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Startup founders - there are many different flavors of the SAFE. Here's which kinds are most popular in 2024.

Data: 8,762 SAFEs signed in 2024 by companies using Carta cap table.

๐—ฃ๐—ฟ๐—ฒ ๐—ผ๐—ฟ ๐—ฃ๐—ผ๐˜€๐˜ ๐— ๐—ผ๐—ป๐—ฒ๐˜†?

โ€ข Post-money SAFEs now make up 85% of all signed SAFEs
โ€ข Pre-money used to be more of a player, but the market shifted to post-money when YC switched their default templates.
โ€ข We at Carta offer both ๐Ÿ™

๐—ง๐—ฒ๐—ฟ๐—บ๐˜€

Do these SAFEs have valuation caps or discounts or some combination of the two?

โ€ข Valuation cap only is the most popular type of SAFE (61% of all SAFEs)
โ€ข Val cap and discount makes up another 30%
โ€ข A few discount-only SAFEs (8%)
โ€ข Vanishingly few SAFEs that are un-discounted AND uncapped

๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€

โ€ข Year by year, discounts have become less common on SAFEs. This is a bit surprising, as I'd expect in funding downturns investors would want both terms in their SAFEs but the market is clearly moving more towards no discount. When a discount is present, it is usually 20% (which isn't much, all things considered).
  
โ€ข Valuation caps rise as the amount of cash raised rises. Right around $10M cap for $1M raised at the moment.
  
โ€ข A significant portion of SAFEs signed by funds (as opposed to those signed by individual angels) also come with a side letter. The most common terms in those side letters are MFN, pro-rata, and information rights.

Fundraise SAFE-ly out there!

If you want to get started fundraising on SAFEs, you can do so for free using Carta Launch - our free cap table service available to all founders who have raised less than $1 million. Create your SAFE in a few clicks and watch the capital flow directly on to your cap table here: https://lnkd.in/gxpx5DBK
<์™œ ๋งˆ์ดํด ๋ชจ๋ฆฌ์ธ ๋Š” 27์‚ด ์ด์ƒ ์ฐฝ์—…์ž์— ํˆฌ์ž๋ฅผ ์•ˆํ•œ๋‹ค๊ณ  ๊ทธ๋žฌ์„๊นŒ?>

2๋…„ ์ „, 31์‚ด์— ์žฌ์ฐฝ์—…์„ ๊ณ ๋ฏผํ•  ๋•Œ, ์ฐฝ์—… ์ดˆ๊ธฐ๋ถ€ํ„ฐ ์ •์‹ ์ ์œผ๋กœ๋‚˜ ๊ธˆ์ „์ ์œผ๋กœ ๋„์›€์„ ์ฃผ์…จ๋˜ ๋‹ค์Œ ์ด์žฌ์›… ์ฐฝ์—…์ž์˜ ์กฐ์–ธ์„ ๊ตฌํ•œ ์ ์ด ์žˆ๋‹ค. ๊ทธ ๋•Œ ๋ง์”€์ฃผ์…จ๋˜ ๋ง์€ ์ฐฝ์—…์€ ์—„์ฒญ๋‚œ ์—๋„ˆ์ง€๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ์ด๋ผ์„œ 30๋Œ€๊ฐ€ ์•„๋งˆ ๋งˆ์ง€๋ง‰์ผ ๊ฒƒ์ด๋ผ๊ณ  ๋ง์”€ํ•ด์ฃผ์…จ๋˜ ๊ฒƒ์ด ๊ธฐ์–ต๋‚œ๋‹ค. ํŠนํžˆ ์ •๋ง ๋“œ๋ผ๋งˆํ‹ฑํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋‚ด๊ณ  ์‹ถ๋‹ค๋ฉด. ๊ทธ๋ž˜์„œ ๋งŒ์•ฝ ์•„์ง ์ฐฝ์—…์˜ ๋งˆ์Œ์— ์žˆ๋‹ค๋ฉด, ์‹œ๊ฐ„์ด ์ตœ๋Œ€ํ•œ ๋‚จ์•˜์„ ๋•Œ, ์ตœ๋Œ€ํ•œ ์ผ์ฐ ํ•˜๋Š”๊ฒŒ ๋งž๋‹ค๊ณ . 30๋Œ€์˜ ์‹œ๊ฐ„์€ ๊ณ„์† ๊ฐ€๋‹ˆ.

์žฌ์ฐฝ์—…์„ ํ•ด๋ณด๋‹ˆ, ์ •๋ง ์šด๋™ ์„ ์ˆ˜๋‚˜ ์—ฐ์˜ˆ์ธ์ฒ˜๋Ÿผ zero to one์„ ์ผ๊ถˆ๋‚ด๋Š” ์ฐฝ์—…์ž์˜ ์˜์—ญ์€ 20๋Œ€๋‚˜ 30๋Œ€๊ฐ€ ๋งž๋Š” ๊ฒƒ ๊ฐ™๋‹ค. ๊ทธ๋ฆฌ๊ณ  boringํ•œ ๊ทธ๋ƒฅ optimization๋‚˜ copy pasta business๊ฐ€ ์•„๋‹ˆ๋ผ ์ •๋ง ํฐ ํ˜์‹ ์„ ํ•˜๋Š” ์‚ฌ์—…์„ ํ• ๋ ค๋ฉด ๋”์šฑ ๊ทธ๋ ‡๋‹ค. ์ผ๋ก€๋กœ ๋ฏธ๊ตญ์—์„œ $1T+ market cap์€ Nvidia, Microsoft, Apple, Alphabet, Amazon, Meta์ด๋‹ค. Microsoft, Apple, Meta๋Š” 20๋Œ€ ์ดˆ๋ฐ˜์— ์ฐฝ์—…, ์•ŒํŒŒ๋ฒณ์€ 20๋Œ€ ์ค‘๋ฐ˜, Amzon๊ณผ Nvidia๋„ ๋”ฑ ๋‚˜์ด ์„œ๋ฅธ์— ํ–ˆ๋‹ค. ๊ทน๋‹จ์ ์ธ ๊ฒฐ๊ณผ๋Š” ์˜คํžˆ๋ ค 20๋Œ€ ์ดˆ๋ฐ˜์˜ ์ฐฝ์—…์ž๊ฐ€ ๋” ํ”ํ•˜๋‹ค. ํ•œ๊ตญ์˜ ํ˜„๋Œ€, ์‚ผ์„ฑ, ๋„ค์ด๋ฒ„, ๋„ฅ์Šจ, ์—”์”จ์†Œํ”„ํŠธ, ๋‹ค์Œ ๋“ฑ๋„ ๋‹ค ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ์•„๋งˆ ์„œ๋ฅธ ๋„˜์–ด ์ฐฝ์—…ํ•œ ๊ฒฝ์šฐ๋Š” ์—†์„ ๊ฒƒ์ด๋‹ค.

์ด๋•Œ๋ฌธ์— ์žฌ์ฐฝ์—…์„ ํ•˜๋ฉด์„œ 20๋Œ€ ์ดˆ๋ฐ˜ co-founder์™€ ๋™๋ฃŒ ํŒ€์›๋“ค์ด ์žˆ๋Š”๊ฒŒ ๋„ˆ๋ฌด ๊ฐ์‚ฌํ•˜๊ณ , 20๋Œ€ ์ดˆ์ค‘๋ฐ˜์— ๋ฐ”๋กœ ์ง์ „ ์‚ฌ์—… ์ฐฝ์—…์„ ํ•œ ์‚ฌ๋žŒ์œผ๋กœ์จ ๊ทธ ์‹œ๊ธฐ์—๋งŒ ๋‚˜์˜ฌ ์ˆ˜ ์žˆ๋Š” ์—„์ฒญ๋‚œ ํ˜์‹ ์˜ ๋™๋ ฅ์— ๋Œ€ํ•ด ํ•œ ๋ฒˆ ํƒ€์ž์˜ ์‹œ์„ ์œผ๋กœ ๋ณผ ์ˆ˜ ์žˆ๊ฒŒ ๋๋‹ค.

๊ณต๋™์ฐฝ์—…์ž Jason Zhao, ํšŒ์‚ฌ์˜ ํ•ต์‹ฌ ํŒ€์›๋“ค Jongwon Park, Jacob Tucker, Zach Friedman ๋“ฑ์€ ๋‹ค 20๋Œ€ ์ดˆ๋ฐ˜์— ํšŒ์‚ฌ ์ดˆ๋ฐ˜์— ์กฐ์ธํ•ด, ์•„์ง๋„ 20๋Œ€ ์ดˆ๋ฐ˜์ด๋‹ค. ๋‚ญ๋งŒ์ด ์‚ด์•„ ์žˆ๊ณ , ์ˆœ์ˆ˜ํ•œ ์—ด์ •์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ณ , ๋ฌดํ•œ ์ฒด๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ๋ˆ„๊ตฌ๋ณด๋‹ค ๋น ๋ฅด๊ฒŒ ์Šต๋“ํ•˜๊ณ , ์ „ํ˜€ ์„ ์ž…๊ฒฌ์ด ์—†์ด ์œ ์—ฐํ•˜๊ฒŒ ๋ฌธ์ œ๋“ค์„ ๋ฐ”๋ผ๋ณด๋ฉด์„œ, ๋ฐ”๋กœ ์ฐฝ์กฐ ํ•ด๋‚ผ ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค. ํŠนํžˆ 22์‚ด์— ๊ฐ™์ด ์‹œ์ž‘ํ–ˆ๊ณ , ์ด์ œ 24์‚ด์ธ ๊ณต๋™์ฐฝ์—…์ž์˜ ๋ฏธ์นœ ์„ฑ์žฅ ์†๋„๋ฅผ ๋ณด๋ฉด, ์ง„์ •ํ•œ ํ˜์‹ ์€ 20๋Œ€ ์ดˆ๋ฐ˜์— ์žˆ๋Š”๊ฒŒ ๋งž๋‹ค๋Š” ์ƒ๊ฐ์ด ๋‹ค์‹œ๊ธˆ ๋“ ๋‹ค.

์ด ์นœ๊ตฌ๋“ค์ด ํšŒ์‚ฌ๋ฅผ ํ•˜๋“œ์บ๋ฆฌํ•˜๊ณ  ์žˆ๊ณ , ์•ž์œผ๋กœ๋„ ๊ณ„์† 20๋Œ€ ์ดˆ์ค‘๋ฐ˜์ด ์ตœ์ „๋ฐฉ ๊ณต๊ฒฉ์ˆ˜๋ฅผ ํ•  ์ˆ˜ ์žˆ๋Š” ์กฐ์ง ๊ตฌ์กฐ๋ฅผ ๋งŒ๋“ค๊ณ  ์‹ถ๋‹ค.

๋ช‡๋…„ ์ „ ์—ด๋ ธ๋˜ Vanity Fair์˜ Summit์—์„œ ๊ฐ€์žฅ ์ „์„ค์ ์ธ ํˆฌ์ž์ž Michael Mortiz์—๊ฒŒ ์ €๋„๋ฆฌ์ŠคํŠธAndrew Sorkin์ด ์™œ 27์‚ด ์ด์ƒ์˜ ์ฐฝ์—…์ž์—๊ฒŒ๋Š” ํˆฌ์ž๋ฅผ ์•ˆํ•˜๊ฒ ๋‹ค๊ณ  ๊ณต์–ธํ–ˆ๋ƒ๊ณ  ๋‹ค๊ทธ์ณค๋˜ ์—ํ”ผ์†Œ๋“œ๊ฐ€ ์ƒ๊ฐ๋‚œ๋‹ค. Michael Moritz๋Š” ์™ ๋งŒํ•˜๋ฉด 20๋Œ€ ์ดˆ๋ฐ˜์—๊ฒŒ๋งŒ ๋ฒ ํŒ…ํ•˜๊ณ  ์‹ถ์—ˆ๋‹ค๊ณ  ์‚ฌ์„์—์„œ ๋งํ•˜๊ณ  ๋‹ค๋‹Œ๋‹ค๊ณ  ํ•œ๋‹ค. ํฌ๊ฒŒ ๊ณต๊ฐ์ด ๊ฐ„๋‹ค.

์–ด๋ฆฐ ๋™๋ฃŒ๋“ค์—๊ฒŒ ํฌ๊ฒŒ ์ž๊ทน์„ ๋ฐ›์œผ๋ฉฐ, ์˜๊ฐ๋„ ์–ป๊ณ , ๊ธด์žฅ๋„ ํ•˜๊ณ  ์žˆ๋‹ค.

์Šน์œค๋‹˜
1) ์œ ๋Ÿฝ ์ฐฝ์—…์ž์˜ ๋งˆ์ธ๋“œ์…‹์€ ์ฒซ ๋‚ ๋ถ€ํ„ฐ ๊ตญ๊ฐ€ ๊ฒฝ๊ณ„๋ฅผ ๋„˜์–ด์„œ๊ณค ํ•œ๋‹ค.

์ธ๋ฑ์Šค๋Š” ์œ ๋Ÿฝ ์ฐฝ์—…์ž๋“ค์˜ ํŠน์„ฑ์œผ๋กœ ์•„๋ž˜์™€ ๊ฐ™์ด ์–ธ๊ธ‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Europeans, with smaller domestic markets, also tend to think internationally from day one, which is much less common in the US.

2) ์œ ๋Ÿฝ์ด๊ธฐ์— ๋ช…๋ฐฑํ•˜๊ฒŒ ์ž˜ํ•˜๋Š” ๋ถ„์•ผ๊ฐ€ ์žˆ๋‹ค.

์ธ๋ฑ์Šค๋Š” ๋˜ํ•œ ์œ ๋Ÿฝ์—์„œ์˜ ์ฐฝ์—…์ด ๊ธ€๋กœ๋ฒŒ ๊ฒฝ์Ÿ๋ ฅ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋Š” ๋ถ„์•ผ์  ํŠน์„ฑ์„ ์•„๋ž˜์™€ ๊ฐ™์ด ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค.

"And certain sectors, including finance, luxury, travel, and gaming, have a rich heritage in Europe, offering domain expertise and partners that can actually give Europe a competitive edge versus the US"

์ด์ œ ํ•œ๊ตญ์ธ๋„ ๊ธ€๋กœ๋ฒŒ ๋งˆ์ธ๋“œ์…‹
[๋‚ด์ˆ˜ ์ ˆ๋ฒฝ์„ ๋งž๋‹ฅ๋œจ๋ฆฐ ํ•œ๊ตญ VC, ํ•ด์™ธ๋กœ์˜ ๋ŒํŒŒ๊ตฌ๊ฐ€ ์žˆ์„๊นŒ by ๊น€์„ฑ]

2024๋…„ ํ•œ๊ตญ VC ์”ฌ์—์„œ ๊ฐ€์žฅ ๋งŽ์ด ๋“ค๋ฆฌ๊ธฐ ์‹œ์ž‘ํ•œ ํ‚ค์›Œ๋“œ๋Š” '๊ธ€๋กœ๋ฒŒ'์ž…๋‹ˆ๋‹ค. ์žฅ๊ธฐํ™”๋˜๋Š” ๊ธˆ์œต ์‹œ์žฅ์˜ ์นจ์ฒด์™€ ๋”๋ถˆ์–ด ํ•ฉ๊ณ„ ์ถœ์‚ฐ์œจ 0.68๋ช…์œผ๋กœ ์ƒ์ง•๋˜๋Š” ๋‚ด์ˆ˜ ์‹œ์žฅ์— ๋Œ€ํ•œ ๋ถ€์ •์ ์ธ ์ „๋ง์€ ๊ตญ๋‚ด ํˆฌ์ž์ž๋“ค์ด ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ํ•ด์™ธ๋กœ ๋ˆˆ์„ ๋Œ๋ฆฌ๊ฒŒ ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

ํ•˜์ง€๋งŒ VC์—…์€ '๋กœ์ปฌ ๋น„์ฆˆ๋‹ˆ์Šค'๋ผ๋Š” ๋ณธ์—ฐ์˜ ํŠน์„ฑ์„ ๊ฐ–๊ณ  ์žˆ๊ธฐ์—, ๊ตญ๊ฒฝ์„ ๋„˜๋‚˜๋“œ๋Š” ๊ฒƒ์ด ์ ˆ๋Œ€ ๋งŒ๋งŒํ•œ ์ผ์€ ์•„๋‹ˆ์ฃ . ๊ธ€๋กœ๋ฒŒ๊ณผ ๋กœ์ปฌ ์‚ฌ์ด ํŠธ๋žฉ์— ๊ฐ‡ํžŒ ํ•œ๊ตญ VC์—๊ฒŒ๋Š” ์–ด๋–ค ๋ŒํŒŒ๊ตฌ๊ฐ€ ์žˆ์„๊นŒ์š”?

์œ ๋Ÿฝ ์ถœ์‹ ์˜ VC๋กœ์„œ ๊ธ€๋กœ๋ฒŒ ์„ฑ๊ณต์„ ์ผ๊ตฌ์–ด ๋‚ธ Index Ventures์˜ ๊ฒฝ๋กœ๋ฅผ ๋”ฐ๋ผ๊ฐ€๋ณด๋ฉฐ ํžŒํŠธ๋ฅผ ์ฐพ์•„๋ณด์•˜์Šต๋‹ˆ๋‹ค. ์œ„๊ธฐ๋ฅผ ๋ฐœํŒ ์‚ผ์•„ ํ•œ๊ตญํŒ Index Ventures๋„ ๋“ฑ์žฅํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”?

https://www.romanceip.xyz/vc_korea_to_global/
์Šน๋ถ€๋Š” ์ปค๋ธŒ ๊ธธ์—์„œ ๋‚œ๋‹ค. ์ง์„ ์ฃผ๋กœ์—์„œ๋Š” ์•ž์„  ์ฐจ๋Ÿ‰์ด ์‹ฌ๊ฐํ•œ ๊ธฐ๊ณ„ ๊ฒฐํ•จ ๋“ฑ์œผ๋กœ ์ค‘๋„ ํฌ๊ธฐํ•˜์ง€ ์•Š๊ณ ์„œ์•ผ ์ˆœ์œ„๊ฐ€ ๋ฐ”๋€Œ์ง€ ์•Š๋Š”๋‹ค. ์ปค๋ธŒ ๊ธธ ์ฃผํ–‰์˜ ์ •์„์€ ์•ˆ์ชฝ์„ ๋‹ฌ๋ฆฌ๋Š” ๊ฒƒ์ด๋‹ค. ๋”ฐ๋ผ์„œ ์•ž์„  ๋“œ๋ผ์ด๋ฒ„๋Š” ๋ณดํ†ต ์ตœ๋‹จ ๊ฑฐ๋ฆฌ์ธ ์•ˆ์ชฝ์„ ๋‹ฌ๋ฆฌ๋ฉฐ ์ฃผํ–‰๊ฑฐ๋ฆฌ๋ฅผ ์ค„์ธ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐฉํ–ฅ ์ „ํ™˜์„ ๋น ๋ฅด๊ฒŒ ํ•ด์•ผ ํ•˜๋Š” ๊นŒ๋‹ญ์— ์†๋ ฅ๋„ ํฌ๊ฒŒ ๋–จ์–ด์ง„๋‹ค. ๋’ค๋”ฐ๋ฅด๋Š” ๋“œ๋ผ์ด๋ฒ„์˜ ์œ ์ผํ•œ ์ถ”์›” ์ฐจ์„ ์€ ์ปค๋ธŒ ๊ธธ์˜ ๋ฐ”๊นฅ์ชฝ์ด๋‹ค. ์•ˆ์ชฝ๋ณด๋‹ค ๋” ๊ธด ๊ฑฐ๋ฆฌ๋ฅผ ๋‹ฌ๋ฆฌ์ง€๋งŒ ์†๋ ฅ์„ ๋œ ์ค„์ผ ์ˆ˜ ์žˆ์–ด, ์ด์–ด์ง€๋Š” ์ง์„  ๊ตฌ๊ฐ„์—์„œ ์น˜๊ณ  ๋‚˜๊ฐˆ ๊ธฐํšŒ๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ๋‹ค.

์ธํ„ฐ๋„ท ๋ณด๊ธ‰๊ธฐ, ์Šค๋งˆํŠธํฐ ๋ณด๊ธ‰๊ธฐ๊ฐ€ ๊ธฐ์—…์— ๋ฐ”๋กœ ๊ทธ๋Ÿฐ ์ปค๋ธŒ ๊ธธ์ด์—ˆ๋‹ค. ์ปค๋ธŒ๊ฐ€ ๋‚˜์˜ฌ ๋•Œ๋งˆ๋‹ค ๊ตฌ๊ธ€๊ณผ ๋ฉ”ํƒ€, ๋„ค์ด๋ฒ„์™€ ์ฟ ํŒก ๊ฐ™์€ ๊ธฐ์—…๋“ค์ด ์ž๋ฆฌ ์žก์•˜๋‹ค. ๊ธฐ์—…๊ฐ€์น˜๊ฐ€ ์ˆ˜์‹ญ์กฐ์›์—์„œ ์ˆ˜๋ฐฑ์กฐ์›์œผ๋กœ ์„ฑ์žฅํ•œ ์ด๋“ค์€ ๋ชจ๋‘ ์ปค๋ธŒ ๊ธธ์—์„œ ์Šน๋ถ€๋ฅผ ๊ฑด, ํŒจ๊ธฐ ๋„˜์น˜๋˜ ๋ฒค์ฒ˜๊ธฐ์—…์ด์—ˆ๋‹ค. ๋ฌผ๋ก  ๊ฐ™์€ ๋ฐฉํ–ฅ์œผ๋กœ ์Šน๋ถ€๋ฅผ ๊ฑด ๊ฒฝ์Ÿ์ž๋„ ์ˆ˜์—†์ด ๋งŽ์•˜๊ณ , ๊ทธ ์•ˆ์—์„œ์˜ ์ž๋ฆฌ๋‹คํˆผ ๋˜ํ•œ ๋งŒ๋งŒ์น˜ ์•Š์•˜์„ ํ…Œ๋‹ค. ํ•˜์ง€๋งŒ ์ถœ๋ฐœ ํƒ€์ด๋ฐ๊ณผ ํฌ๊ณ  ์ž‘์€ ์ปค๋ธŒ ๊ธธ์— ๋Œ€์‘ํ•˜๋Š” ๋ฐฉ์‹์˜ ์ฐจ์ด์— ๋”ฐ๋ผ ์ ์ž–์ด ๊ฑธ๋Ÿฌ์กŒ์„ ๊ฒƒ์ด๋‹ค.

์ฝ”๋กœ๋‚˜19 ํŒฌ๋ฐ๋ฏน ์ข…์‹ ์ดํ›„์˜ 2๋…„๊ฐ„๋„ ๋˜ ๋‹ค๋ฅธ ์ปค๋ธŒ ๊ธธ์ด ์•„๋‹ˆ์—ˆ์„๊นŒ. ๊ฐ๊ตญ ์ •๋ถ€๋Š” ์ฝ”๋กœ๋‚˜ ๊ธฐ๊ฐ„ ๋Š˜์–ด๋‚œ ์œ ๋™์„ฑ์—์„œ ์ด‰๋ฐœ๋œ ์ธํ”Œ๋ ˆ์ด์…˜์— ๋Œ€์‘ํ•˜๊ธฐ ์œ„ํ•ด 2022๋…„ ์—ฌ๋ฆ„๋ถ€ํ„ฐ ๊ธด์ถ• ๋ชจ๋“œ๋กœ ์ „ํ™˜ํ–ˆ๋‹ค. ๋„˜์ณค๋˜ ์œ ๋™์„ฑ์ด ์ฆ๋ฐœํ•˜๋ฉฐ, ํ˜ธํ™ฉ์ด๋˜ ์ฆ์‹œ์™€ ๋ชจํ—˜์ž๋ณธ ์‹œ์žฅ์ด ํฐ ํƒ€๊ฒฉ์„ ๋ฐ›์•˜๋‹ค. ๋งŽ์€ ๊ธฐ์—…์ด ์‚ฌ์—…๊ณ„ํš์„ ๋ณด์ˆ˜์ ์œผ๋กœ ์žฌํŽธํ•˜๋Š” ์ •์„์„ ํƒํ–ˆ๋‹ค. ์ฑ„์šฉ ์ค‘๋‹จ, ๋” ๋‚˜์•„๊ฐ€ ๊ตฌ์กฐ์กฐ์ •์— ๋‚˜์„œ๋Š” ํšŒ์‚ฌ๋„ ๋งŽ์•˜๋‹ค.

๋ชจ๋‘๊ฐ€ ์œ„๊ธฐ๋ผ๊ณ  ๋งํ•  ๋•Œ์•ผ๋ง๋กœ ์—ญ์„ค์ ์œผ๋กœ ๊ณ ๊ฐ์—๊ฒŒ ๋” ๊ฐ€๊นŒ์ด ๋‹ค๊ฐ€๊ฐˆ ์ˆ˜ ์žˆ๋‹ค. ํ˜„์žฅ์˜ ๊ฒฝ์Ÿ์ด ์ค„์–ด๋“ค๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ๋ฐ˜๋Œ€๋กœ ๋ชจ๋“  ์‚ฌ๋žŒ์ด ๊ธฐํšŒ๋ผ๊ณ  ์ซ“์•„๊ฐ€๋Š” ๊ณณ์—๋Š” ๋‚ด๊ฐ€ ์„ค ์ž๋ฆฌ๊ฐ€ ๋งˆ๋•…์น˜ ์•Š๋‹ค. ์œ„ํ—˜๊ณผ ๊ธฐํšŒ๊ฐ€ ๊ณต์กดํ•˜๋Š” ๋ฐ”๋กœ ๊ทธ๊ณณ์ด ์Šน๋ถ€์ฒ˜๋‹ค. ์ง€๊ธˆ ๋‹น์‹ ์€ ์ปค๋ธŒ ๊ธธ์˜ ์–ด๋””์— ์„œ ์žˆ๋Š”๊ฐ€?

https://www-hankyung-com.cdn.ampproject.org/c/s/www.hankyung.com/amp/2024073126971
Forwarded from SNEW์Šค๋‰ด
[์ผ๋ณธ ์‹œ์žฅ ์ง„์ถœ์„ ์„ฑ๊ณต์‹œํ‚ค๊ธฐ ์œ„ํ•ด ์•Œ์•„์•ผ ํ•  ์ค‘์š”ํ•œ ํฌ์ธํŠธ]

์ผ๋ณธ์˜ ๋Œ€ํ‘œ์ ์ธ B2B ์Šคํƒ€ํŠธ์—… Raksul ๋Œ€ํ‘œ ๋งˆ์ธ ๋ชจํ† ์ƒ์˜ ๊ธ€์ž…๋‹ˆ๋‹ค.

์ผ๋ณธ ์‹œ์žฅ ์ง„์ถœ์— ๊ด€์‹ฌ์žˆ๋Š” ๋ถ„๋“ค, ํŠนํžˆ ์ผ๋ณธ ๋Œ€๊ธฐ์—…๊ณผ ์ผ์„ ํ•˜์‹œ๋ ค๋Š” ๋ถ„๋“ค์€
๊ผญ ์ฝ์–ด๋ณด์‹œ๋ฉด ํฐ ๋„์›€์ด ๋˜์‹ค๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

1. ์ผ๋ณธ ์‹œ์žฅ ์ƒํ™ฉ
- ์ „์„ธ๊ณ„ ์Šคํƒ€ํŠธ์—… ์ปค๋ฎค๋‹ˆํ‹ฐ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ผ๋ณธ์€ ๋งค์šฐ ๋งค๋ ฅ์ ์ธ ์‹œ์žฅ
- ์ผ๋ณธ์˜ GDP๋Š” ์„ธ๊ณ„ 4์œ„, ๋””์ง€ํ„ธ ํˆฌ์ž์•ก ์—„์ฒญ๋‚˜๊ฒŒ ์„ฑ์žฅ์ค‘
- โ€œ์ผ๋ณธ ํšŒ์‚ฌ๋Š” ์˜์‚ฌ๊ฒฐ์ •์ด ๋Šฆ๊ณ  ์ข€์ฒ˜๋Ÿผ ์†Œํ”„ํŠธ์›จ์–ด ์‹œ์Šคํ…œ์ด ๋“ค์–ด๊ฐ€์ง€ ์•Š๋Š”๋‹คโ€๋ผ๋Š” ์ด๋ฏธ์ง€์ด์ง€๋งŒ, ์ธ๊ตฌ ๊ฐ์†Œ๋กœ ์ธํ•œ ๋…ธ๋™๋ ฅ ๋ถ€์กฑ์œผ๋กœ ๋””์ง€ํ„ธ ํˆฌ์ž๋ฅผ ๋Š˜๋ ค์•ผ ๋˜๋Š” ์ƒํ™ฉ
- ๋ฌผ๋ก  ๋ฏธ๊ตญ์— ๋น„ํ•˜๋ฉด ๋Šฆ์ง€๋งŒ ์ผ๋ณธ์—์„œ ์†Œํ”„ํŠธ์›จ์–ด ๋„์ž…์€ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ์ง„ํ–‰๋˜๊ณ  ์žˆ์Œ
- ๊ทธ๋Ÿฌ๋‚˜ ์ผ๋ณธ ์‹œ์žฅ ์ง„์ถœ์€, ๋ฏธ๊ตญ๊ณผ ๊ฐ™์€ ์–ดํ”„๋กœ์น˜๋กœ๋Š” ์ž˜ ๋˜์ง€ ์•Š์Œ. ์ž„์ง์›์˜ ์‚ฌ๊ณ  ๋ฐฉ์‹ ์ผ์˜ ํ”„๋กœํ† ์ฝœ, ๊ณ ๊ฐ์˜ ์„ฑ์งˆ, ๊ฒฝ์Ÿ ํ™˜๊ฒฝ ๋“ฑ ์ „์ œ์กฐ๊ฑด์ด ํฌ๊ฒŒ ๋‹ค๋ฆ„

2. ๋ฏธ๊ตญ๊ณผ ์ผ๋ณธ โ€œ์ผํ•˜๋Š” ๋ฐฉ๋ฒ•โ€์€ ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ๊ฐ€?
- ๋ฏธ๊ตญ์€ ๊ธฐ๋ณธ์ ์œผ๋กœ Jobํ˜•
- ์„ธ์ผ์ฆˆ์—๋„ SDR์ด๋‚˜ BDR, ํ•„๋“œ ์„ธ์ผ์ฆˆ, ์„ธ์ผ์ฆˆ ์—”์ง€๋‹ˆ์–ด๋ง ๋“ฑ ์ข…๋ฅ˜๊ฐ€ ๋‹ค์–‘ํ•จ
- ๋ฏธ๊ตญ์—์„œ๋Š” ์ด๋Ÿฌํ•œ ๋‹ค๋ฅธ ๊ฒฝ๋ ฅ์„ ๊ฐ€์ง„ ์‚ฌ๋žŒ๋“ค์ด ๋ชจ์—ฌ ๊ฐ๊ฐ ์ผ์„ ๋ถ„๋‹ด
- ๊ธฐ๋ณธ์ ์œผ๋กœ, ์„œ๋กœ์˜ ์ผ์— ๋Œ€ํ•ด ๊ฐ„์„ญํ•˜์ง€๋„ ์•Š์Œ
- ๊ทธ๋Ÿฌ๋‚˜ ์ผ๋ณธ ๊ธฐ์—…์˜ ์ผ ๋ฐฉ์‹์€ ๊ทธ๊ฒƒ๊ณผ ๋น„๊ตํ•˜๋ฉด ๋งค์šฐ ํŠน์ˆ˜
- ์ผ๋ณธ์—๋Š” โ€œ์ข…ํ•ฉ์งโ€์ด๋ผ๊ณ  ํ•˜๋Š” ๊ฒƒ์ด ์žˆ์Œ, ์ข…ํ•ฉ์ง์˜ ์ธ์žฌ๋Š”, ํ˜ผ์ž์„œ ๋ณต์ˆ˜์˜ Job ๋กค์„ ๋กœํ…Œ์ด์…˜ (์˜ˆ๋ฅผ ๋“ค๋ฉด ์–ด๋А ๋•Œ๋Š” ๋น„์ฆˆ๋‹ˆ์Šค ๊ฐœ๋ฐœ์„ ํ•˜๊ณ , ์–ด๋А ๋•Œ๋Š” ๋งˆ์ผ€ํŒ…)
- ์ด๊ฒƒ์ด ์ผ๋ณธ ์‚ฌํšŒ์— ๋ฟŒ๋ฆฌ๋ฅผ ๋‘” ๋งค์šฐ ์ผ๋ฐ˜์ ์ธ ์ž‘์—… ์‹œ์Šคํ…œ
- ์กฐ์ง์— ์žˆ๋Š” ์ „์›์ด ์ „์ฒด ์ง์ฑ…์— ๋Œ€ํ•ด ์•Œ์ˆ˜ ์žˆ๊ณ , ๊ฐ๊ฐ์˜ ์—ญํ• ์˜ ๊ฒฝ๊ณ„๋„ ๋งค์šฐ ์• ๋งค
- ์ผ๋ณธ ๊ธฐ์—…์—์„œ๋Š” ๊ฐœ์ธ์˜ ์ „๋ฌธ์„ฑ๋ณด๋‹ค ํŒ€์˜ ํ•ฉ์˜๋ฅผ ์ทจํ•˜๋Š” ๊ฒƒ์ด ์ค‘์‹œ๋˜๊ธฐ ์‰ฌ์›€
- ์ด ์ ์ด ์ผ๋ณธ ๊ธฐ์—…์˜ ๋…์ž์„ฑ์„ ๋งŒ๋“ค๊ณ  ์žˆ๋‹ค๊ณ  ํ•  ์ˆ˜ ์žˆ์Œ

3. ๋ฏธ๊ตญ์€ โ€œTop-Downโ€, ์ผ๋ณธ์€ โ€œBottom-upโ€
- ๋ฏธ๊ตญ์˜ ๊ฒฝ์šฐ ์กฐ์ง ๋‚ด์—์„œ์˜ ์—ญํ• ์ด ๋ช…ํ™•ํ•˜๋ฉฐ, Top์ด ๋ฐฉํ–ฅ์„ฑ์„ ๊ฒฐ์ •ํ•ด, ๊ทธ๊ฒƒ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐ ํ”„๋กœํŽ˜์…”๋„์ด ์‹คํ–‰ํ•ด ๊ฐ€๋Š” ํ˜•์‹
- ๊ทธ๋Ÿฌ๋‚˜ ์ผ๋ณธ ํšŒ์‚ฌ์˜ ๊ฒฝ์šฐ๋Š” ๊ทธ๋ ‡์ง€ ์•Š์Œ. ์กฐ์ง์˜ ์—ญํ• ์ด ๋ชจํ˜ธํ•˜๊ธฐ ๋•Œ๋ฌธ์— ๋ณด๊ณ ์„œ ๋ผ์ธ์ด ๋ช…ํ™•ํ•˜์ง€ ์•Š์Œ
- ๋ถ€์„œ, ํŒ€ ๋‹จ์œ„๋กœ ์ปจ์„ผ์„œ์Šค๋ฅผ ์ทจํ•˜๋ฉด์„œ ์˜์‚ฌ๊ฒฐ์ •์„ ํ•˜๋Š” ๊ฒƒ์ž„
- ๊ทธ ๋•Œ๋ฌธ์— ์ผ๋ณธ ๊ธฐ์—…์— ์žˆ์–ด์„œ๋Š”, ๋ฆฌํฌํŠธ ๋ผ์ธ์˜ ํ™”์‚ดํ‘œ๋Š” โ€œ์•„๋ž˜๋กœ๋ถ€ํ„ฐ ์œ„โ€๊ฐ€ ๋˜๊ธฐ ์‰ฌ์›€
- ์ „๋žต์„ ๊ฒฐ์ •ํ•˜๋Š” ๊ฒƒ์€ Top์ด ์•„๋‹ˆ๋ผ, ๋ณด๋‹ค Bottom, ํ˜„์žฅ์— ๊ฐ€๊นŒ์šด ์‚ฌ๋žŒ๋“ค
- 1๋ช…์˜ ๊ฐ•ํ•œ ๋ฆฌ๋”์‹ญ์— ์˜ํ•ด ์›€์ง์ด๋Š” ๊ฒƒ๋ณด๋‹ค๋Š”, ์กฐ์ง ๊ด€๊ณ„์ž์˜ ์ปจ์„ผ์„œ์Šค์— ์˜ํ•ด ์›€์ง์ž„
- ์กฐ์ง ์ „์ฒด์—์„œ์˜ ๋™์˜, ๋‚ฉ๋“์ด ์–‘์„ฑ๋˜์ง€ ์•Š์œผ๋ฉด, ์ข€์ฒ˜๋Ÿผ ์กฐ์ง์ด ์›€์ง์ด์ง€ ์•Š๊ณ , ํผํฌ๋จผ์Šค๊ฐ€ ์˜ค๋ฅด์ง€ ์•Š์Œ
- ๊ทธ๋Ÿฌ๋‚˜, ์ผ๋‹จ ๋ฐฉํ–ฅ์„ฑ์ด ์ •ํ•ด์กŒ์„ ๋•Œ์—๋Š”, ํ˜„์žฅ์ด ์—„์ฒญ ์ •๋ฐ€๋„๊ฐ€ ๋†’์€ ์ œํ’ˆ์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์—, ์ด๋Š” 1์žฅ 1๋‹จ

4. ๋ฏธ๊ตญ๊ณผ ์ผ๋ณธ์˜ '์‹œ์žฅ'์€ ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ๊ฐ€?
- ๋ฏธ๊ตญ์˜ ๊ณ ๊ฐ์€ ํ•˜๋‚˜์˜ ๊ธฐ๋Šฅ์„ ๊นŠํžˆ, ๋พฐ์กฑํ•œ ์ œํ’ˆ์„ ์„ ํ˜ธํ•˜๋Š” ๊ฒฝํ–ฅ
- ๋ฐ˜๋ฉด ์ผ๋ณธ ๊ณ ๊ฐ์€ ์˜ฌ์ธ์›์œผ๋กœ ๋ชจ๋“  ๊ธฐ๋Šฅ์ด ํ•˜๋‚˜์— ๋“ค์–ด์žˆ๋Š” ๊ฒƒ์„ ์„ ํ˜ธ
- ์ผ๋ณธ ๊ณ ๊ฐ์€ ๋ฏธ๊ตญ์— ๋น„ํ•ด '๊นŠ์ด'๋ณด๋‹ค '๋„“์ด'๋ฅผ ์š”๊ตฌ
- ์—ฌ๊ธฐ์—๋Š” ๋‘ ๊ฐ€์ง€ ๋ฐฐ๊ฒฝ; ํ•˜๋‚˜๋Š” ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์˜ ์ฐจ์ด, ๋‹ค๋ฅธ ํ•˜๋‚˜๋Š” ์œ„์—์„œ ์„ค๋ช…ํ•œ ์ž‘๋™ ๋ฐฉ์‹์˜ ์ฐจ์ด๋กœ ์ธํ•ด ๋ฐœ์ƒ
- ์šฐ์„  ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์€ ๋ฏธ๊ตญ ์‹œ์žฅ์—๋Š” ์ „์„ธ๊ณ„์—์„œ ํ”Œ๋ ˆ์ด์–ด๊ฐ€ ๋ชจ์—ฌ ์˜ค๊ธฐ ๋•Œ๋ฌธ์— ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์ด ๋งค์šฐ ์น˜์—ด
- ๊ทธ ๊ฒฐ๊ณผ, ๊ฐ ํšŒ์‚ฌ๊ฐ€ ํŠน์ • ๊ธฐ๋Šฅ์— "๋ ˆ์ด์ € ํฌ์ปค์Šค"๋ฅผ ํ•  ํ•„์š”๊ฐ€ ์žˆ์Œ
- ํ•œํŽธ ์ผ๋ณธ ์‹œ์žฅ์€ ๊ทธ๋ ‡์ง€ ์•Š์Œ, ๊ฒฝ์Ÿ์€ ๊ตญ๋‚ด ๊ธฐ์—…๋ฟ์ธ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์Œ
- ๋”ฐ๋ผ์„œ "A to Z์—์„œ ๋ชจ๋“  ๊ธฐ๋Šฅ์ด ์˜ฌ์ธ์›์œผ๋กœ ๋“ค์–ด๊ฐ„ ์„œ๋น„์Šค๋ฅผ ์‚ฌ์šฉํ•˜๊ณ  ์‹ถ๋‹ค"๋Š” ๊ณ ๊ฐ์˜ ์ฃผ๋ฌธ์ด ๋งŽ์•„์ง
- ๋˜ ํ•˜๋‚˜๋Š”, โ€ํ”„๋กœํŽ˜์…”๋„๋ฆฌํ‹ฐโ€์˜ ๋ฌธ์ œ
- ์ผ๋ณธ ๊ธฐ์—…์—์„œ๋Š” ์ž‘์—… ๋กœํ…Œ์ด์…˜์ด ์ž์ฃผ ์ˆ˜ํ–‰๋จ. ์ฆ‰ ์ผ๋ณธ์—๋Š” ํฐ ๊ถŒํ•œ์„ ๊ฐ€์ง€๋ฉด์„œ๋„ ์ „๋ฌธ์„ฑ์ด ๊ฑฐ๊ธฐ๊นŒ์ง€ ๋†’์ง€ ์•Š์€ ๊ณ ๊ฐ์ด ๋งŽ์Œ
- ๊ทธ ๊ฒฐ๊ณผ ์ผ๋ณธ ํšŒ์‚ฌ๋Š” ๋ฒค๋”๋‚˜ SI ๊ธฐ์—…์— ๊ฐ•ํ•˜๊ฒŒ ์˜์กดํ•˜๊ณ  ์žˆ๊ฑฐ๋‚˜ ์ž์‚ฌ ๋งˆ์ผ€ํŒ…ํŒ€๋ณด๋‹ค ์™ธ๋ถ€ ๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ์— ์˜์กดํ•˜๊ธฐ ์‰ฌ์›€
- ๋ด์ธ ๋‚˜ ํ•˜์ฟ ํ˜ธ๋„ ๊ฐ™์€ ์—์ด์ „์‹œ๊ฐ€ ๋งค์šฐ ๊ฐ•ํ•œ ํž˜์„ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ์ด๋‚˜, NEC๋‚˜ ํ›„์ง€์ฏ”์™€ ๊ฐ™์€ ์‹œ์Šคํ…œ ํšŒ์‚ฌ์— ๋Œ€๋ถ€๋ถ„์˜ ๊ธฐ๋Šฅ์„ ์•„์›ƒ์†Œ์‹ฑํ•˜๋Š” ๊ธฐ์—…์ด ๋งŽ์€ ๊ฒƒ์€ ๊ทธ ๋•Œ๋ฌธ

5. ๋ฏธ๊ตญ๊ณผ ์ผ๋ณธ ์กฐ์ง์˜ ํŠน์ง•
- ๋ฏธ๊ตญํ˜•์˜ ์กฐ์ง์€, โ€œ๋ ˆ๊ณ  ๋ธ”๋กโ€๊ณผ ๊ฐ™์Œ
- ๋ฉค๋ฒ„๋“ค์ด ๊ฐ๊ฐ์˜ ํ”„๋กœํŽ˜์…”๋„๋ฆฌํ‹ฐ๋ฅผ ๊ฐ€์ ธ๋‹ค๊ฐ€ ์ด๋“ค์„ ์กฐํ•ฉํ•˜์—ฌ ํ•˜๋‚˜์˜ ํšŒ์‚ฌ๋ฅผ ๋งŒ๋“ค์–ด ๋‚˜๊ฐ
- ์กฐ์ง์ด ํŒŒํŠธ๋กœ ๋‚˜๋‰˜์–ด์ ธ ๋ถ„๋ฆฌ๋‚˜ ์žฌ๊ตฌ์„ฑ์ด ์‰ฌ์›€
- ๋ฐ˜๋ฉด ์ผ๋ณธ์˜ ๊ฒฝ์šฐ๋Š” ๊ทธ๋ ‡์ง€ ์•Š๊ณ , ์ปจ์„ผ์„œ์Šคํ˜•์œผ๋กœ, 1๋ช…์ด ๋‹ด๋‹นํ•˜๋Š” ์—ญํ• ์˜ ๋ฒ”์œ„๊ฐ€ ๋งค์šฐ ๋„“์Œ
- ๋ถ€ํ’ˆ๋ณ„๋กœ ๋‚˜๋ˆŒ ์ˆ˜ ์—†์Œ. ์ด๋ฅธ๋ฐ” โ€œ์ ํ† โ€์™€ ๊ฐ™์Œ
- ๋ ˆ๊ณ  ๋ธ”๋ก์€ ํ™•์žฅ์„ฑ์„ ๊ฐ–๊ธฐ ์‹œ์›€. ํŒŒํŠธ๋ฅผ ์กฐํ•ฉํ•ด ๋‚˜๊ฐ€๋ฉด ์ดˆ๊ฑฐ๋Œ€ํ•œ ๋ ˆ๊ณ  ๋ธ”๋ก์„ ๋งŒ๋“œ๋Š” ๊ฒƒ๋„ ๊ฐ€๋Šฅํ•จ
- ๋ฐ˜๋Œ€๋กœ ใ€Œ์ ํ† ใ€์˜ ๊ฒฝ์šฐ๋Š”, ์ž‘์€ ์กฐํ˜•๋ฌผ์„ ๋น ๋ฅด๊ณ , ๊นจ๋—ํ•˜๊ฒŒ ๋งŒ๋“ค์–ด๋‚ด๋Š” ๊ฒƒ์— ์ ํ•ฉ
- ์ด๋Ÿฌํ•œ ์ด์œ ๋กœ ๋น„์ฆˆ๋‹ˆ์Šค ํ™•๋Œ€์—๋Š” ๋ฏธ๊ตญํ˜• ์กฐ์ง์ด ์ ํ•ฉํ•˜๊ณ , ํ•˜๋‚˜์˜ ์ œํ’ˆ์„ ์ž์‚ฌ ๋‚ด์—์„œ ๋”ฑ๋”ฑํ•จ๊ณผ ์ •๋ฐ€๋„๋ฅผ ๋†’์ด๋Š” ๋ฐ๋Š” ์ผ๋ณธํ˜• ์กฐ์ง์ด ์ ํ•ฉ
- ์ผ๋ณธ์ ์ธ ์ผ ๋ฐฉ์‹์ด ๋งค์šฐ ๋งž๋Š” ๊ฒƒ์€ ์ฐจ๋ฅผ ๋งŒ๋“ค๊ฑฐ๋‚˜ ์›Œํฌ๋งจ์„ ๋งŒ๋“ค๊ฑฐ๋‚˜ ํ•˜๋Š” ์ œ์กฐ์—…

https://www.facebook.com/share/cj11cGpEL4DoCyiY/?mibextid=WC7FNe
Forwarded from SNEW์Šค๋‰ด
๊ฐ€์žฅ ํฐ ํŠน์ง•์€ 'ํ™•๋ฅ ํ˜• ์•„์ดํ…œ'์ด 'ํ™•๋ฅ ํ˜• ์บ๋ฆญํ„ฐ'๋กœ ๋ณ€๊ฒฝ๋˜์—ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๋‹จ์–ด์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋“ฏ ์›์‹  ์—ญ์‹œ ๊ธฐ์กด RPG๊ฒŒ์ž„๊ณผ ๋™์ผํ•˜๊ฒŒ ํ™•๋ฅ ํ˜• ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ๊ฐ–๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์บ๋ฆญํ„ฐ๋ผ๋Š” ์ƒˆ๋กœ์šด ๋ฐฉ์‹์œผ๋กœ ์ ‘๊ทผํ–ˆ์ฃ . ๊ฒŒ์ž„ ๋‚ด์—์„œ ์„œ์‚ฌ๋ฅผ ๋ถ€์—ฌํ•˜๋Š” ๋Œ€์ƒ์ด ์„ธ๊ณ„๊ด€์—์„œ ์บ๋ฆญํ„ฐ๋กœ ํ™•์žฅ๋˜์—ˆ๊ณ , ๊ณ ๊ฐ๋“ค์€ ๋งค๋ ฅ์ ์ธ ์บ๋ฆญํ„ฐ๋ฅผ ๊ฐ–๊ธฐ ์œ„ํ•ด ๊ณผ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋ฏธํ˜ธ์š”๋Š” ๊ฐ™์€ ๋ฐฉ์‹์œผ๋กœ '๋ถ•๊ดด:์Šคํƒ€๋ ˆ์ผ' ์—์„œ๋„ ํฐ ์„ฑ๊ณต์„ ๊ฑฐ๋’€์Šต๋‹ˆ๋‹ค.

ํ™•๋ฅ ํ˜• ์•„์ดํ…œ๊ณผ ํ™•๋ฅ ํ˜• ์บ๋ฆญํ„ฐ, ์–ธ๋œป ๋ณด๋ฉด ๋น„์Šทํ•ด ๋ณด์ด์ง€๋งŒ, ์—ฌ๊ธฐ์—๋Š” ํฐ ์ฐจ์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์บ๋ฆญํ„ฐ์— ๋Œ€ํ•œ ์œ ์ €์˜ ๋ชฐ์ž…๊ฐ์€ ์•„์ดํ…œ๋ณด๋‹ค ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๋งค๋ ฅ์ ์ธ ์บ๋ฆญํ„ฐ๋ฅผ ๋งŒ๋“œ๋Š” ์ผ ์—ญ์‹œ ๋‚œ๋„๊ฐ€ ๋†’์Šต๋‹ˆ๋‹ค. ์„ค๋“๋ ฅ ์žˆ๋Š” '์Šคํ† ๋ฆฌ ํ…”๋ง'์„ ์ œ๊ณตํ•ด์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์ด์ฃ 

โ€ฆ

์›์‹ ์˜ ํ•ต์‹ฌ ์บ๋ฆญํ„ฐ ์ค‘ ํ•˜๋‚˜์ธ '๋ผ์ด๋ด ์‡ผ๊ตฐ'์€ ์ถœ์‹œ ์ดํ›„ ๋ช‡ ์ฃผ๋งŒ์— ์ˆ˜๋ฐฑ์–ต ์›์˜ ๋งค์ถœ์„ ๊ธฐ๋กํ•˜๋ฉฐ ์›์‹ ์ด ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š”๋ฐ ๊ฐ€์žฅ ํฐ ์—ญํ• ์„ ํ–ˆ๋‹ค๊ณ  ์•Œ๋ ค์ ธ ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค๋ ฅ์ ์ธ ์บ๋ฆญํ„ฐ๋“ค์ด ๊ฒŒ์ž„์˜ ์ „์ฒด ์„ฑ์žฅ์„ ์ด๋ˆ ์…ˆ์ด์ฃ (๋ผ์ด๋ด ์‡ผ๊ตฐ์€ ๊ธ€๋กœ๋ฒŒ AI ์ฑ„ํŒ… ์„œ๋น„์Šค์ธ character.ai์—์„œ ๊ฐ€์žฅ ์ธ๊ธฐ๊ฐ€ ๋งŽ์€ ์บ๋ฆญํ„ฐ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค). ์—ฌ๊ธฐ์— ๋ฏธํ˜ธ์š”๋Š” ์บ๋ฆญํ„ฐ์˜ 3D ๋ชจ๋ธ๋ง ํŒŒ์ผ์„ ๋ฐฐํฌํ•ด ํŒฌ๋“ค์˜ 2์ฐจ ์ฐฝ์ž‘์„ ์œ ๋„ํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์†์ด ๋งŽ์ด ๊ฐ€๋Š” ์• ๋‹ˆ๋ฉ”์ด์…˜ ์ž‘์—…์ด์ง€๋งŒ ํŒฌ๋“ค์ด ๋งŒ๋“  ํŒฌ๋ฉ”์ด๋“œ ์˜์ƒ์€ ์บ๋ฆญํ„ฐ๋“ค์˜ ๋…ธ์ถœ๋นˆ๋„๋ฅผ ์˜ฌ๋ฆฌ๊ณ , ์ด๋ฅผ ํ†ตํ•ด ์œ ์ž…๋œ ์œ ์ €๋“ค์ด ๋‹ค์‹œ ๊ฒŒ์ž„์œผ๋กœ ์ „ํ™˜๋˜๋Š” ์ˆœํ™˜๊ตฌ์กฐ๋ฅผ ๋งŒ๋“ค๊ธฐ๋„ ํ–ˆ์ฃ .

๊ตญ๋‚ด์—์„œ๋Š” ์‹œํ”„ํŠธ์—…์˜ '์Šน๋ฆฌ์˜ ์—ฌ์‹  : ๋‹ˆ์ผ€'๋‚˜ '๋ธ”๋ฃจ์•„์นด์ด๋ธŒ'์™€ ๊ฐ™์€ ๊ฒŒ์ž„๋“ค์ด ๋น„์Šทํ•œ ๋กœ์ง์œผ๋กœ ์„ฑ๊ณต์‚ฌ๋ก€๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ•๋ ฅํ•˜๊ณ  ํฌ๊ท€ํ•œ ์•„์ดํ…œ์ด ์•„๋‹Œ ๋งค๋ ฅ์ ์ธ ์บ๋ฆญํ„ฐ์™€ ์Šคํ† ๋ฆฌ๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ๊ฒŒ์ž„์„ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋„๋ก ๋งŒ๋“ค๊ณ , ๊ทธ๋Ÿฐ ์บ๋ฆญํ„ฐ๋“ค์„ ํŒ๋งคํ•ด ์ˆ˜์ž…์„ ์ฐฝ์ถœํ–ˆ์ฃ . ์ด๋Ÿฌํ•œ ๊ฒŒ์ž„๋“ค์€ ์ข…์ข… '์„œ๋ธŒ์ปฌ์ฒ˜'๋ผ๋Š” ํ•˜๋‚˜์˜ ์นดํ…Œ๊ณ ๋ฆฌ๋กœ ๋ฌถ์ด๋Š”๋ฐ, ์ด๋Š” ํ˜„์žฌ ์„œ๋ธŒ์ปฌ์ฒ˜ ์บ๋ฆญํ„ฐ๋“ค์ด ์‹œ์žฅ์˜ ์ฃผ๋ฅ˜๋ฅผ ์ด๋ฃจ๊ณ  ์žˆ์œผ๋ฉฐ ๋™์‹œ์— ์ƒ์—…์„ฑ๋„ ๊ฐ€์žฅ ๋›ฐ์–ด๋‚˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๊ฒƒ์ด ์„œ๋ธŒ์ปฌ์ฒ˜์˜ ์„ฑ๊ณต์ธ๊ฐ€? ์บ๋ฆญํ„ฐ์™€ ์„œ์‚ฌ์˜ ์„ฑ๊ณต์ธ๊ฐ€? ํ•˜๋ฉด ๋‘˜ ๋‹ค ๋งž๋Š” ๋ง์ด์ง€๋งŒ, ํ›„์ž์˜ ๊ฐœ๋…์„ ํ•จ๊ป˜ ๊ฐ–๊ณ  ์žˆ์–ด์•ผ ํ˜„์žฌ์˜ ํŠธ๋ Œ๋“œ๋ฅผ ์ข€ ๋” ๋ช…ํ™•ํ•˜๊ฒŒ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ๋Š” ์…ˆ์ž…๋‹ˆ๋‹ค.

https://brunch.co.kr/@tommyhslee/123
ํ‹ฐ๋ชฌ๊ณผ ์œ„๋ฉ”ํ”„ ์‚ฌํƒœ๋ฅผ ํŠน์ •์ธ์˜ ๋„๋•์  ์ž˜๋ชป ๋˜๋Š”, ๋งˆ์น˜ ์—์Šคํฌ๋กœ ์ œ๋„์˜ ๋ถ€์žฌ ํƒ“์œผ๋กœ ๋Œ๋ฆฌ๋ ค๋Š” ๋ถ„์œ„๊ธฐ๊ฐ€ ๊ฐ•ํ•œ ๊ฒƒ ๊ฐ™๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ด ์‚ฌํƒœ์˜ ๊ทผ์›์€ ์˜คํžˆ๋ ค ์ง€๊ทนํžˆ ํ‰๋ฒ”ํ•œ, ํ”ํžˆ ๊ด€์ฐฐ ๊ฐ€๋Šฅํ•œ ๊ฒฝ์˜์˜ ์‹คํŒจ ์‚ฌ๋ก€์— ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•œ๋‹ค. ์ค‘์žฅ๊ธฐ์ ์ด๊ณ  ํŽ€๋‹ค๋ฉ˜ํ„ธํ•œ ์†Œ๋น„์ž ๊ฐ€์น˜์˜ ์ œ๊ณต ๋ณด๋‹ค๋Š”, ๊ทผ์‹œ์•ˆ์ ์ธ ์™ธํ˜• ์ง€ํ‘œ๋งŒ ์ฐ๊ณ  ๋ณด๋ ค๋Š” ์œ ํ˜น์„ ๋ชป ์ด๊ธด ๊ฝค๋‚˜ ํ”ํ•œ ์‚ฌ๋ก€ ๋ง์ด๋‹ค. ๋”ฐ๋ผ์„œ ์•„๋ฌด๋ฆฌ ๊ทœ์ œ๋ฅผ ๊ฒน๊ฒน์ด ์Œ“๋Š”๋‹ค๊ณ  ํ•œ๋“ค, ๋‹ค๋ฆฌ ๋˜๋Š” ๊ฑด๋ฌผ์€ ๋‹ค๋ฅธ ๊ณณ์—์„œ ๋˜๋‹ค์‹œ ๋ฌด๋„ˆ์ง€๊ธฐ ๋งˆ๋ จ ์•„๋‹๊นŒ.

๋ชจ๋“  ๊ธฐ์—…์€ cash conversion cycle์„ ๊ด€๋ฆฌํ•˜๋ฉฐ, ๋•Œ๋กœ๋Š” ๊ทธ๊ฒƒ์„ ์„ฑ์žฅ์— ํ™œ์šฉํ•œ๋‹ค๋Š” ๊ฒƒ ์ •๋„๋Š” ์žฌ๋ฌด ๊ต์œก์„ ๋ฐ›์•„๋ณด๊ฑฐ๋‚˜ ์ดˆ๊ธ‰ ๊ฒฝ์˜์ž๋ผ๋ฉด ์ž˜ ์•Œ ๊ฒƒ์ด๋‹ค.
๋งค์ถœ์ฑ„๊ถŒ์ด ํšŒ์ˆ˜๋˜๋Š” ์ฃผ๊ธฐ ๋ณด๋‹ค ๊ฐ€๊ธ‰์  ์žฌ๊ณ  ๊ตฌ๋งค์™€ ๋งค์ž…์ฑ„๋ฌด ์ƒํ™˜ ์ฃผ๊ธฐ๊ฐ€ ๊ธด ๊ฒฝ์šฐ (๋‹ค์ˆ˜์˜ ์—…์ข…์˜ ๊ธฐ์—…์ด ๊ทธ๋ ‡๋“ฏ), ํŠนํžˆ ๋งค์ถœ์ด ์„ฑ์žฅํ•˜๋Š” ๊ธฐ๊ฐ„์—๋Š” ๊ธฐ์—…์€ ๋งˆ์น˜ "๋ฌด์ด์ž ์œ ๋™์„ฑ"์˜ ๋•์„ ๋ณธ๋‹ค. "Float"์ด๋ผ๊ณ ๋„ ๋ถ€๋ฅด๋Š” ์ด ํ˜„์ƒ์„, ์ž˜ ๊ธฐํšํ•˜๊ณ , ๊ณต๊ฒฉ์ ์œผ๋กœ ํ™œ์šฉํ•˜๋ฉด์„œ, ์•ˆ์ •์ ์ธ ์œ ๋™์„ฑ ๊ด€๋ฆฌ๋ฅผ ํ•œ๋‹ค๋ฉด, ๊ฒฝ์˜์ž์™€ ์‚ฌ์—…๊ฐ€์—๊ฒŒ ์„ฑ์žฅ์˜ ์ค‘์š”ํ•œ ๋„๊ตฌ๊ฐ€ ๋  ์ˆ˜ ์žˆ๋‹ค. ์†Œ๋น„์ž ์œ ํ†ต์—…๊ณ„์—์„œ ํŠนํžˆ ์ด๊ฒƒ์„ ํšจ๊ณผ์ ์œผ๋กœ ํ™œ์šฉํ•˜๋Š” ๊ธฐ์—…๋“ค์ด ๋Œ€๋‹ค์ˆ˜๋‹ค.

๊ทธ ์ค‘์—์„œ ์•„๋งˆ์กด๊ณผ ์ฟ ํŒก์˜ ๊ฒฝ์šฐ, ์„ ์œ ์ž…๋˜๋Š” ์ž๊ธˆ์„ ํ›„๋ถˆํ•˜๊ธฐ ์ „๊นŒ์ง€์˜ "๋‚™์ „" ์ด์ต์„ ์ค‘์žฅ๊ธฐ์ ์ธ ์†Œ๋น„์ž ๊ฐ€์น˜์˜ ์ฆ์ง„์„ ์œ„ํ•ด ์žฌํˆฌ์žํ•˜๋Š” ๋น„์ค‘์ด ๊ฐ€์žฅ ๋†’์€ ๋Œ€ํ‘œ์ ์ธ ๊ธฐ์—…๋“ค์ด๋‹ค. "๋‹น๊ธฐ์˜ ๋ณ€๋™ ์ˆ˜์ž…"์„ "๋ฏธ๋ž˜๋ฅผ ์œ„ํ•œ ๊ณ ์ •๋น„" ๋“ฑ์— ์žฌํˆฌ์žํ•จ์œผ๋กœ์จ (๋ฌผ๋ฅ˜ ๋ง ํ™•์žฅ ๋ฐ ๊ณ ๋„ํ™”, ๋ณด๋‹ค ์ „๋žต์ ์ธ ๋จธ์ฒœ๋‹ค์ด์ง• ๋“ฑ) ์†Œ๋น„์ž ํŽธ์˜์™€ ํ›„์ƒ์„ ์ฆ์ง„์‹œํ‚ค๋Š” ๊ฒŒ ๊ทธ๋“ค์˜ ์ „๋žต์ด์ž ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์ด๋‹ค. (์ฐธ๊ณ ๋กœ ๋„ค์ด๋ฒ„๋Š” 3p ์‚ฌ์—…์ž๋กœ์„œ ์ด๋Ÿฌํ•œ ํ”Œ๋ ˆ์ด๋Š” ์•ˆ ํ•˜๊ณ  ์žˆ๋‹ค.)
๊ฒฐ๊ตญ์—๋Š” ์†Œ๋น„์ž๊ฐ€ ๋” ์ข‹์€ ๋ฌผ๊ฑด์„ ๋” ์‹ธ๊ณ  ๋” ํŽธํ•˜๊ฒŒ ์ œ๊ณต ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ์‚ฌ์—… ๊ตฌ์กฐ์—๋‹ค๊ฐ€, float์˜ ๋„์›€์œผ๋กœ ์ฐจ์ž… ์ด์ž ๋น„์šฉ์„ ์ ˆ์•ฝ ๊ฐ€๋Šฅํ•œ ์žฌ๋ฌด ๊ตฌ์กฐ๊นŒ์ง€ ๋งŒ๋“ค์–ด๋‚ด๋Š” ์…ˆ์ด๋‹ค. ์ด๋งˆํŠธ์™€ ๊ฐ™์€ ์˜คํ”„๋ผ์ธ ์œ ํ†ต์‚ฌ๋“ค ๋ฟ ์•„๋‹ˆ๋ผ ๋Œ€๋ถ€๋ถ„์˜ ์ œ์กฐ์—…๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์˜ ๋ฐฉ๋ฒ•๋ก ์„ (์ •๋„์˜ ์ฐจ์ด๊ธฐ ์žˆ๊ฒ ์ง€๋งŒ) ๊ธฐ๋ณธ์ ์œผ๋กœ ๊ตฌ์‚ฌํ•œ๋‹ค. ๋ฌผ๋ก , ์ฒ ์ €ํ•œ ์‚ฌ์—… ๊ณ„ํš๊ณผ ์„ธ์‹ฌํ•œ ์œ ๋™์„ฑ ๊ด€๋ฆฌ๊ฐ€ ์„ ํ–‰๋˜์–ด์•ผ ํ•œ๋‹ค.

์†Œ๋งค์œ ํ†ต์—…๊ณ„์—์„œ์˜ ๊ฐ€์žฅ ๋ํŒ์™•์€ ์ฝ”์ŠคํŠธ์ฝ”๋‹ค. ์•„์˜ˆ ๊ธฐ์ดˆ์— ๋ฉค๋ฒ„์‹ญ ๊ฐ€์ž…๋น„๋ฅผ ํšŒ์›์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›์€ ๋‹ค์Œ, ๊ทธ ์žฌ์›์„ 1๋…„๋‚ด๋‚ด ๊ตฌ์กฐ์ ์ธ ๋งˆ์ง„์œจ ๊ฐœ์„ ์„ ์œ„ํ•œ ๊ณ ์ •๋น„(์‹œ์„ค ํ™•์ถฉ ๋“ฑ)์™€ ์ „๋žต์  ์ƒํ’ˆ ๊ฐœ๋ฐœ ๋ฐ ์กฐ๋‹ฌ์— ํˆฌ์žํ•  ์ˆ˜๊ฐ€ ์žˆ๋‹ค. ์‹ฌ์ง€์–ด ์ฝ”์Šคํ† ์ฝ”์˜ ์ด float๋Š” ๋งค๋…„ ๊ฐ€์ž…์ž๋“ค์˜ ๋ฉค๋ฒ„์‹ญ ์žฌ๊ฐ€์ž…์œผ๋กœ ์ž๋™ ์—ฐ์žฅ๋œ๋‹ค.
์ด๋Ÿฐ ๊ณ ๋‹จํ•œ ๋…ธ๋ ฅ์˜ ๊ฒฐ๊ณผ, ์ฝ”์ŠคํŠธ์ฝ”๋Š” ๋ถˆ๊ณผ 11-13ํ”„๋กœ์˜ gross margin์œจ๋งŒ(!) ๋‚จ๊ธฐ๋ฉด์„œ๋„ ์†Œ๋น„์ž์—๊ฒŒ๋Š” ๊ฒฝ์Ÿ๋ ฅ ์žˆ๋Š” ์ƒํ’ˆ์„ ๊ฒฝ์Ÿ๋ ฅ ์žˆ๋Š” ๊ฐ€๊ฒฉ์— ์ˆ˜์‹ญ๋…„์งธ ์ง€์†์ ์œผ๋กœ ์ œ๊ณตํ•˜๊ณ  ์žˆ๋‹ค. ์œ„๋„ˆ๋Š” ๊ฒฐ๊ตญ ์†Œ๋น„์ž์™€, ์•ˆ์ •์ ์ธ ๋ฌผ๋Ÿ‰์„ ๋ณผ๋ฅจ ๋‚ฉํ’ˆํ•  ์ˆ˜ ์žˆ๋Š” ์ฝ”์ŠคํŠธ์ฝ”์˜ ๋‚ฉํ’ˆ์‚ฌ๋“ค์ด๋‹ค.

์–ด๋А ์—…์ข…์ด๋‚˜ ํŒ์ด‰ ํ–‰์œ„๋Š” ํ•„์š”ํ•˜๋‹ค. ๋‚ด ํ”„๋ผ์ด์‹ฑ ํฌ์ธํŠธ๊ฐ€ ์‹œ์žฅ์˜ ๊ท ํ˜•์— ์–ด๊ธ‹๋‚  ๊ฒฝ์šฐ ๋‚˜๋Š” ์–ด์ฉ” ์ˆ˜ ์—†์ด ์†์‹ค์„ ๋ณด๋ฉด์„œ ๊ทธ๊ฒƒ์„ ๋งž์ถฐ์•ผ ํ•  ์ˆ˜๋„ ์žˆ๊ณ  (์•…์„ฑ ์žฌ๊ณ ๋ฅผ ๋ฐฉ์ง€ํ•˜๊ธฐ ์œ„ํ•ด), ์ƒˆ๋กœ์šด ์œ ์ €๋ฅผ ํ™•๋ณดํ•˜๊ณ  ๊ทธ๋“ค์˜ ํ™œ๋™์„ฑ์„ ์ฆ๊ฐ€์‹œํ‚ค๊ธฐ ์œ„ํ•œ ์„ฌ์„ธํ•˜๊ณ  ์ „๋žต์ ์ธ ํ”„๋กœ๋ชจ์…˜์˜ ์ง‘ํ–‰์€ ๋ถ„๋ช… ์ค‘์š”ํ•œ ๋„๊ตฌ๋‹ค.

๊ทธ๋Ÿฐ๋ฐ ํ‹ฐ๋ชฌ๊ณผ ์œ„๋ฉ”ํ”„์˜ ๊ฒฝ์šฐ, ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค ์‚ฌ์—…์ž๋กœ์„œ ๋‚จ๊ธฐ๋Š” "๋‹น๊ธฐ์˜ ์ˆ˜์ˆ˜๋ฃŒ ์ˆ˜์ž…"์„, ๋ณด๋‹ค ๋” ํฐ ๊ทœ๋ชจ์˜ ํ• ์ธ ํ˜œํƒ ๋“ฑ "๋‹น๊ธฐ์˜ ๋ณ€๋™๋น„"์— ๋ณธ์ธ๋“ค์˜ ๋ฏธ๋ž˜๋ฅผ ์œ„ํ•œ ์„ฑ์žฅ ์žฌ์›์„ ์ „๋ถ€ ์†Œ์ง„์‹œ์ผฐ์„ ์ •๋„๋กœ, ํŽ€๋‹ค๋ฉ˜ํ„ธํ•œ ์ค‘์žฅ๊ธฐ์ ์ธ ์†Œ๋น„์ž ๊ฐ€์น˜์˜ ์ฆ์ง„์€ ๋“ฑํ•œ์‹œํ–ˆ๋˜ ๊ฒฝ์˜์ƒ์˜ ์ด์œ ๋Š” ๋ฌด์—‡์ด์—ˆ์„๊นŒ.

๋ฌผ๋ก , ์ด๋Ÿฌํ•œ ๊ทผ์‹œ์•ˆ์ ์ธ ๊ทธ๋ฆฌ๊ณ  ๋‹จ๊ธฐ์ ์ธ ํ–‰์œ„๋ฅผ ๋ถ€์ถ”๊ธด ๊ฒƒ์—๋Š” ์ž๋ณธ์‹œ์žฅ์˜ ์ž˜๋ชป๋„ ํฌ๋‹ค. ํ”Œ๋žซํผ์ด ์ œ๊ณตํ•˜๋Š” ๊ทผ๋ณธ์ ์ธ ๊ฐ€์น˜๊ฐ€ ๋ฌด์—‡์ธ์ง€, ๊ณผ์—ฐ ์ง€์† ๊ฐ€๋Šฅํ•œ ๋น„์ฆˆ๋‹ˆ์Šค์™€ ์žฌ๋ฌด ๊ตฌ์กฐ์ธ์ง€๋ฅผ ๋”ฐ์ง€๊ธฐ ๋ณด๋‹ค๋Š”. ๋‹จ๊ธฐ์ ์ธ MAU์™€ GMV์™€ ๊ฐ™์€ vanity metrics์˜ "๋‚ด์‹ค" ๋ณด๋‹ค๋Š” "ํ‘œ์ƒ"๋งŒ ์ซ“์•˜๋˜, ๋งˆ์ด๋„ˆ์Šค ๊ธˆ๋ฆฌ ์‹œ์ ˆ์˜ ๊ณผ์ž‰ ์œ ๋™์„ฑ์ด ํ•œ ๋•Œ ์ •์‹ ์„ ๋ชป ์ฐจ๋ ธ๋˜ ๋•Œ๊ฐ€ ์žˆ์—ˆ๋‹ค.
๊ทธ๋Ÿฐ๋ฐ ๊ทธ๋Ÿฌํ–ˆ๋˜ ๊ทน๋‹จ์˜ ๊ฑฐํ’ˆ์˜ ๊ธฐ๊ฐ„์€ (98-00๋…„, 20-21๋…„) ๋น„๊ต์  ์งง์•˜๋Š”๋ฐ๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ๊ทธ ์งง์•˜๋˜ ๋ฒ„๋ธ”์˜ ๊ธฐ๊ฐ„๋“ค์ด ๋งˆ์น˜ ์‚ฐ์—…์‚ฌ๋ฅผ ์ง€๋ฐฐํ•ด์™”๋‹ค๊ณ  ์šฐ๋ฆฌ๋Š” ์ฐฉ๊ฐํ•˜๊ณ  ์‹ถ์€ ๊ฒฝํ–ฅ๋„ ํด ๊ฒƒ์ด๊ณ . ์ค‘์žฅ๊ธฐ์ ์ด๊ณ  ํŽ€๋‹ค๋ฉ˜ํ„ธํ•œ ์†Œ๋น„์ž ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•˜๊ธฐ๋ž€ ์›๋ž˜ ๊ทธ๋งŒํผ ์–ด๋ ต๊ณ  ๊ณ ๋‹จํ•œ ์ผ์ธ ๋ฐ˜๋ฉด, ๋‹จ๊ธฐ์ ์ธ ์ˆ˜์š”๋ฅผ ์œ ์ธํ•  "์‚ฌํƒ•"์˜ ์ง€๊ธ‰์€ ๊ฒฝ์˜์ž์˜ ๊ณ ๋ฏผ์ด ํ•„์š” ์—†์„ ์ •๋„๋กœ ๋‹ฌ์ฝคํ•˜๊ณ  ์‰ฝ๊ธฐ ๋•Œ๋ฌธ ์•„๋‹๊นŒ.

์–ด๋А๋‚  ํŒŒํ‹ฐ๊ฐ€ ๋๋‚˜๋ฒ„๋ฆฌ๊ฑฐ๋‚˜...๊ฒฝ์Ÿ์‚ฌ ๋Œ€๋น„ ๊ธฐ์ดˆ ๊ฒฝ์Ÿ๋ ฅ์˜ ๊ฐ„๊ทน์ด ๋Œ์ดํ‚ฌ ์ˆ˜ ์—†์„ ์ •๋„๋กœ ์ด๋ฏธ ๋ฒŒ์–ด์กŒ๋‹ค๊ณ  ๊นจ๋‹ซ๊ธฐ ์ „๊นŒ์ง€ ๋ง์ด๋‹ค.

https://www.linkedin.com/posts/namsun-kim-8a3a882_%ED%8B%B0%EB%AA%AC%EA%B3%BC-%EC%9C%84%EB%A9%94%ED%94%84-%EC%82%AC%ED%83%9C%EB%A5%BC-%ED%8A%B9%EC%A0%95%EC%9D%B8%EC%9D%98-%EB%8F%84%EB%8D%95%EC%A0%81-%EC%9E%98%EB%AA%BB-%EB%98%90%EB%8A%94-%EB%A7%88%EC%B9%98-%EC%97%90%EC%8A%A4%ED%81%AC%EB%A1%9C-%EC%A0%9C%EB%8F%84%EC%9D%98-%EB%B6%80%EC%9E%AC-activity-7225779078438510593-vRBf?utm_source=share&utm_medium=member_ios
Forwarded from Nikkei Asia
Japan's affordable gyms plan to expand into China and Taiwan

Rizap Group, a Japanese fitness club operator, is expanding its "convenience gym" business to China, Hong Kong and Taiwan, and offers additional services, including nail printing, laundry and even karaoke.

Read more here
์ผ๋ณธ์˜ Choco ZAP(ํ—ฌ์Šค ํ”„๋žœ์ฐจ์ด์ฆˆ)๊ฐ€ ํ™์ฝฉ, ํƒ€์ด์™„, ์ค‘๊ตญ ๋ณธํ† ์— ์ง„์ถœํ•  ์˜ˆ์ •

1. ์‹ธ๋‹ค: ์ผ๋ณธ 3278์—” (3๋งŒ์›) vs ์ผ๋ฐ˜ ์ง(ยฅ6,000 to ยฅ10,000)
- Staff๋ฅผ ์ตœ์†Œํ™”ํ•˜๊ณ  ๋ถˆํ•„์š”ํ•œ ์žฅ๋น„๋ฅผ ๋บŒ.(์ž…์ถœ์ž… ์ž๋™ํ™”, PT๋Œ€์‹  Workout guide?, ๋งˆ์‚ฌ์ง€์˜์ž, Free Nail Art Printing, ์…€ํ”„ ํ™”์ดํŠธ๋‹, ์ฑ…์ƒ ์ž์ „๊ฑฐ, ์…€ํ”„ ์ œ๋ชจ, MRI?!)
- 1๋…„๋งŒ์— 1300์—ฌ๊ฐœ ๋งค์žฅ ํ™•์žฅํ•˜๋ฉด์„œ ๋น„์šฉ์— ๋Œ€ํ•œ ๊ทœ๋ชจ์˜ ๊ฒฝ์ œ๋ฅผ ๋งŒ๋“ฆ.
2. ๊ฐ€๊น๋‹ค: ์ฃผ์š” ๊ฑฐ์ ์ง€ ์ฃผ๋ณ€ 5-10๋ถ„ (์ฃผ์š” ๊ฑฐ์ ๊ณผ ๊ฐ€๊น์ง€๋งŒ ์‹ผ ๊ณณ: ์ง€ํ•˜)
3. 24์‹œ๊ฐ„
4. ํ—ฌ์Šค๋ณต ์ง€๊ธ‰?!
5. ๊ฐ€๋ผ์˜ค์ผ€, ๋นจ๋ ˆ, ํ•„๋ผํ…Œ์Šค, ์˜๋ฃŒ ํ…Œ์ŠคํŠธ ๋“ฑ์„ ์ง€์›

- ์ง€๋‚œ 1๋…„๊ฐ„ 1300์—ฌ๊ฐœ ํ˜ธ์  ํ™•์žฅ. 800,000 members (์›” 262,240,000์—”, 30์–ต)

https://chocozap.jp/service

LA์—๋„ ์˜คํ”ˆํ•จ (https://www.chocozap.us/lp-1b)

๋ชจ๊ทธ๋ฃน: RIZAP Group์ด 670์–ต์„ ๋Œ€์ถœํ•ด์ค€ ๊ฒƒ์„ ์ดˆ๊ธฐ ์ž๊ธˆ์œผ๋กœ ํ™•์žฅ.

RIZAP Group์€ ์—ฐ 1.6์กฐ ๋งค์ถœ์„ ๋งŒ๋“œ๋Š” ์ฃผ๋ฐฉ ๊ฐ€์ „/์ธํ…Œ๋ฆฌ์–ด ์šฉํ’ˆ Bruno๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Œ.

ํ•œ๊ตญ์— ๋น„์Šทํ•œ ํ”Œ๋ ˆ์ด๋ฅผ ํ•˜๊ณ  ์žˆ๋Š” ๊ณณ๋“ค๋„ ํ•œ๊ตญ์˜ ๋นก์„ผ Operation์„ ํ•ด์™ธ๋กœ ์ด์‹ํ•  ์ˆ˜ ์žˆ์„๊นŒ?

๋น„์Šทํ•œ ๊ด€์ ์—์„œ ํ‹ฐ์˜ค๋”์˜ ๋ฏธ๊ตญ ์ง„์ถœ์€ ์–ด๋–ป๊ฒŒ ๋ ๊นŒ?
https://zdnet.co.kr/view/?no=20240426112346
10 ideas from Charlie Munger
[ Palantir, ์ปจ์„ผ์„œ์Šค๋ฅผ ์ƒํšŒํ•˜๋Š” ์‹ค์ ๊ณผ ๊ฐ€์ด๋˜์Šค๋กœ ์ƒํ–ฅ์œผ๋กœ ์žฅํ›„ ์‹œ์žฅ์—์„œ 13% ๋„˜๊ฒŒ ์ƒ์Šน ]

- ๋งค์ถœ : 6.78 ์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 6.53์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)
- ์ •๋ถ€๋งค์ถœ : 3.71์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 3.48์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)
- ์ƒ์—…๋งค์ถœ : 3.07์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 3.06์–ต ๋‹ฌ๋Ÿฌ ๋ถ€ํ•ฉ)
- ์˜์—…์ด์ต : 2.54์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 2.13์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)
- ์˜์—…์ด์ต๋ฅ  : 37.4% (์ปจ์„ผ์„œ์Šค 32.7% ์ƒํšŒ)

๋‹ค์Œ ๋ถ„๊ธฐ ๊ฐ€์ด๋˜์Šค
- ๋งค์ถœ : 6.99์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 6.81์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)
- ์˜์—…์ด์ต : 2.35์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 2.16์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)

์˜ฌํ•ด ๊ฐ€์ด๋˜์Šค
- ๋งค์ถœ : 27.46์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 27.02์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)
- ์˜์—…์ด์ต : 9.70์–ต ๋‹ฌ๋Ÿฌ (์ปจ์„ผ์„œ์Šค 8.82์–ต ๋‹ฌ๋Ÿฌ ์ƒํšŒ)

CEO ์ฃผ์š” ์ฝ”๋ฉ˜ํŠธ

- ์ด๋ฒˆ ํ˜ธ์‹ค์ ์˜ ๋™๋ ฅ์€ AI ์‹œ์Šคํ…œ์— ๋Œ€ํ•œ ๊ณ ๊ฐ์˜ ๋Š์ž„์—†๋Š” ์ˆ˜์š” ๋•๋ถ„
- ์ด๋ฒˆ ๋ถ„๊ธฐ ๋ฏธ๊ตญ ์ƒ์—… ์‹œ์žฅ์€ ํŠนํžˆ YoY 55% ์„ฑ์žฅ
> ์ด๋Š” ์ธ๊ณต์ง€๋Šฅ ๊ธฐ๋Šฅ์„ ์œ ์šฉํ•˜๊ฒŒ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ํ”Œ๋žซํผ์— ๋Œ€ํ•œ ์ˆ˜์š”๊ฐ€ ๋™์‚ฌ ์†”๋ฃจ์…˜ ์ˆ˜์š”๋กœ ์ด์–ด์กŒ๊ธฐ ๋•Œ๋ฌธ
- ์ •๋ถ€ ํ–ฅ ์‹œ์žฅ์—์„œ๋„ ์ด๋Ÿฌํ•œ AI ์ž ์žฌ๋ ฅ์„ ํ™œ์šฉํ•˜๊ธฐ ์œ„ํ•ด ๋™์‚ฌ ํ”Œ๋žซํผ์— ๋Œ€ํ•œ ์ˆ˜์š”๊ฐ€ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์Œ

์†Œ๊ฒฐ๋ก 

- AI ํ•™์Šต ๋ฐ ์šด์šฉ์„ ์œ„ํ•œ ๋น…๋ฐ์ดํ„ฐ ํ”Œ๋žซํผ์˜ ๊ฒฝ์šฐ

ํ•˜๋“œ์›จ์–ด ๋งŒํผ ํญ๋ฐœ์ ์ธ ์ˆ˜์š”๋Š” ์•„๋‹ˆ๋”๋ผ๋„ ํ™•์‹คํžˆ ๊ฒฌ์กฐํ•œ ์ˆ˜์š”๋ฅผ ๋‚˜ํƒ€๋‚ด๊ณ  ์žˆ์Œ
ํŽ˜์ดํŒ”์ด ์ž˜ ๋œ ์ด์œ 

๊ฒฝ๋ ฅ์ž ์ฑ„์šฉ์ด ์–ด๋ ค์›Œ ์ˆœ์ „ํžˆ ๊ฐ€๋Šฅ์„ฑ๋งŒ ๋ณด๊ณ  ์ฃผ๋ณ€์˜ ์Šคํƒ ํฌ๋“œ-์ผ๋ฆฌ๋…ธ์ด ๊ณต๋Œ€ ์นœ๊ตฌ๋“ค์„ ๋ฐ๋ ค์™€ ์ผํ•  ์ˆ˜๋ฐ–์— ์—†์—ˆ๋˜ ์ œ์•ฝ ์กฐ๊ฑด, ์กฐ์ง์˜ ๋ ˆ๊ฑฐ์‹œ๊ฐ€ ์—†์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ๋Šฅ๋ ฅ์— ๋”ฐ๋ฅธ ์Šน์ง„๊ณผ ํ•ด๊ณ ๊ฐ€ ๋นˆ๋ฒˆํ–ˆ๋˜ ๊ฒฝ์Ÿ์  ํ™˜๊ฒฝ, ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋‘๊ฐ€ 20๋Œ€์—์„œ 30๋Œ€ ์ดˆ๋ฐ˜์ด์—ˆ๋˜ ๋‚˜์ด์— ํšŒ์‚ฌ ๋งค๊ฐ๊นŒ์ง€ ์™„๋ฃŒํ•˜๋ฉฐ ์„ฑ๊ณต ๊ฒฝํ—˜๊ณผ ๋ถ€๋ฅผ ์ถ•์ ํ•˜์—ฌ ๋˜ ๋‹ค๋ฅธ ๋„์ „์— ๋‚˜์„ค ์ˆ˜ ์žˆ์—ˆ๋˜ ๊ธฐ๋ฐ˜

ํ‹ธ์€ ์ž์‹ ์ด ๊ด€์—ฌํ•˜๋Š” ์กฐ์ง์— ์œ ๋งํ•œ ์ธ์žฌ๋“ค์„ ์ ๊ทน์ ์œผ๋กœ ์˜์ž…ํ•˜๊ณ , ๊ทธ๋“ค์—๊ฒŒ ๋„์ „์ ์ธ ๊ณผ์ œ๋ฅผ ๋ถ€์—ฌํ•ฉ๋‹ˆ๋‹ค.

์ด๋Ÿฌํ•œ ๊ณผ์ œ๋ฅผ ์„ฑ๊ณต์ ์œผ๋กœ ์™„์ˆ˜ํ•œ ์ธ์žฌ๋“ค์—๊ฒŒ๋Š” ์žฌ์ •์  ์ง€์›๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ง์ ‘์ ์ธ ๋ฉ˜ํ† ๋ง์„ ์ œ๊ณตํ•˜์—ฌ, ๊ทธ๋“ค์ด ๋…๋ฆฝ์ ์œผ๋กœ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
๋‚˜๋Š” ์‚ฌ์„์—์„œ ์ข…์ข… ํ”ผํ„ฐ ํ‹ธ์ด ์ €ํ‰๊ฐ€ ๋˜์–ด์žˆ๋Š” ๊ฒƒ ๊ฐ™๋‹ค๋Š” ์ด์•ผ๊ธฐ๋ฅผ ํ•œ๋‹ค. ์ด ์„ธ์ƒ ๊ทธ ๋ˆ„๊ตฌ๋ณด๋‹ค ๋˜‘๋˜‘ํ•˜๋‹ค๊ณ  ๋А๊ปด์ง€๋Š” ์‚ฌ๋žŒ.

"์˜คํžˆ๋ ค ํ˜„์žฌ ๋ฏธ๊ตญ ์ •์น˜ ์„ธ๊ณ„๊ฐ€ ํ…Œํฌ ์–ต๋งŒ์žฅ์ž๋“ค๊ณผ ์—ฐ๊ฒฐ๋œ ์ง€ํ˜•๋„๋ฅผ ํŒŒ์•…ํ•˜๊ธฐ ์œ„ํ•ด์„œ ์ฃผ๋ชฉํ•ด์•ผ ํ•˜๋Š” ๊ฒƒ์€ ๋ฐ”๋กœ ํ‹ธ-์œ ๋‹ˆ๋ฒ„์Šค (Thiel Universe)์ž…๋‹ˆ๋‹ค. ํ”ผํ„ฐ ํ‹ธ์ด ์ง€๋‚œ 20๋…„๊ฐ„ ๋‹ค์–‘ํ•œ ํ™œ๋™์„ ํ•˜๋ฉฐ ํ‚ค์›Œ๋‚ธ ์ œ์ž(Protรฉgรฉ)๋“ค์„ ํ†ต์นญํ•˜๋Š” ํ‹ธ-์œ ๋‹ˆ๋ฒ„์Šค๋Š” 2016๋…„ ํŠธ๋Ÿผํ”„ ๋‹น์„  ์ดํ›„ ๋ฏธ๊ตญ์˜ ์ •์น˜, ์™ธ๊ต, ํ–‰์ •์€ ๋ฌผ๋ก  ๋น„์ฆˆ๋‹ˆ์Šค ์˜์—ญ๊นŒ์ง€ ํ™œ๋ฐœํ•˜๊ฒŒ ์ง„์ถœํ•˜๋ฉฐ ํ•˜๋‚˜์˜ ๋ˆ๋ˆํ•œ ๊ฒฐ์‚ฌ์ฒด๋ฅผ ํ˜•์„ฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ‹ธ-์œ ๋‹ˆ๋ฒ„์Šค๋Š” 2024๋…„ ๊ณตํ™”๋‹น์˜ ๋ถ€ํ†ต๋ น ํ›„๋ณด๊นŒ์ง€ ๋ฐฐ์ถœํ•˜๋ฉฐ ์ตœ๊ณ  ์ „์„ฑ๊ธฐ๋ฅผ ๊ตฌ๊ฐ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค."

https://stibee.com/api/v1.0/emails/share/03HdRl3cWv9MVyJR_1a471wCGONVFJo
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