I request everyone to plz go to Twitter and answer or reply to the poll there.
(planning to help you all build your own strategy using free tools/softwares)
https://twitter.com/blogdirections/status/1290696325323882497?s=19
(planning to help you all build your own strategy using free tools/softwares)
https://twitter.com/blogdirections/status/1290696325323882497?s=19
Twitter
Blogging Directions
Which marketing tool would you love Google to put more effort into? Which one seems under-developed compared to others? Which one is getting less new features, UI improvements, etc.. PS: poll only allows 4 items, so please reply to "vote" for a tool that…
Google’s Search Quality Raters Do Not Directly Influence Rankings
https://www.searchenginejournal.com/googles-search-quality-raters-do-not-directly-influence-rankings/376614/
https://www.searchenginejournal.com/googles-search-quality-raters-do-not-directly-influence-rankings/376614/
Search Engine Journal
Google’s Search Quality Raters Do Not Directly Influence Rankings
Google’s Danny Sullivan explains how changes to search rankings are implemented, and the role of search quality raters in the process.
A MUST READ ARTICLE FOR EVERY BLOGGER! Always read the monthly google webmaster report. This will keep you updated with the latest SEO trends
https://www.seroundtable.com/august-2020-google-webmaster-report-29895.html
https://www.seroundtable.com/august-2020-google-webmaster-report-29895.html
seroundtable.com
August 2020 Google Webmaster Report
Last month was not that slow of a month, while we didn't have any confirmed Google search algorithm updates, we had several unconfirmed ones and some felt pretty big. Google also said it will weight b
Google Ads Advertisers Can Now Capture Leads From YouTube
https://www.searchenginejournal.com/google-ads-advertisers-can-now-capture-leads-from-youtube/376735/
https://www.searchenginejournal.com/google-ads-advertisers-can-now-capture-leads-from-youtube/376735/
Search Engine Journal
Google Ads Advertisers Can Now Capture Leads From YouTube
Google is bringing lead form extensions to ads on YouTube, allowing advertisers to capture leads while people watch videos.
Google: You Don't Need A Good Distribution Between Followed & Unfollowed Links
https://www.seroundtable.com/seo-distribution-followed-unfollowed-links-29909.html
https://www.seroundtable.com/seo-distribution-followed-unfollowed-links-29909.html
Search Engine Roundtable
Google: You Don't Need A Good Distribution Between Followed & Unfollowed Links
I've heard this before where to keep your links
Important news for Astra users
----------------------------------------------------
The theme has been suspended for 5 weeks by WordPress for violating guidelines. The free theme can no longer be download from WordPress repository.
If you are a Astra user then there is nothing to worry about as this is temporary and the theme will be reinstated after the said period is over. Also, this suspension will have no effect on the working and in case you want to download the free version it can be downloaded from the official site. This means you are 100% safe.
Source of information - Jasmeet Singh
----------------------------------------------------
The theme has been suspended for 5 weeks by WordPress for violating guidelines. The free theme can no longer be download from WordPress repository.
If you are a Astra user then there is nothing to worry about as this is temporary and the theme will be reinstated after the said period is over. Also, this suspension will have no effect on the working and in case you want to download the free version it can be downloaded from the official site. This means you are 100% safe.
Source of information - Jasmeet Singh
This verse is one of the major verses of the Hindu holy book Shreemad Bhagwat Gita. These verses are 7 and 8 of Chapter 4 of the Gita. This verse was described by Lord Sri Krishna in Mahabharata when Arjuna had refused to fight in Kurukshetra.
Yada yada hi dharmasya glanirbhavati bharata,
Abhythanamadharmasya tadatmanam srijamyaham
Paritranaya sadhunang vinashay chadushkritam,
Dharmasangsthapanarthay sambhabami yuge yuge.
Meaning -
I am coming, I will come, when there is a loss of religion, I will come, when the iniquity increases, then I will come to protect the gentlemen, to destroy the wicked I will come in to establish religion and I am born in every age of era.
Wishing you all a very Happy Janmashtami 🕉️
May Lord Krishna bless us and enlighten our minds 🙏
@bloggingdirections
Yada yada hi dharmasya glanirbhavati bharata,
Abhythanamadharmasya tadatmanam srijamyaham
Paritranaya sadhunang vinashay chadushkritam,
Dharmasangsthapanarthay sambhabami yuge yuge.
Meaning -
I am coming, I will come, when there is a loss of religion, I will come, when the iniquity increases, then I will come to protect the gentlemen, to destroy the wicked I will come in to establish religion and I am born in every age of era.
Wishing you all a very Happy Janmashtami 🕉️
May Lord Krishna bless us and enlighten our minds 🙏
@bloggingdirections
20 Advanced SEO Strategies for 2020
1. Rank for “Journalist Keywords”
Journalist Keywords are terms that journalists search for. And they’re a super powerful way to build backlinks at scale.
2. Use Animated Images to Improve Time On Site
3. Create Content Hubs
It’s basically a mini Wikipedia on a given topic.
4. Target Comparison Keywords
Comparison Keywords are terms that compare different things, like:
•Content marketing vs SEO
•iPhone vs Android
•Webflow vs WordPress
Secondly, comparison keywords don’t usually have that much competition.
5. Use Dynamic Parameters for Pagination
In simple words, instead of using this:
https://exampleweb.com/business-topics/page/2
To this:
https://exampleweb.com/marketing-topics?page=2
This new format helps Google figure out paginated page URL patterns. Which made it so Google spent less time re-crawling the paginated pages. And more time finding and indexing new stuff.
It also seems to push Google to crawl more of the pages in general!
6. Build Backlinks With Podcasts
Podcasts are the new guest posts.
Actually, going on a podcast is in some ways BETTER than writing a guest post.
To publish a single guest post you need:
•Find a site that will accept your guest post.
•Pitch them.
•Write a draft.
•Go through rounds of edits.
THEN you finally get your guest post published.
But with a podcast? All you really need to do is show up. And you’re good to go.
7. Forge a Content Alliance
A Content Alliance is where you team up with another business, site, blog, or YouTube channel on a single piece of content.
8. Maximize SERP Real Estate
SERP Real Estate is basically how many pixels you control on Google’s first page. And the more pixels you control, the more traffic you’ll get from that keyword. (courtesy:backlinko) For example, ranking in a Featured Snippet puts you to the top of the page. But it also triples your SERP Real Estate for that keyword.
some other ways you can take up more SERP Real Estate:
•Medium articles
•Guest Posts
•YouTube videos
•Featured Snippets
•Rich Snippets
•Top Stories
9. Embed Original Images In Your Content
It’s no secret that high-quality images make your content better. Which can indirectly help with rankings. You never know how many people are using same stock images on their blogs!
10. Optimize Your Content For Keyword Relevance
Google’s “How Search Works” document explains that they look at “quantifiable signals to assess relevance”. Specifically, Google wants to see relevant content on the topic that page covers.
Question is: how do you give Google the “quantifiable signals to assess relevance” that they want to see?
You need to include the right LSI keywords on your page.
When you do, you’ll confirm to Google that your page is highly relevant for that query.
Which can give you higher rankings for your target keyword. AND help you rank for more keywords.
If you write in-depth content you’ll probably use a lot of these LSI keywords automatically.
11. Create a Comments Section On Your Blog
12. Uncover People Also Ask Keywords
According to SEMrush, 41% of all Google search results contain a "People Also Ask" section. Which means they’re worth optimizing for. The only problem is that it’s a huge pain to find these questions at scale. Obviously, you get a set of 4 questions right away.
You can use a free tool called “People Also Ask” that scrapes these questions.
13. Add “Content Features” To Your Page
Content Features are things like:
•Calculators
•Comparison charts
•Feature breakdowns
•Pros and cons lists
•Summaries
•Quote boxes
Basically they’re the things that you add to your content to make it more compelling and useful.
And Content Features can directly and indirectly help improve your Google rankings.
14. Publish Topic + Year Content
Topic + Year Content are blog posts that cover key trends happening around a given topic.
1. Rank for “Journalist Keywords”
Journalist Keywords are terms that journalists search for. And they’re a super powerful way to build backlinks at scale.
2. Use Animated Images to Improve Time On Site
3. Create Content Hubs
It’s basically a mini Wikipedia on a given topic.
4. Target Comparison Keywords
Comparison Keywords are terms that compare different things, like:
•Content marketing vs SEO
•iPhone vs Android
•Webflow vs WordPress
Secondly, comparison keywords don’t usually have that much competition.
5. Use Dynamic Parameters for Pagination
In simple words, instead of using this:
https://exampleweb.com/business-topics/page/2
To this:
https://exampleweb.com/marketing-topics?page=2
This new format helps Google figure out paginated page URL patterns. Which made it so Google spent less time re-crawling the paginated pages. And more time finding and indexing new stuff.
It also seems to push Google to crawl more of the pages in general!
6. Build Backlinks With Podcasts
Podcasts are the new guest posts.
Actually, going on a podcast is in some ways BETTER than writing a guest post.
To publish a single guest post you need:
•Find a site that will accept your guest post.
•Pitch them.
•Write a draft.
•Go through rounds of edits.
THEN you finally get your guest post published.
But with a podcast? All you really need to do is show up. And you’re good to go.
7. Forge a Content Alliance
A Content Alliance is where you team up with another business, site, blog, or YouTube channel on a single piece of content.
8. Maximize SERP Real Estate
SERP Real Estate is basically how many pixels you control on Google’s first page. And the more pixels you control, the more traffic you’ll get from that keyword. (courtesy:backlinko) For example, ranking in a Featured Snippet puts you to the top of the page. But it also triples your SERP Real Estate for that keyword.
some other ways you can take up more SERP Real Estate:
•Medium articles
•Guest Posts
•YouTube videos
•Featured Snippets
•Rich Snippets
•Top Stories
9. Embed Original Images In Your Content
It’s no secret that high-quality images make your content better. Which can indirectly help with rankings. You never know how many people are using same stock images on their blogs!
10. Optimize Your Content For Keyword Relevance
Google’s “How Search Works” document explains that they look at “quantifiable signals to assess relevance”. Specifically, Google wants to see relevant content on the topic that page covers.
Question is: how do you give Google the “quantifiable signals to assess relevance” that they want to see?
You need to include the right LSI keywords on your page.
When you do, you’ll confirm to Google that your page is highly relevant for that query.
Which can give you higher rankings for your target keyword. AND help you rank for more keywords.
If you write in-depth content you’ll probably use a lot of these LSI keywords automatically.
11. Create a Comments Section On Your Blog
12. Uncover People Also Ask Keywords
According to SEMrush, 41% of all Google search results contain a "People Also Ask" section. Which means they’re worth optimizing for. The only problem is that it’s a huge pain to find these questions at scale. Obviously, you get a set of 4 questions right away.
You can use a free tool called “People Also Ask” that scrapes these questions.
13. Add “Content Features” To Your Page
Content Features are things like:
•Calculators
•Comparison charts
•Feature breakdowns
•Pros and cons lists
•Summaries
•Quote boxes
Basically they’re the things that you add to your content to make it more compelling and useful.
And Content Features can directly and indirectly help improve your Google rankings.
14. Publish Topic + Year Content
Topic + Year Content are blog posts that cover key trends happening around a given topic.
15. Get Backlinks From Unlinked Brand Mentions
Unlinked brand mentions are just like they sound: they are mentions in blog posts and news articles that don’t link to your site. And all you need to do is email the person that mentioned your brand And ask them to add a link to your site.
What I personally think is, the conversion rate on this approach is insane.
That’s mainly because you’re not reaching out cold to someone that’s never heard of you. Instead, you’re emailing somebody that already mentioned your site in a blog post.
But the Key here is to reach out FAST!
16. Optimize for Google Discover
Google Discover is Google’s version of a social media newsfeed.
But instead of featuring posts from people that you follow, Google shows you high-quality content that they think you’d like.
With that, here are a few things that I personally do to help with Google Discover SEO:
•Content freshness (you get most of your Discover traffic the day a post goes live)
•Original, high-quality images, charts and graphs
•Engagement on Twitter (which Google indexes)
•High level of traffic to a single page
•Content about popular topics (Discover content suggestions are based largely on that user’s browsing history)
17. Find Low-Competition Keywords From Reddit
Here’s an easy way to find super low-competition keywords. First, pop a subreddit into SEMrush or Ahrefs. Then, look at all of the keywords that pages in that subreddit ranks for.
And boom! You have a list of super low-competition terms.
Yes, Reddit has a higher Domain Authority than you do (that’s why they’re ranking in the first place).
The thing is, most Reddit threads are super unorganized. And include lots of useless comments!
Which means there’s PLENTY you can do to make your content better than a Reddit thread, like:
•Organize information into steps
•Add multimedia, like images and videos
•Include external links to helpful resources
•Include more up-to-date techniques, strategies, or information
Basically: any well-written post > Reddit thread.
Useful Tip: Most subreddits rank for lots of junk keywords. Keywords that you don’t want to target in the first place. A quick CPC filter makes it easy to zero-in on good keywords. I recommend setting the minimum CPC to about $2. That way, you can filter out the junk.
18. Visualize Your Sitemap
A flat website architecture is SUPER important for your site’s technical SEO.
(Especially if your site has lots of pages)
The problem is: it’s really hard to know if your architecture is flat (good). Or super deep (bad).
Which is why I recommend visualizing your sitemap. You can do this using the SEO site audit feature in Ahrefs.
Or with a cool tool which very few people know called VisualSitemaps
19: Find Hidden Terms With Google Keyword Planner
Most people type seed keywords into the Google Keyword Planner. And there’s nothing wrong with that.
But if you want to find even MORE keyword ideas, put a URL into this field.
When you do this, Google will scrape the page. And generate a list of keywords that they don’t show most people.
20. Try to show up in the Image search and Video Search of the Google
Grabbing a top rank in one of these(if you don't upload videos on YouTube) or both, passes a amount SERP rankings.
@bloggingdirections
Unlinked brand mentions are just like they sound: they are mentions in blog posts and news articles that don’t link to your site. And all you need to do is email the person that mentioned your brand And ask them to add a link to your site.
What I personally think is, the conversion rate on this approach is insane.
That’s mainly because you’re not reaching out cold to someone that’s never heard of you. Instead, you’re emailing somebody that already mentioned your site in a blog post.
But the Key here is to reach out FAST!
16. Optimize for Google Discover
Google Discover is Google’s version of a social media newsfeed.
But instead of featuring posts from people that you follow, Google shows you high-quality content that they think you’d like.
With that, here are a few things that I personally do to help with Google Discover SEO:
•Content freshness (you get most of your Discover traffic the day a post goes live)
•Original, high-quality images, charts and graphs
•Engagement on Twitter (which Google indexes)
•High level of traffic to a single page
•Content about popular topics (Discover content suggestions are based largely on that user’s browsing history)
17. Find Low-Competition Keywords From Reddit
Here’s an easy way to find super low-competition keywords. First, pop a subreddit into SEMrush or Ahrefs. Then, look at all of the keywords that pages in that subreddit ranks for.
And boom! You have a list of super low-competition terms.
Yes, Reddit has a higher Domain Authority than you do (that’s why they’re ranking in the first place).
The thing is, most Reddit threads are super unorganized. And include lots of useless comments!
Which means there’s PLENTY you can do to make your content better than a Reddit thread, like:
•Organize information into steps
•Add multimedia, like images and videos
•Include external links to helpful resources
•Include more up-to-date techniques, strategies, or information
Basically: any well-written post > Reddit thread.
Useful Tip: Most subreddits rank for lots of junk keywords. Keywords that you don’t want to target in the first place. A quick CPC filter makes it easy to zero-in on good keywords. I recommend setting the minimum CPC to about $2. That way, you can filter out the junk.
18. Visualize Your Sitemap
A flat website architecture is SUPER important for your site’s technical SEO.
(Especially if your site has lots of pages)
The problem is: it’s really hard to know if your architecture is flat (good). Or super deep (bad).
Which is why I recommend visualizing your sitemap. You can do this using the SEO site audit feature in Ahrefs.
Or with a cool tool which very few people know called VisualSitemaps
19: Find Hidden Terms With Google Keyword Planner
Most people type seed keywords into the Google Keyword Planner. And there’s nothing wrong with that.
But if you want to find even MORE keyword ideas, put a URL into this field.
When you do this, Google will scrape the page. And generate a list of keywords that they don’t show most people.
20. Try to show up in the Image search and Video Search of the Google
Grabbing a top rank in one of these(if you don't upload videos on YouTube) or both, passes a amount SERP rankings.
@bloggingdirections
Blogging Directions pinned «20 Advanced SEO Strategies for 2020 1. Rank for “Journalist Keywords” Journalist Keywords are terms that journalists search for. And they’re a super powerful way to build backlinks at scale. 2. Use Animated Images to Improve Time On Site 3. Create Content…»
Blogging Directions
20 Advanced SEO Strategies for 2020 1. Rank for “Journalist Keywords” Journalist Keywords are terms that journalists search for. And they’re a super powerful way to build backlinks at scale. 2. Use Animated Images to Improve Time On Site 3. Create Content…
Those who are always curious and want to know what is advanced SEO, just go through this post. You'll grab the knowledge of each and every detail. No need to spend thousands of ₹/$ on any courses. Just read this and if you have any doubts, the discussion group is all yours!
🙂
🙂
Google Search bug caused by issue with its ‘indexing systems’
https://searchengineland.com/google-search-bug-caused-by-issue-with-its-indexing-systems-338988
https://searchengineland.com/google-search-bug-caused-by-issue-with-its-indexing-systems-338988
Search Engine Land
Google Search bug caused by issue with its ‘indexing systems’
Google said it was an issue with indexing that caused Monday's really weird search results.
Google now enables GMB profile edits from Search and Maps
https://searchengineland.com/google-now-enables-gmb-profile-edits-from-search-and-maps-339111
https://searchengineland.com/google-now-enables-gmb-profile-edits-from-search-and-maps-339111
Search Engine Land
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible.
UPDATE REGARDING INSTAGRAM(my personal opinions):
Those who are using instagram to build their audience/social proofing must read this.
You might have noticed a drop in the engagement of the posts and stories. This is because instagram is trying it's best to promote the "reels" feature, which is very obvious from the explore section on instagram.
Now what we can do? You might think that making reels would fix your dropping engagement. Not at all! Because it's just a feature, there's no guarantee to it. Also there are rumors that Instagram is going to bring it's monetization feature, which I think will surely come, as Facebook has rolled out beta updates for whatsapp in which it is testing whatsapp ads, and WhatsApp pay!
So what we can do is try to utilize every major social media platform to our best potential. As Garyvee said that today if there's a great platform, tomorrow it may not be, so we cannot depend on a single platform. We have to build our audience on every platform.
"You run the social media, don't let social media run you"!
Case Study:
Also I would like to tell about Digital Prateek. What he did was, when TikTok came to India and saw a sudden growth..... He became super active on this platform and gathered more than 1million followers and got his account verified too. But he played smartly! He used to send his audience to his instagram handle where he already was very active!
Now see the present time, TikTok is banned, all his followers are gone. But did this affect him? Not at all, because he wasn't dependent on the platform.
In the blogging language we can say that he used to pass the "link juice" from his one profile to another and vice versa.... He was playing a mind game, a strategic game!
We should do the same!
@bloggingdirections
Those who are using instagram to build their audience/social proofing must read this.
You might have noticed a drop in the engagement of the posts and stories. This is because instagram is trying it's best to promote the "reels" feature, which is very obvious from the explore section on instagram.
Now what we can do? You might think that making reels would fix your dropping engagement. Not at all! Because it's just a feature, there's no guarantee to it. Also there are rumors that Instagram is going to bring it's monetization feature, which I think will surely come, as Facebook has rolled out beta updates for whatsapp in which it is testing whatsapp ads, and WhatsApp pay!
So what we can do is try to utilize every major social media platform to our best potential. As Garyvee said that today if there's a great platform, tomorrow it may not be, so we cannot depend on a single platform. We have to build our audience on every platform.
"You run the social media, don't let social media run you"!
Case Study:
Also I would like to tell about Digital Prateek. What he did was, when TikTok came to India and saw a sudden growth..... He became super active on this platform and gathered more than 1million followers and got his account verified too. But he played smartly! He used to send his audience to his instagram handle where he already was very active!
Now see the present time, TikTok is banned, all his followers are gone. But did this affect him? Not at all, because he wasn't dependent on the platform.
In the blogging language we can say that he used to pass the "link juice" from his one profile to another and vice versa.... He was playing a mind game, a strategic game!
We should do the same!
@bloggingdirections
How to Use Events to Optimize Your Facebook And Google Ads
https://neilpatel.com/blog/event-tracking/
https://neilpatel.com/blog/event-tracking/
Neil Patel
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview,…
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
https://searchengineland.com/google-search-console-can-now-help-you-fix-your-signed-exchanges-sxg-amp-problems-339403
https://searchengineland.com/google-search-console-can-now-help-you-fix-your-signed-exchanges-sxg-amp-problems-339403
Search Engine Land
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.