A few highlights from Affiliate World Europe ❤️

Thanks to everyone who met Helena and Roman in Budapest! See you there, day 2 today!

Think one banner is enough for a proper test? Rob says otherwise 👀

Banner Ads are affordable, flexible, and useful for more than just clicks — but the creative approach matters.

💡 In the cards, Rob shares how to test more effectively, keep the banner and landing page connected, and use the format for both performance and brand visibility.

Swipe through before launching your next campaign.

📔 More Banner campaign optimization tips

Affiliate Slang 2.0 is here 🎓

This time, we’re breaking down six more terms: AI, CAPI, DCR, S2S, Whitelist, and Win Rate.

No complicated definitions — just clear explanations and what each term actually means in practice.

Swipe through the cards and save them for later.

Passing the mic to Helena, HilltopAds Manager 🎙

In our new Q&A, Helena tackles one of the most common questions when launching a campaign: what can you realistically test with a $100, $300, or $500 budget?

Swipe through for Helena’s tips on GEOs, verticals, ad formats, and evaluating your test results 👆