SiGMA North America is getting closer! 🇲🇽

We’re excited to connect with industry professionals, partners, and new faces at the event.

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Grow your network and earn additional revenue by referring new partners to OpenAFF.💲

How it works:

• Receive 2% of the referred partner's payouts.
• Referral commissions are paid for 6 months from the partner's registration.
• For selected partners, we can increase the commission to up to 4% and extend the referral period on an individual basis.

If you're interested in joining the referral program or discussing custom terms, feel free to reach out to our team.

Increasing conversion rate is rarely about one big change.

It’s usually about removing friction across the user journey.

1. Start with the traffic.
Make sure the audience matches the offer. Weak traffic intent can’t be fixed by a better landing page.

2. Improve the first impression.
Your headline, visual, and opening message should quickly communicate what the user gets.

3. Remove friction.
Slow pages, complicated forms, unclear instructions, and unnecessary steps can quickly hurt conversions.

4. Make the value proposition clear.
Users shouldn’t have to figure out why they should continue. Make the offer and next step obvious.

5. Test systematically.
Test headlines, CTAs, layouts, and messaging. Don’t change everything at once.

6. Look beyond CVR.
A higher conversion rate doesn’t always mean better performance. Connect CVR to CPA, revenue, and ROI.

Better traffic + less friction + clearer messaging = higher conversion rates. 📈

You don’t need to track every metric every day. You need to track the ones that tell you whether your campaigns are moving in the right direction.

Here are the key numbers to keep an eye on:

Spend — Know exactly how much you’re investing and whether spending is aligned with your targets.

Revenue — Revenue gives context to your spend and helps you understand the overall performance of your campaigns.

CPA / Cost per Acquisition — Track how much you’re paying to acquire a customer or conversion. Watch for sudden changes.

Conversion Rate — A declining conversion rate can indicate issues with traffic quality, creative, targeting, or the landing page.

Traffic Quality — Look beyond volume. Engagement, conversion behavior, and downstream performance often reveal more than clicks alone.

The goal isn’t to obsess over numbers.

It’s to identify meaningful changes early, understand what is driving performance, and make informed decisions before small issues become expensive ones.

CPA and EPC are both important performance marketing metrics, but they measure different things.

CPA (Cost Per Acquisition) shows how much you spend to generate a conversion. It helps evaluate acquisition efficiency and control costs.

EPC (Earnings Per Click) shows how much revenue each click generates. It helps assess traffic quality and monetization.

So, which matters more?

It depends on your goal. CPA is key for cost control, while EPC is essential for understanding revenue potential.

The best approach is to analyze both together. A low CPA does not always mean strong profitability, just as a high EPC does not guarantee efficient acquisition.

Looking at CPA and EPC together gives you a clearer picture of campaign performance.

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How to Improve Lead Quality

Generating more leads is not always the answer. The real challenge is generating leads that are relevant, qualified, and more likely to become customers.

A few practical ways to improve lead quality:

✔️ Define your ideal customer profile clearly
✔️ Align marketing and sales on qualification criteria
✔️ Review which channels generate the best-performing leads
✔️ Use lead scoring to prioritize high-intent prospects
✔️ Analyze conversion data regularly and adjust your targeting

Better lead quality means less time spent on unqualified prospects and more focus on opportunities that can actually create business value.

The goal is not simply to generate more leads — it’s to generate better opportunities.

A high number of leads doesn’t always mean a successful marketing campaign.

What really matters is lead quality — how likely those leads are to become customers and generate revenue.

Here are a few metrics worth tracking:

• Conversion to opportunity — how many leads actually move into the sales pipeline?
• Conversion to customer — what percentage of leads eventually become paying customers?
• Lead-to-revenue — how much revenue is generated from each lead source?
• Sales cycle length — do qualified leads move through the funnel faster?
• Customer value — do these leads bring long-term value, not just initial conversions?

The key is to look beyond lead volume and connect marketing data with actual business outcomes.

More leads is not necessarily better. Better leads are.

You don’t need to track dozens of metrics every morning.

The goal is to focus on the numbers that help you understand what is happening in the business and where action may be needed.

A few metrics worth checking daily:

• Leads generated — is demand moving in the right direction?
• Cost per lead — are you acquiring leads efficiently?
• Conversion rate — is your funnel performing as expected?
• Pipeline value — how much potential revenue is currently in the pipeline?
• Sales activity — are opportunities actually moving forward?
• Revenue — are marketing and sales activities translating into business results?

Daily tracking is not about making decisions based on every small fluctuation.

It’s about spotting meaningful changes early and knowing when it’s time to take a closer look.

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