Good Postback vs bad Postback is the difference between optimizing a campaign and just burning budget 👀

Without conversion tracking, advertisers only see part of the picture.
Traffic is coming in, money is being spent, registrations are showing up — but where the real results are actually coming from is still unclear.

Here is a simple example:
🔵 one zone brings 10 registrations and 8 deposits for $100,
🔵 another brings 10 registrations and 0 deposits for $10.

Which one looks cheaper? The second one.
Which one is actually more profitable? The first one.

That is exactly why postback is not just a “nice-to-have” setup. It helps you:
🚀 cut underperforming zones based on real data, not gut feeling;
🚀 spot where the funnel starts to drop;
🚀 understand what actually needs fixing: the creative, the landing page, the offer, or the whole setup;
🚀 stop blaming traffic too early when the issue may be somewhere else.

And there is one more bonus: with a properly set up postback, you can enable automatic optimization, so the system can start filtering out weak zones and pushing stronger ones further.

Postback is not just some boring technical setup. It is what keeps you from running campaigns blind.

📔 If you want to go deeper, we also have full postback setup guides for the trackers integrated with HilltopAds.

Sign up for HilltopAds and message our managers — we’ll help you get your launch on the right track.

HilltopAds x LosPollos: the new rules of affiliate marketing 🔴

In our latest interview with LosPollos CEO Vladimir Rusiaiev, we talk about where the market is heading — from the role of SmartLink and AI to new traffic quality standards, measurement in the post-cookie era, and why strong partnerships matter more than ever.

This one is for anyone who wants a broader view of the market and a clearer sense of what will shape its future.

📔 Read the full interview on the HilltopAds blog.

💙 Support HilltopAds at MAC Awards 2026!

We’re nominated in the Best Ad Network category — and we’d truly appreciate your vote.

Voting is open until May 18 and takes place in the MAC mobile app.

Just download the app, open MAC Awards 2026, find the Best Ad Network nomination, and choose HilltopAds.

📲 Download the app:
App Store
Google Play

Your support means a lot to us. Thank you for voting for HilltopAds!

Running mobile app campaigns and don’t want to miss conversions? 🔥

Check out our new tutorial on setting up postbacks in Adjust.

In this video, Den shows you:

✔️ where to find the key settings in Adjust
✔️ how to connect the HilltopAds postback URL
✔️ how to generate the final tracking link
✔️ how to use it in your campaign

🔥 Watch the step-by-step guide here!

Meet HilltopAds at MAC Yerevan 2026 🇦🇲

On May 26–27, our team will be in Yerevan for one of the key affiliate conferences of the season.

Let’s talk traffic, ad formats, GEOs, scaling, and new opportunities for advertisers and publishers. If you’re going to MAC too, stop by our booth — we’d be happy to meet, discuss your campaigns, or just say hi 🚀

Details:
📍 Yerevan, Meridian Expo
🗓 May 26–27, 2026
🎯 Booth #G24
🔔 Book a meeting

The best time slots go fast — book your meeting with HilltopAds in advance!

📔 More about MAC Yerevan

Meet HilltopAds at iCON Cyprus 2026 🏝

HilltopAds is on the road again — this time, we’re heading to Limassol to meet partners, advertisers, publishers, and everyone working with traffic. Our team will be at iCON Cyprus 2026 on May 28–29.

Let’s talk traffic, ad formats, GEOs, scaling, and new opportunities for advertisers and publishers. Come meet us at Booth #GA02!

Details:
📍 Limassol, City of Dreams Mediterranean
🗓 May 28–29, 2026
🎯 Booth #GA02
🔔 Book a meeting

Make sure to book a meeting in advance if you’d like to sit down with our team and discuss your campaigns properly — conference slots fill up fast.

📔 More about iCON Cyprus

Meet Smart CPM — new in HilltopAds! 🆕

We’ve added a smarter bidding model for Popunder campaigns. You set your maximum CPM, and the system automatically adapts to the auction to help you buy traffic at a more efficient price 📈

It’s especially useful when you’re testing new offers, working with multiple GEOs, or scaling campaigns while keeping spend under control.

📔 We’ve explained how to enable Smart CPM and when to use it best in the article.

Getting paid just got easier: UnionPay is now available 💳

We’ve added another payout option to the HilltopAds dashboard. Publishers can now choose UnionPay in the payment information section.

❓ Where to find it:
go to My Account, open Payment Information, and select UnionPay from the available payout methods.

Update your payment details in advance so your next payouts can be sent via the method you choose.

One more way to make monetization with HilltopAds more flexible! 🌟

SiGMA Asia 2026 is just around the corner 🇵🇭

From May 31 to June 3, Manila will bring together affiliate, iGaming, and adtech teams from across the industry — and HilltopAds will be there.

Asia keeps gaining momentum, making this a great time to talk about new GEOs, fresh funnels, partnerships, and scaling opportunities.

Details:
📍 Manila, SMX Convention Center
🗓 May 31 — June 3, 2026
🎯 Booth #1203
🔔 Book a meeting

Want to meet our team at the event? Book your slot in advance — the best times go fast!

📔 More about SiGMA Asia