🔥Update for everyone testing iGaming!

How do you launch an iGaming campaign with HilltopAds traffic and 3SNET offers — and get clean analytics right away?

We’ve put together a step-by-step guide: from choosing a direct offer to setting up tracking, postback, and analytics — so clicks and conversions are recorded correctly and stats match across both platforms.

📔 Read the guide here

▶️ Bonus: the same guide in video format

Promo code for your first tests is shared at the end of the video! 🎁

Fresh blog update: +127% traffic and $35,000 from monetization 💸🤑

Two new cases on the HilltopAds blog - one for those buying traffic, and one for those monetizing it. With numbers, settings, practical takeaways, and conclusions you can apply.

🇫🇷 For advertisers: FR website - +127% ROI in 6 days with Popunder mobile
👉 Read the case

📹 For publishers: $35,000 from monetizing Chinese movie websites
👉 Read the case

Read, save for later, and grab ideas for your next tests.

New video on YouTube 🚀

If your main traffic source stopped working tomorrow, would you still be able to scale?

In our new unique educational video, we break down where advertisers are growing in 2026 - and which channels are no longer offering the same growth potential as before.

What’s inside:
✅ short-form video formats
✅ content creators and micro-influencers
✅ messaging apps and communities
✅ retail media
✅ ad networks and traffic from the open web

Plus - a breakdown of why scaling is slowing down today: Meta in the EU, privacy changes, rising CPMs, and fast creative burnout.

▶️ Watch the new episode on YouTube

What kills gambling creatives in 2026? 🤑

Banality.

“500% bonus,” fake wins, gold coins, and “Last chance!” screams don’t work their magic anymore. But what really grabs attention and converts — that’s exactly what we break down in the new article on the HilltopAds blog.

Inside:
🍀 how to create casino ads that inspire trust;
🍀 why the way you present a bonus matters more than its size;
🍀 how to adapt creatives to different traffic formats;
🍀 how to scale without burning out your audience.

If you want your creative not just to run, but to deliver results, this article is a must-read.

❤️ Read the article on our blog.

Affiliate slang glossary: let’s speak the same language 👌

If words like whitelist/blacklist, postback, and angle still sound like spells from media buyers’ chats — here’s a quick breakdown:

🔴 Whitelist / Blacklist
Whitelist is a list of sources, placements, or parameters that perform well and are worth keeping in your campaign.

Blacklist is the opposite: sources or settings that don’t bring results and are better turned off.

🔴 Postback
This is the process of sending conversion data back to a tracker or affiliate network.
In simple terms, it helps you understand where a lead, click, or sale came from.

🔴 Angle
This is the way you present an offer.
In other words, it’s not just what you promote, but how you present it to your audience: through pain points, benefits, intrigue, urgency, or, for example, FOMO.

Save this post so you don’t get lost in affiliate terms — and can speak the industry’s language with more confidence 😎