🏆 Big news — Alpha Affiliates is nominated for Operator of the Year at SBC Awards 2026!

The winners will be revealed on October 1st at the MEO Arena, on the closing night of SBC Summit Lisbon. An honorary jury of industry professionals makes the call.

❤️‍🔥We'll be there. Stay tuned.

🏁 World Cup 2026 is officially wrapped.

We collected the key results and takeaways from World Cup 2026 — what we built, what worked, and what the data showed on both the product and partner side.

❤️‍🔥Read the full recap on our BLOG

🏆 We've been nominated for Best Affiliate Program 2026 at the SiGMA North America Awards!

Over the past year we grew our LatAm volume 3x — and this nomination means we're doing something right.

Your vote takes under a minute 👉 HERE

❤️‍🔥 Vote now — the winner is announced on September 1 at the SiGMA North America Awards 2026.

SiGMA North America is heating up 🔥

As always, it’s hot at our booth! Come find us at P137 to be among the first to hear some exclusive insights and get a first look at the very first merch pieces from our new collection.

See you at the booth! 👀

We caught up with Arturo from Play’n GO to find out what brought him to SiGMA North America.

Spoiler: he’s already counting down to next year. 🔥

Mexico City definitely made an impression on us! 🇲🇽

Great conversations, new connections and a whole lot of inspiration — both from the conference and from the city itself.

We asked the people at SiGMA what they loved most about the conference and Mexico City. Here’s what they told us 🔥

That was Mexico City 🇲🇽

Our booth matched the city's energy — vibrant, bold, impossible to ignore. Just as intended.

Great people, great talks, and nobody left sober or empty-handed.

We also dropped some exclusive news at the booth. The rest of you find out this week 👀

Sigma North America — it was a good one ❤️‍🔥

The race is back.

ALPHA RACE: RIVALS
October 20 → January 31

Alpha Race is our yearly partner competition. Send traffic to Alpha brands, collect points for every player you bring, and the higher you finish on the leaderboard — the bigger your share of the prize pool.

💰 Last season the prize pool hit $500,000, and our closing event was named Event of the Year at the G Gate Awards 2026.
This year we're going further.

This season's twist: you're not racing alone anymore. When you register, you pick a side. Two teams, one leaderboard — and every point you score works for you and for your team at the same time.

Your choice. Your team. Your race.

🔥 Registration opens next week — that's when both sides are revealed.

More details coming soon. The rivalry starts now. 👀

🇵🇹 SBC Summit Lisbon — one week away!

September 29 – October 1, the whole iGaming industry comes together in Lisbon. And so do we — nominated for Operator of the Year at SBC Awards 2026. 🏆

Why meet with us:
🔺 Early access to new offers before they go wide
🔺 Align on rates, creatives, and GEO strategy
🔺 Fast-track deals on conditions, caps, and tracking

Tomorrow — meet the team heading to Lisbon and book your slot before they fill up. 👀