-3d-photos-in-news-feedvr/articleshow/66175822.cms

Next 48 hours may see global internet shutdown:
Russia Today (October 12, 2018) reported that global internet users might experience network connection failures as the main domain servers and its related network infrastructure will be down for some time
https://www.gadgetsnow.com/tech-news/global-internet-shutdown-likely-over-next-48-hours/articleshow/66174044.cms

Follow us @shegerbusiness @shegerbusiness and get latest scholarship information, business news, technology news and many more coming soon @shegerbusiness @shegerbusiness