When should you let automation take over — and when does a campaign still need manual control? ⌨️

In our new Q&A, we break down HilltopAds’ Auto Optimization tool with our experienced manager Elm: postback, micro-events, delayed conversions, rules for different verticals, and common mistakes advertisers make when analyzing zones.

🔴 Save this one if you already use Auto Optimization — or plan to test it soon.

Hello from Yerevan! Here’s a bit of the MAC Yerevan atmosphere 🇦🇲

The HilltopAds team is already at Booth #G24 — meeting people, networking, and capturing the best moments from the conference.

If you’re here too, stop by and say hi. We’d love to see you!

HilltopAds x PeerClick: New iGaming Tracking Guide 🤩

In iGaming, launching a campaign is only the first step. What matters next is understanding what happens after the click: which zones bring quality users, which events are worth tracking, and where the traffic has real growth potential.

That’s why we teamed up with PeerClick to create a practical guide on building iGaming campaigns with clearer analytics and a smarter optimization logic.

Inside, we cover:

⏺ which events you should pass and analyze;
⏺ how to evaluate traffic quality beyond clicks;
⏺ why tracking helps identify promising zones faster;
⏺ how to turn campaign data into better optimization decisions.

From HilltopAds — hands-on experience with traffic and campaign launches.

From PeerClick — tracking, analytics, and tools for managing performance data.

🌟 You’ll also find a bonus for HilltopAds users inside the guide.

📔 Read the full article on the HilltopAds blog.