Post-Valentine’s recovery mode: ON 💸

Valentine’s is over — budgets don’t have to be!

If you went heavy on Dating/Non-Mainstream for Feb 14, now’s the perfect moment to rebalance and keep momentum.

Two verticals that don’t care if it’s Valentine’s or not:

🟡 iGaming — always-on demand, especially in strong local markets
⚙️ Utilities — evergreen “problem → solution” flows

Case studies — for inspiration and your next steps:

⏺ iGaming in BR: from test budget to stable growth

⏺ Utilities in FR: how to build and optimize a profitable funnel

Sign up on HilltopAds — and launch a campaign today! 💻

See you in Dubai! 🇦🇪

AW Dubai is coming up — the HilltopAds team is in: new partnerships, new scale ⚡️

Catch us March 4–5 at Dubai World Trade Centre, Booth #D04.

What we’ll talk about:
⏺ traffic strategy
⏺ campaign optimization
⏺ how to scale in a way that still works in 2026

Details:
📍 Dubai World Trade Centre
🗓 March 4–5, 2026
🎯 Booth: #D04
🔔 Book a meeting
😎 DM: @hilltop_top / @robk_hilltop / @marketing_hilltopads

Sun. Sea. Serious dealflow 🏖️

TES Marbella 2026 — HilltopAds is in the game! It’s one of the key spring conferences for the affiliate & performance world: strong networking, fresh insights, and straight-to-the-point conversations.

If you’re focused on growth in 2026 and looking for a reliable partner — see you at HilltopAds Booth #D2.

Details:
📍 Hard Rock Hotel Marbella
🗓 March 9–12, 2026
🎯 Booth: #D2
🔔 Book a meeting
😎 DM: @ElmHilltopads / @HelenaHilltopAds / @MikeGumenchik

See you at Global Game Connect (GGC) 2026 🏖

GGC is where the iGaming decision-makers show up: platforms, operators, payment teams, and providers. If you’re building real growth in the space, this one’s a must visit ✅

On the agenda: fresh market trends, player data, regulatory shifts — and how AI is already changing gaming marketing.

Our Sales Manager Rob will be there. Say hi in the networking area or lock in a meeting slot in advance.

Details:
📍 Colombo, Cinnamon Life (City of Dreams)
🗓 March 16–17, 2026
😎 DM: @robk_hilltop
🔔 Book a meeting

The best time slots go fast — book early and let’s talk traffic, formats, and scaling with HilltopAds.

📔 More about our GGC participation

🔥Update for everyone testing iGaming!

How do you launch an iGaming campaign with HilltopAds traffic and 3SNET offers — and get clean analytics right away?

We’ve put together a step-by-step guide: from choosing a direct offer to setting up tracking, postback, and analytics — so clicks and conversions are recorded correctly and stats match across both platforms.

📔 Read the guide here

▶️ Bonus: the same guide in video format

Promo code for your first tests is shared at the end of the video! 🎁

Fresh blog update: +127% traffic and $35,000 from monetization 💸🤑

Two new cases on the HilltopAds blog - one for those buying traffic, and one for those monetizing it. With numbers, settings, practical takeaways, and conclusions you can apply.

🇫🇷 For advertisers: FR website - +127% ROI in 6 days with Popunder mobile
👉 Read the case

📹 For publishers: $35,000 from monetizing Chinese movie websites
👉 Read the case

Read, save for later, and grab ideas for your next tests.

New video on YouTube 🚀

If your main traffic source stopped working tomorrow, would you still be able to scale?

In our new unique educational video, we break down where advertisers are growing in 2026 - and which channels are no longer offering the same growth potential as before.

What’s inside:
✅ short-form video formats
✅ content creators and micro-influencers
✅ messaging apps and communities
✅ retail media
✅ ad networks and traffic from the open web

Plus - a breakdown of why scaling is slowing down today: Meta in the EU, privacy changes, rising CPMs, and fast creative burnout.

▶️ Watch the new episode on YouTube

What kills gambling creatives in 2026? 🤑

Banality.

“500% bonus,” fake wins, gold coins, and “Last chance!” screams don’t work their magic anymore. But what really grabs attention and converts — that’s exactly what we break down in the new article on the HilltopAds blog.

Inside:
🍀 how to create casino ads that inspire trust;
🍀 why the way you present a bonus matters more than its size;
🍀 how to adapt creatives to different traffic formats;
🍀 how to scale without burning out your audience.

If you want your creative not just to run, but to deliver results, this article is a must-read.

❤️ Read the article on our blog.

Affiliate slang glossary: let’s speak the same language 👌

If words like whitelist/blacklist, postback, and angle still sound like spells from media buyers’ chats — here’s a quick breakdown:

🔴 Whitelist / Blacklist
Whitelist is a list of sources, placements, or parameters that perform well and are worth keeping in your campaign.

Blacklist is the opposite: sources or settings that don’t bring results and are better turned off.

🔴 Postback
This is the process of sending conversion data back to a tracker or affiliate network.
In simple terms, it helps you understand where a lead, click, or sale came from.

🔴 Angle
This is the way you present an offer.
In other words, it’s not just what you promote, but how you present it to your audience: through pain points, benefits, intrigue, urgency, or, for example, FOMO.

Save this post so you don’t get lost in affiliate terms — and can speak the industry’s language with more confidence 😎