Meta’s rules are getting stricter

This is already affecting how creatives are reviewed and how ad campaigns perform.

We’ve gathered the key changes and practical points worth considering before launching.

Read the new material and stay one step ahead!

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⏳ ASO is a process worth reviewing regularly.

Search queries, audience behavior and even the elements that attract the most attention can change throughout the year.

We break down what’s worth updating in ASO over the year and what is better left unchanged.

Read the article & get some ideas for your next seasonal adaptation.

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🤔 When is there too much AI?

At first, automation saves time. Then there’s more content. And eventually, users start noticing that it all looks a little too similar.

We’re exploring the journey from useful automation to AI slop and why audiences are increasingly looking for something more authentic in the content they consume.

Read the new post & see if your AI-generated content has crossed that line.

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📌 Was your A/B test supposed to improve conversions, but something went wrong?

Sometimes, it’s the little things that make all the difference: an ineffective CTA, a form that’s too long, or testing without a clear hypothesis.

We’ve put together 5 common mistakes that can cost your landing page conversions, along with tips on how to avoid them.

Read our new post before your next test!

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