🏁First Reveal: Alpha Race Grand Finale

When: October 1 — January 31

This time you don’t finish at the line.
You enter — into a circle nobody names out loud.

We set off on our most ambitious race yet, the Grand Finale with an increased €500K prize pool:

🃏€200K distributed among winners
🃏€300K in luxury stays with VIP access to our private event

🔑The final race is a doorway.
The key is already in your hands.

Step through, the circle is waiting.

🇮🇹Off to Rome for SiGMA Europe

From our streets to the Eternal City, worn edges and legendary journeys. Find us at Booth 1015G!

Bookings will open soon ❤️‍🔥

⚜️The first month of Alpha Race is behind us

Top spots are taken, but the game is far from over. At stake — €500K and an invitation to the private event.

Every run brings you closer to the circle, the place only the steady ones reach. And there’s still time to join here.

🌟The Race runs until January 31.

We’ll be sharing updates live at SiGMA Rome, booth 1015G!

❤️‍🔥 3 days to SiGMA Сentral Europe!

We’re bringing Worldwide Movement, the pieces you love, and the ones you’ll meet first.

The story keeps growing: we’ve just launched a dedicated page for our fashion line. Explore it now!

You can also look over our current lookbook in pdf.

See you in Rome 🇮🇹