Personas are a tool for sharing a common vision of a target user, but some products are better defined by the job they do than the customers they serve. The customer rarely buys what the business thinks it sells him.

Как выводить продукт на рынок? Почему правильная стратегия позволит «выстрелить» даже слабому продукту? Кейс приложения tbh.

Discover how negative churn drives exponential SaaS growth: analysis shows 5% negative churn can double revenue vs standard 5% churn rates in startups.

[Note from the author: See an update to the thinking presented in these articles in my more recent writing on A Quantitative Approach to…

Split-testing is a core lean startup discipline, and it's one of those rare topics that comes up just as often in a technical context as in...

A lot of the advice we give startups is tactical; meant to be helpful on a day
to day or week to week basis. But some advice is more fundamental. We’ve
collected here what we at YC consider the most important, most transformative
advice for startups. Whether…

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.