this is a very smart breakdown of the should-be marketing costs for Indie brands. That might seem a long and unattainable stretch but consider it in relation to your own turnover
https://www.beautyindependent.com/indie-beauty-how-much-really-costs-market-big-new-product-launch/
https://www.beautyindependent.com/indie-beauty-how-much-really-costs-market-big-new-product-launch/
Beauty Independent
Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch
Consultants largely figure it costs $350,000 to $2.5 million to market an A-level product, though regional tactics can cut that to $75,000.
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this weekend's discount
this is a very interesting article about the impact of citronellal (a component of citronella essential oil and other members of the cymbopogon family) on skin cell renewal
https://www.nature.com/articles/s41467-025-58033-9
https://www.nature.com/articles/s41467-025-58033-9
if you are in men's grooming, you may find this list inspiring
https://robbreport.com/style/grooming/lists/grooming-awards-2025-1236708696/
https://robbreport.com/style/grooming/lists/grooming-awards-2025-1236708696/
Robb Report
The 2025 Grooming Awards: The 60 Best Men’s Serums, Colognes, Hair Care, and More
The 2025 Robb Report Grooming Awards crowns winners for the best men's skincare, haircare, colognes, laser devices, and more. Here's the full list.
even if an acquisition seems quite faraway from your brand, this article is worth reading
https://www.beautyindependent.com/what-does-it-take-beauty-brand-get-acquired/
https://www.beautyindependent.com/what-does-it-take-beauty-brand-get-acquired/
Beauty Independent
What Does It Take For A Beauty Brand To Get Acquired?
In a recent post for his Substack Making Cents, Drew Fallon broke down four attributes a CPG brand should have to get acquired.
what were we telling you about honey these last 3 years?
https://cosmeticsbusiness.com/the-sweet-spot-how-honey-became-beauty-s-buzziest-ingredient
https://cosmeticsbusiness.com/the-sweet-spot-how-honey-became-beauty-s-buzziest-ingredient
Cosmeticsbusiness
The sweet spot: How honey became beauty’s buzziest ingredient
From hair oils to moisturisers, honey is being reimagined by brands blending beauty with sustainability
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Time for our weekend deal
an awesome article about the peptides in cosmetics
https://www.mdpi.com/2218-273X/15/1/88
https://www.mdpi.com/2218-273X/15/1/88
MDPI
Peptides: Emerging Candidates for the Prevention and Treatment of Skin Senescence: A Review
One class of cosmetic compounds that have raised interest of many experts is peptides. The search for ingredients with good biocompatibility and bioactivity has led to the use of peptides in cosmetic products. Peptides are novel active ingredients that improve…