Hi! Today we’re talking about MVT in AIO — for anyone tired of burning a budget on «well… it seems to work» 🟠

Every team faces the same question: which combination will perform better and bring more profit? And testing based on gut seems risky.
AIO has a built-in MVT tool - a multivariate testing feature that helps teams systematically find winning combinations within the funnel. MVT lets you test several landing page elements at the same time. For example, 4 headlines and 2 images, automatically generating 8 combinations. No more manually building dozens of landing page versions, uploading them into the tracker, and monitoring results one by one. The system helps you find the winning setup faster and keeps your team from drowning in routine when traffic volume scales.

MVT is especially valuable for media buying teams because it provides:
➡️ the ability to test several elements within one logic at the same time
➡️ faster discovery of strong combinations instead of isolated lucky wins
➡️ less manual workload for the team
➡️ transparent analytics showing which combinations actually drive results
➡️ a faster path from hypothesis testing to scaling, since the system automatically pushes more traffic toward higher-performing elements.

Let’s look at a real case. The team needed to identify the most effective headline and CTA button combination. They uploaded several variations and set weighted traffic distribution. The system then gradually increased exposure for the combinations that performed better than the rest. In the end, the headline «Would you like to get it for free?» won by impressions, and the system routed more traffic to that variation.

Multivariate testing in AIO is built for scale — and for finding combinations that actually work 😝

Recently, Max, our Head of Sales, was a guest on Denis Denysenko's podcast ⬅️

Here's what they talked about 🟥