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👍

You’ve seen the collection — and liked it

But what’s behind all that power?

Step behind the scenes with Dima: the concept, the grind, the details that turned vision into reality

📹 Watch the full story. Wait for us worldwide!

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⏳

The countdown is real!

Just hours left till iGB Live kicks off. Final prep in progress — our immersive space is glowing.

Tomorrow, we go live.

❤️‍🔥

And the highlight of it all?
On July 3, we step into the iGB Awards finale!

Be there. Celebrate with us.

📌

Booth B30

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👍

Alpha’s lifestyle era is live!

We are teasering for a while and ready to show what it really means

Our new era is here: new merch collection, new space, new identity

Come experience the shift at Booth B30 🔥

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Already had your coffee?
Here’s something stronger 😉

Right before iGB, we dropped an exclusive interview where we talked about:

🔺How Alpha is breaking booth rules — with a 360° bar, VIP lounge, and a fully immersive space

🔺Why our new merch collection marks the shift from affiliate program to full-on brand movement

🔺What it really means to move first — and scale fast while others are still watching

🔗Read full story. Want more?
Come feel it yourself at Booth B30!

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🔥Feel the vibe of day 1!

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