Ranked Entities in Search Results at Google
https://www.searchenginejournal.com/ranked-entities-google-search-results/372973/

Google: Stock Photography For Google Search Does Not Matter
https://www.seroundtable.com/stock-photography-for-google-web-search-does-not-matter-29699.html

How to Measure Link Building ROI
https://www.searchenginejournal.com/link-building-roi-2/373285/

Why Google Ranks Singular and Plural Keywords Differently
https://www.searchenginejournal.com/singular-plural-keywords-google/373297/

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Google Web Stories WordPress Plugin for More Traffic
https://www.searchenginejournal.com/google-web-stories/373520/

What GoogleBot is Doing to Shopping Carts... and Why - Search Engine Journal
https://www.searchenginejournal.com/googlebot-adding-products-shopping-carts/373595/

Google Search Console Video Structured Data Reporting Tweak
https://www.seroundtable.com/google-search-console-video-structured-data-tweak-29718.html

What Is a Reverse Proxy? And Why Should You Use One?

Proxies are also known as ‘intermediary’ servers. In most cases, those servers are placed between users and the rest of the web. The proxy filters user requests, following a specific set of rules.

For example, your Internet Service Provider (ISP) or workplace might use a proxy to block you from accessing specific websites. You might also use a proxy server to protect your privacy, encrypt web requests, or bypass restrictions on the web.

‘Reverse’ proxies, on the other hand, are placed between the internet and your web server. Their job is to filter incoming requests. Here are some of the benefits of using a reverse proxy for your website:

♨️ Load balancing: If you have multiple web servers, the reverse proxy can route requests depending on each computer’s load.

♨️ Enhanced privacy: Using a reverse proxy hides your end server’s information. If someone is snooping around, they’ll only see as far as the reverse proxy.

♨️ Managing multiple Secure Sockets Layer (SSL) certificates: Your reverse proxy can handle incoming HTTP requests, and get the un-encrypted data required from your end server.

♨️ Caching purposes: A reverse proxy can cache your website’s static and dynamic content, thereby reducing the load on your server.

To sum it up, reverse proxies are pretty cool. If your primary concern is increasing your WordPress website’s performance, caching is one of the best tools at your disposal doing doing so.

@bloggingdirections

Regular expression filter support coming to Google Search Console performance reports
https://searchengineland.com/regular-expression-filter-support-coming-to-google-search-console-performance-reports-337224

Google Might Have to Give Algorithm Access to India - Search Engine Journal
https://www.searchenginejournal.com/india-proposes-access-to-google-and-amazon-algorithms/373761/amp/

WordPress Bans Commercial Blog Links From Official Documentation
https://www.searchenginejournal.com/wordpress-bans-links-to-commercial-blogs/373858/

HOW TO FIX HTTP 502 ERROR: CONNECTION TIMED OUT?

Error 522 indicates that Cloudflare is unable to reach the origin web server and the request times out.

As a first step in troubleshooting Error 522:
• Check that the origin web server is active and accepting HTTP requests.
• Verify that the DNS settings in your Cloudflare account are correct.

Common Causes
Several conditions may cause Error 522 to appear. The most common causes include:
♨️ Overloaded origin web server :
A server could be dropping requests as a result of an overload condition. What constitutes a high load can differ depending on the server's hardware and software.
Generally, a load average of over 10-20 could mean that the server is overloaded. To check for this on Linux/Unix, you can run the w or top commands in the terminal window.
If you're unable to verify web server load on your own, check with your host or a system administrator.

♨️ Blocked Cloudflare requests :
Blocking Cloudflare requests is the most common cause of intermittent 522 errors.
When traffic flows through a Cloudflare-enabled website, the origin web server sees all requests as coming from a handful of Cloudflare IP addresses. This can often trigger firewalls and IP rate-limiters to block Cloudflare requests, thinking that the website is under attack. CPHulk (which comes with cPanel) and other services have been known to do this.

To avoid this situation, make sure that:
• Cloudflare IPs are not being blocked in .htaccess, iptables, or your firewall.
• Your hosting provider isn't rate limiting or blocking requests from Cloudflare IPs. Ask the host to whitelist the Cloudflare IP addresses .
In addition, your host provider might wish to disable the rate limiter.

♨️ Faulty network routing :
Faulty network routing between Cloudflare and the origin web server is more difficult to troubleshoot than the other causes. Before checking for this, first rule out the other potential causes.

If you believe network issues might be the cause, file a ticket with Cloudflare support. Useful information to provide in your ticket includes:
• Details about what you have checked so far
• An MTR or traceroute from your server to a Cloudflare IP address, preferably one of the IP addresses from which you have seen requests from Cloudflare in the past

♨️ Disabled keepalives :
Cloudflare uses the Keep-Alive header to improve performance. Disabling it in the origin web server causes connections to fail and return a 522 error in some circumstances. This feature is enabled by default in most major web servers, so unless you've explicitly disabled it, this shouldn't be an issue.

👉 Other possible causes may also include:
• Incorrect IP address in the Cloudflare DNS settings (i.e. the request from us was sent to the wrong place)
• Offline origin web server
• Dropped packets on the host network

@bloggingdirections

Google loses blogspot.in domain breaking hundreds of thousands of links
https://www.neowin.net/news/google-loses-blogspotin-domain-breaking-hundreds-of-thousands-of-links/

Google Shutters Structured Data Testing Tool
https://www.searchenginejournal.com/google-rich-results-structured-data-test-tool/373903/

WordPress 5.5 [UPDATE]

WordPress 5.5 Beta 1 is now available for testing!
This software is still in development, so it’s not recommended to run this version on a production site. Consider setting up a test site to play with the new version.

The current target for final release is August 11, 2020.

Features:

♨️ Block editor: features and improvements

WordPress 5.5 will include ten releases of the Gutenberg plugin, bringing with it a long list of exciting new features. Here are just a few:

👉 Inline image editing – Crop, rotate, and zoom photos inline right from image blocks.
👉 Block patterns – Building elaborate pages can be a breeze with new block patterns. Several are included by default.
👉 Device previews – See how your content will look to users on many different screen sizes.
👉 End block overwhelm. The new block inserter panel displays streamlined categories and collections. As a bonus, it supports patterns and integrates with the new block directory right out of the box.
👉 Discover, install, and insert third-party blocks from your editor using the new block directory.
👉 A better, smoother editing experience with :
•Refined drag-and-drop
•Block movers that you can see and grab
•Parent block selection
•Contextual focus highlights
•Multi-select formatting lets you change a bunch of blocks at once
•Ability to copy and relocate blocks easily
•And, better performance
👉 An expanded design toolset for themes.
👉 Now add backgrounds and gradients to more kinds of blocks, like groups, columns, media & text
👉 And support for more types of measurements — not just pixels. Choose ems, rems, percentages, vh, vw, and more! Plus, adjust line heights while typing, turning writing and typesetting into the seamless act.

♨️ XML sitemaps

XML Sitemaps are now included in WordPress and enabled by default. Sitemaps are essential to search engines discovering the content on your website. Your site’s home page, posts, pages, custom post types, and more will be included to improve your site’s visibility.

♨️ Auto-updates for plugins and themes

WordPress 5.5 also brings auto-updates for plugins and themes. Easily control which plugins and themes keep themselves up to date on their own. It’s always recommended that you run the latest versions of all plugins and themes. The addition of this feature makes that easier than ever!

♨️ Lazy-loading images

WordPress 5.5 will include native support for lazy-loaded images utilizing new browser standards. With lazy-loading, images will not be sent to users until they approach the viewport. This saves bandwidth for everyone (users, hosts, ISPs), makes it easier for those with slower internet speeds to browse the web, saves electricity, and more.

♨️ Better accessibility

With every release, WordPress works hard to improve accessibility. Version 5.5 is no different and packs a parcel of accessibility fixes and enhancements.

@bloggingdirections

GOOGLE CREATES A NEW WAY TO DRIVE TRAFFIC VIA IMAGE SEARCH

An update to Google Images creates a new way for site owners to drive traffic with their photos

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic.
Launching this week, a new feature in Google Images surfaces quick facts about what’s being shown in photos.

Information about people, places or things related to the image is pulled from Google’s Knowledge Graph and displayed underneath photos when they’re clicked on.

♨️ So Does it Mean More Context = More Clicks?

Google says this update is intended to help searchers explore topics in more detail.

One of the ways searchers can explore topics in more detail is by visiting the web page where the image is featured.
The added context is likely to make images more appealing to click on. It’s almost like Google added meta descriptions to image search results.

However, it’s not quite the same as that, because the images and the facts appearing underneath come from different sources.
Results in Google Images are sourced from sites all over the web, but the corresponding facts for each image are pulled from the Knowledge Graph.

In the examples shared by Google, you can see how the image comes from the website where it’s hosted while the additional info is taken from another source.
On one hand, that gives site owners little control over the information that is displayed under their images in search results.

On the other hand, Google is giving searchers more information about images that could potentially drive more clicks to the image source.

Perhaps the best part of this update is it requires no action on the part of site owners. Google will enhance your image search snippets all on its own.

♨️ Another Traffic Opportunity

If you’re fortunate enough to have content included in Google’s Knowledge Graph, then there’s now more opportunities to have those links surfaced in search results.
Contrary to how it may seem at times, Wikipedia is not the only source of information in Google’s Knowledge Graph. Google draws from hundreds of sites across the web to compile billions of facts.

After all, there are over 500 billion facts about five billion entities in the Knowledge Graph – they can’t all come from Wikipedia

As Google says, site owners can submit information to the Knowledge Graph by claiming a knowledge panel.
That’s not something everyone can do, however, as they either have to be an entity featured in a knowledge panel or represent one.

But this is still worth mentioning as it’s low-hanging fruit for those who have the opportunity to claim a knowledge panel and haven’t yet.

Claiming your business’s knowledge panel is a must-do if you haven’t done so already. Local businesses stand to gain the most from from this update.
That’s especially true if yours is the sort of business that would have photos of it published on the web.

This feature is rolling out to mobile search results in the US.

Source: Google