​​Today I would like to consider in more detail Frequency capping. This feature allows advertisers to adjust the number of times a unique user will be shown ad within a set period of time.

With frequency capping you can:
1. Prevent ad blindness
2. Reach more unique users
3. Increase ROI

📗 Read more in this guide.

Here you'll learn:
✅ Which ad formats support this feature.
✅ How to set up frequency capping
✅ Ideal exposure frequency for your ads.

Native Ads | TOP-10 GEOs by daily clicks
1. 🇺🇸 USA - 10130 clicks
2. 🇩🇪 Germany 7120 clicks
3. 🇷🇺 Russia 5880 clicks
4. 🇫🇷 France 4060 clicks
5. 🇺🇦 Ukraine 3220 clicks
6. 🇬🇧 United Kingdom 3120 clicks
7. 🇮🇳 India 2430 clicks
8. 🇮🇹 Italy 2270 clicks
9. 🇳🇱 Netherlands 2180 clicks
10. 🇮🇩 Indonesia 2150 clicks

💡 Get started with CPC model to save your budget.

Average CTR for TIER 1 GEOs is 0.1%.

📱The highest CTR shows mobile traffic from Vietnam - 0.72%

💻 Desktop Native ads shows the highest CTR in Indonesia - 0.56%

Top performing verticals:
- Adult games
- Gambling
- Dating
- Crypto
- Nutra

📊 Use the Traffic chart to find more options and launch ad campaigns today!

​​Push notifications can be an effective marketing tool. However it's getting harder to find a profitable approach and achieve a good conversion rate. Therefore I've gathered TOP 5 common mistakes that advertisers make. Check out this list and fix your campaigns 👨‍🔧

⏩ Read more

Push ads | TOP-10 GEOs by daily clicks
1. 🇮🇳 India - 1.2M
2. 🇷🇺 Russia - 328K
3. 🇺🇸 USA - 290K
4. 🇮🇩 Indonesia - 264K
5. 🇺🇦 Ukraine - 180K
6. 🇩🇪 Germany - 178K
7. 🇲🇽 Mexico - 171K
8. 🇵🇭 Philippines - 157K
9. 🇧🇷 Brazil - 114K
10. 🇹🇭Thailand - 106K

⏩ Get more options

🧟‍♂️ Boo! Happy Halloween!

Spice up your Halloween content campaigns with creative inspiration from these seven spooky examples, and you’ll be celebrating with scary-good results!

​​📣 Meet the new feature - ‘Smooth spend’.
It aims to evenly distribute your budget across the entire day.
Learn how to use it in this article.

​​Больше. Лучше. Интереснее. ZM CONF 5 🎉

17 и 18 ноября пройдёт пятая юбилейная онлайн-конференция ZM CONF 5!

Спикеры — как известные, так и новые лица — уже готовят доклады, а организаторы подбирают гостей для тематических круглых столов 😎

Помимо докладов и обсуждений вас ждут РОЗЫГРЫШИ призов 🎁 от организаторов и спонсоров. Подписывайтесь на бота конференции, чтобы следить за новостями.

💃 По традиции завершит ZM CONF вечеринка: 19 ноября лучшие представители CPA-индустрии окунутся в атмосферу роскоши Франции XVIII века.

Чтобы ПЕРВЫМИ узнавать о новостях ZM CONF и получить максимум пользы от конфы — регистрируйтесь и следите за обновлениями!
💬 А задавать вопросы, следить за ходом подготовки и просто общаться можно в чате конференции.

​​Black Friday is coming up! Prepare your ad campaigns for the major shopping season. This is a great event to drive more leads for your offers. Users expect to receive great benefits on this day. Discount deals encourage people to purchase things they don't need.

It’s clear that e-commerce is beyond competition. 🛍 Focus your efforts primarily on this vertical. It is followed by sweepstakes and gambling offers. It’s noteworthy that other verticals experience a spike during the holiday season. So make the most of the Black Friday sales opportunity!

🎁 Claim your bonus on advertising to make your result more fruitful!

🔥 Hot traffic insights

I’ve gathered noteworthy European countries and ad formats that show high conversion rates.
1. 🇩🇪 Germany - iOS Calendar - 4500 clicks
2. 🇬🇷 Greece - Web Push - 23K clicks
3. 🇨🇿 Czechia - Web Push - 13K clicks
4. 🇺🇦 Ukraine - Native ads - 2M impressions
5. 🇫🇷 France - Banner 728x90 - 1.7M impressions
6. 🇬🇧 United Kingdom - Video Pre-Roll - 460K impressions
7. 🇳🇱 Netherlands - Popunder - 528K impressions
8. 🇨🇭Switzerland - Popunder - 242K impressions
9. 🇪🇸 Spain - Mobile banner 300x100 - 1.5M impressions
10. 🇮🇹 Italy - Mobile banner 300x100 - 2M impressions

💡 Use the Traffic chart to find more options and get traffic at the minimum prices.

​​🔔 Prepare your ad campaign to boost conversions during upcoming holidays.

Take a look at this list of push ad creatives that can be used with In-Page and Web Push ad formats.

Take a look 👀

​​VPN, antiviruses and other mobile utilities are perfect for promotion in ClickAdilla.
Here is our TOP-10 GEOs and Ad formats for mobile utilities promotion.

🇮🇳 India - Mobile banner 300x100 - 15.7M impressions
🇬🇧 United Kingdom - Mobile banner 300x100 - 2M impressions
🇵🇭 Philippines - Mobile banner 300x100 - 1.6M impressions
🇧🇷 Brazil - Mobile Popunder - 1M impressions
🇲🇽 Mexico - Mobile Popunder - 763K impressions
🇩🇪 Germany - Web Push - 162K clicks
🇪🇸 Spain - Web Push - 56K clicks
🇦🇷 Argentina - In-Page push - 52K clicks
🇹🇷 Turkey - In-Page push - 48K clicks
🇺🇸 USA - iOS Calendar - 10K clicks

💡 Use the Traffic chart to find more noteworthy options

​​🖤 Black Friday Sale has arrived! Are your ads ready to go?

No matter what you’re marketing, great storytelling is always the key. Video tells your story better than other formats. The emotional impact of video ads is significant. 😜

Here is our TOP-10 GEOs for video pre-roll ads.

🇮🇳 India 3.1M impressions
🇺🇸 US 1.8M impressions
🇩🇪 Germany 1.3M impressions
🇯🇵 Japan 1.1M impressions
🇫🇷 France 616K impressions
🇬🇧 United Kingdom 430K impressions
🇮🇹 Italy 412K impressions
🇪🇸 Spain 294K impressions
🇧🇷 Brazil 288K impressions
🇨🇦 Canada 228K impressions

💡 An average cost per 1000 impressions is $0.35. You can check the traffic volume and min prices on the Traffic chart.

​​🇧🇷 Brazil plans to legalize sports betting ahead of the 2022 FIFA World Cup ⚽️ This will boost growth of the sports betting market in Brazil.
But even now, the online gambling industry is a goldmine that generates millions of dollars.

In this guide, you will learn:
✅ How does the state regulate the gambling industry?
✅ Why is poker so popular here?
✅ What is the potential of sports betting in Brazil?
✅ Top performing ad formats and traffic volume.