Putting technology aside, we’ve always believed that $BTC is the perfect case of using token incentives as a replacement for marketing.

In the case of Bitcoin, it is the most powerful zero-cost marketing for cryptocurrency technology.

But the chance to be early came only once — back in 2009. And 99.999% of people only understood that years later.

Now, as we shift our focus from content IP tokenization toward other real-world products, TaleX will help Web2 businesses to launch their own Bitcoins, incentivizing their customers through real product consumption — just as the Bitcoin network incentivizes miners with Bitcoins.

With TaleX, everyone can once again be early — every single day. Perhaps most people will once again realize it only a few years after Web2 businesses are tokenized via TaleX.

As we stand on the eve of a new chapter in TaleX’s history, we’re excited to share that the first Web2 business with a real product will soon be tokenized via TaleX.

Everything will be powered by $BTC, $BNB, and $X. Time has already proven the value of the first two, and it will do the same for the last.

The future is exciting — a long-term pursuit of doing the right thing.

If you’ve read this far, we strongly encourage you to check out this article — as well as all the other articles on our X account.

💚

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Celebrating 5 years of BNB Chain 🔸

After 3 years of building brick by brick, TaleX mission remains unchanged — to create real value 💚

From books → short dramas → real products, BNB Chain has powered every step of our growth.

Now, as it turns 5, it’s our turn to give back: starting this September, the treasury of every company that creates and sells real products in Web2 — and is tokenized via TaleX — will hold $BNB alongside $BTC and $X.

While institutional players in finance are already executing this strategy via Yzi Labs, our vision is broader: empowering Web2 businesses of any scale to tokenize and hold $BNB in their company treasury.

The long-term pursuit of doing the right thing.

Happy #BNBDay, builders!

#BNBChainTurns5

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After our last post, there is a clear question:

What will be the ratio of $BTC : $BNB : $X in the treasury of each traditional company tokenized via TaleX?

We know the answer — but first, we want to hear your expectations: which asset will have the highest ratio? 👇

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Petr, TaleX CMO:

TaleX 101: From Content to Real Products.

For 3 years, TaleX helped creators tokenize content IP.

Now, it goes far beyond content — into all RWA.

↓

☕️ Take a simple coffee shop.

Today, it runs an app with a royalty system: buy coffee → earn points → maybe get a free cup (if promos don’t expire or rules don’t change).

Sounds familiar, right?

✅ Now imagine this coffee shop becomes blockchain-powered with a user-driven business model.

It takes just 2 key steps:

1️⃣ Step 1: Tokenize the company.

The shop issues its own tokenized asset.

→ All sales flow into an on-chain treasury — 100% transparent, traceable, and public.

→ That treasury isn’t just a cold wallet. It exists as liquidity pools with real-time external trading capabilities.

2️⃣ Step 2: Replace loyalty points with tokens.

Instead of unlimited, non-tangible points, customers get limited, tradable tokens with real value.

Not to earn more in tokens than the cost of a coffee — but to enjoy a loyalty system that no other coffee shop offers.

🏆 WWW (Win-Win-Win) Scenario:

Web2 customer: Buy coffee → scan QR in the coffee shop app → receive tokens on TaleX → trade, hold, or buy more coffee with them.

Coffee shop: More customers → higher sales → growing treasury → new revenue from token trading fees.

Web3 user: Find the coffee shop early → access treasury’s live liquidity pools → benefit directly from its real-time growth.

⚡️ This is just one out of millions of examples.

In the coming decades, TaleX will help entrepreneurs tokenize their companies, create triple-win models, and drive mass adoption of Web3.

It doesn’t matter how long it takes — as long as there are people building this consensus.

✌️ Entrepreneurs: if this vision inspires you, our DMs are always open.

Pioneers are already moving — big ones.

September will be the start.

💰 Each company can launch its own Bitcoin — not just buy $BTC into their cold treasury.

Each customer can find new Bitcoins early, every day.

Powered by $X — not only for content, but for all.

🔗 Source

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While traditional businesses prepare to be tokenized via TaleX — with the first launches coming this September — we are showcasing how Auto Treasury Enhancement directly boosts an asset’s treasury.

Today with content — soon with any real product 💚

👉 Check it out now!

🤔 What is Auto Treasury Enhancement?

TaleX introduces an automatic acquisition of project tokens to enhance treasury and enable sustainable long-term value, utilizing revenue generated from product sales to inject liquidity into token liquidity pools:

→ 100% of all content sales (minus fees) are used to purchase $X from the market.
→ 50% of the purchased $X is used to purchase digital content assets, while the remaining 50% is kept in $X.
→ Both the purchased digital content assets and $X are added to liquidity pools as dual-sided liquidity.

As of August 28, 2025, most digital content assets on TaleX have treasuries consisting only of $X, forming TOKEN/$X liquidity pools. Starting in September, digital assets of tokenized traditional companies will expand their treasuries to include $BTC and $BNB, creating a three-sided treasury structure with high-value assets.

🤔 How to check Auto Treasury Enhancement?

→ Visit TaleX market
→ Open the desired digital asset page
→ Scroll down to the Pool section
→ Track the liquidity pool changes

👉 Here’s a quick video guide

Note: This post is for informational purposes only and not financial advice. DYOR.

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Interesting results so far 👀

Guess now!

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Do you HODL today? 💚

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Early participants must have a chance for x100.

👉 Read more

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One hit can shake the world — if it’s done right.

The month is September.

RWA 💚

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When community meets narrative — magic happens 💚

You guessed it: by default, the highest ratio in every tokenized company treasury via TaleX will be $X — the native & governance token of the incubator and RWA issuance platform.

But the way it’s done will be new to everyone.

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Early participants must have a chance for x100.

👉 Read more

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TaleX will show how to open RWA correctly.

❌ Tokenized stocks
✅ Tokenized product sales

$1,000 × 1,000 phones sold = $1,000,000 inflow into the liquidity pool as treasury of the DAO behind phone sales.

Now imagine the inflow if 1 million phones are sold.

Powered by $X 💚

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Guess what’s launching this month… 👀👇

The first traditional business is about to tokenize via TaleX — but from which niche?

100% of net cash flow from product sales will be stored in its DAO assets: native token, $X, $BNB, $BTC 💚

Hint: consumer demand is massive worldwide.

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When we say a tokenized treasury of every business will consist of its native token, $X, $BNB, $BTC — we scale globally.

Check out the recent insights from TaleX CMO 👇

A quick catch-up from CONF3RENCE in Dortmund 🇩🇪

→ Everyone I spoke with was absolutely excited about the new TaleX vision on RWA: tokenizing traditional business treasuries using net cash flows from product sales — not just equity, stocks, or real estate.

Nobody has even thought in this direction before, trying not to stand apart from the trend. While this means a blue ocean, at least in the EU market (but, actually, globally), it also marks the inevitability of traditional companies connecting with us for this purpose sooner or later.

→ Many entrepreneurs — particularly exhibitors with consumer-facing businesses — are seeking ways to boost their product sales in Web2. Marketing is costly, and loyalty points often do not work or even harm cash flows instead of helping.

When they hear about a user-driven business model where:

1. Consumers purchase products/services and receive tokens as tangible incentives (similar to $BTC mining, but via the DAO’s native token).

2. Net cash flows from product sales are stored in the liquidity pools of the native token paired with $X, $BNB, $BTC as part of the treasury with external trading capabilities.

They are getting pumped.

While many don’t yet have a clear picture of how to execute this, they are eager for our first live case this month. We’ll showcase the model with the largest traditional company in its niche in the region — a real-world product designed to scale worldwide.

→ Some consumer-related projects — big ones for Europe — are already willing to collaborate with this first tokenized business, which will be incubated by TaleX this month. No website or app are even live yet, only socials 👀

And it’s not just the projects themselves, but also their founders, employees, and even random people — because this is a real-world product everyone truly needs. Or, to give a better spoiler: something people are practically forced to use, like fueling your car with petrol.

This can truly go global.

🔗 Source

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