🔥*YOUTH CONCLAVE 4.0*🔥

The SBSC MUN Society (UoD), returns with its much awaited annual conference, centered on the theme *”Yuva Soch, Vishwa Niti: Empowering Youth to Shape Global Leadership”* ✨


📅 *Dates : 28 & 29 March 2026*
📍 *Venue : Shaheed Bhagat Singh College, University of Delhi*

💼 Committees

- *Offline Committees (6):* *AIPPM | Lok Sabha | UNHRC | UNCSW | IP | WHO* (beginners friendly)

- *Online Committees (2):* *UNFCCC | AISM*

*🗒️Agendas :*

*🟦AIPPM - ALL INDIA POLITICAL PARTIES MEEET (Offline)* : "Deliberation upon the accountability of media in India and regulating social media platforms with emphasis on freedom of speech"

*🟦LOK SABHA (Offline)* : "Deliberation upon the reservation system of India with special emphasis on Caste Based Census"

*🟦UNHRC - UNITED NATIONS HUMAN RIGHTS COUNCIL (Offline)* : "Deliberation on the Human Rights Implications of Counter-Terrorism Measures Adopted by States with special emphasis on Civil liberties and Accountability"

*🟦UNCSW - UNITED NATIONS COMMISSION ON THE STATUS OF WOMEN (Offline)* : "Deliberation upon advancing Women’s Leadership in Conflict-Affected and Fragile States"

*🟦WHO - WORLD HEALTH ORGANISATION (Offline) [BEGINNERS FRIENDLY - MAX 10 MUN EXP]* : "Ensuring the integration of mental health into global public health policy, with particular emphasis on the strengthening of national and international mental health care systems"

*🟦IP - INTERNATIONAL PRESS (Offline)* : JOURNALISM & CARICATURE

*🟩UNFCCC - UNITED NATIONS FRAMEWORK CONVENTION ON CLIMATE CHANGE (Online)* : "Addressing the challenges associated with climate change mitigation and adaptation, with special emphasis on climate justice, sustainability, and equitable international cooperation"

*🟩AISM - ALL INDIA STAKEHOLDER'S MEET(Online)* : "Deliberation upon the minority rights with special emphasis on Waqf Amendment act 2025"

💰 Registration Fees

- *Offline Committees:* ₹1199/- (Early Bird Offer, valid till 15 Feb 2026) | ₹1399/- (afterwards)

- *Online Committees:* ₹500/-

*Registration link* : https://forms.gle/WQFSEM2sZCEwA1uJ6

✨Limited slots available, register now!

📞 *For Queries:*
Kumar Satyam – 8092842824
Hemakshi Kapoor – 8954513715

IG Handle : https://www.instagram.com/munsoc_sbsc?igsh=aW54Y2h2ZzFucmlr

🚀 The youth doesn’t wait for change. The youth becomes it. Do register for the WORTHY conference.

Regards
SBSC MUN Society

Cadbury Dairy Milk – Turning Chocolate into an Emotion

Brand Marketing Strategy | Strategic Breakdown

1. Brand Positioning

Cadbury Dairy Milk positioned itself beyond just a chocolate it became a symbol of joy, celebration, and connection.

Instead of focusing only on taste, the brand owns moments of happiness and togetherness.

2. Core Marketing Strategy: “Kuch Meetha Ho Jaaye”

Dairy Milk’s strongest strategy is linking chocolate with Indian celebrations.

The brand promotes chocolate for:

• Festivals
• Family moments
• Special occasions
• Everyday happiness

This turned chocolate into a cultural habit, not just a treat.

3. Emotional Storytelling

Dairy Milk is known for emotional and relatable advertising.

Campaigns highlight:

• Family bonds
• Small joyful moments
• Celebrations
• Real human connections

The product becomes a way to express emotions.

4. Breaking Category Norms

Dairy Milk challenged traditional sweets by positioning chocolate as a modern alternative to mithai.

This expanded consumption, especially among younger audiences.

5. Consistent Brand Messaging

The brand consistently focuses on:

• Joy and celebration
• “Meetha” moments
• Positive storytelling

This built strong recall and trust over time.

Why This Strategy Works

• Emotional positioning
• Strong cultural relevance
• Expanded usage occasions
• Consistent messaging

Dairy Milk didn’t just sell chocolate — it owned celebration.

Key Marketing Takeaways

• Emotions drive stronger connections
• Cultural alignment builds loyalty
• Expanding occasions increases usage
• Consistency builds recall

Cadbury Dairy Milk shows that great marketing creates feelings, not just demand.

Dark Fantasy – Turning Biscuits into an Indulgent Escape

Brand Marketing Case Study | Strategic Breakdown

1. Brand Overview

Sunfeast Dark Fantasy is a premium cookie brand by ITC that redefined the biscuit category.

Instead of competing on price, it built its identity around indulgence, luxury, me time and moments, positioning itself as a small escape from routine.

2. Core Marketing Strategy: Indulgence Positioning

Dark Fantasy’s key strategy is positioning the product as a moment of indulgence and escape.

• Personal reward
• Rich chocolate experience

This shifts it from a snack to an emotional experience.

3. Sensory Storytelling

The brand creates strong appeal through:

• Rich chocolate visuals
• Slow-motion indulgence shots
• Focus on taste and texture

This builds craving and a premium feel.

4. Premium Positioning

• Elegant packaging
• Sophisticated tone
• Quality-focused messaging

Makes the brand aspirational and luxurious.

5. Digital & Occasion Marketing

• Aesthetic digital content
• Festive & gifting campaigns
• “Me-time” messaging

Ensures relevance in daily and special moments.

Why This Strategy Works

• Strong indulgence positioning
• Premium appeal
• High sensory engagement

Dark Fantasy turned a biscuit into a luxury experience.

Key Marketing Takeaways

• Emotion builds premium value
• Visual storytelling drives desire
• Perception shapes pricing power


Dark Fantasy shows that products grow when they sell experience not just feature’s.

Garnier – Turning Beauty into Green Self-Care

Brand Marketing Case Study | Strategic Breakdown

1. Brand Overview

Garnier is a global beauty brand that blends nature and science.

Instead of focusing only on results, it emphasizes natural, safe, and eco-conscious beauty, positioning itself as a trusted everyday skincare choice.

2. Core Marketing Strategy: Green Beauty

Garnier’s strongest strategy is “Green Beauty”—offering effective products with a sustainable approach.

• Natural ingredients
• Eco-friendly packaging
• Cruelty-free commitment

This creates a balance between performance and responsibility.

3. Trust & Ingredient-Led Marketing

• Clear ingredient communication
• Focus on benefits like Vitamin C, Aloe, Neem
• Combination of science and nature

This builds strong trust and transparency.

4. Digital & Influencer Strategy

• Skincare influencers and routines
• Tutorials and reviews
• Relatable digital content

This makes the brand credible and accessible to younger audiences.

5. Purpose-Driven Communication

• Sustainability campaigns
• Recycling initiatives
• Ethical sourcing

This strengthens the brand’s responsible image.

Why This Strategy Works

• Transparency builds trust
• Strong natural positioning
• Digital-first engagement
• Sustainability relevance

Garnier has positioned itself as a trusted and conscious skincare brand.

Key Marketing Takeaways

• Transparency builds loyalty
• Natural positioning increases appeal
• Influencers improve credibility
• Purpose strengthens brand value

Garnier shows that strong brands combine performance with responsibility.

Surf Excel – Turning Stains into a Brand Idea

Brand Marketing Strategy | Strategic Breakdown

1. Brand Positioning

Surf Excel moved beyond being just a detergent it stands for learning, growth, and values.

Instead of only cleaning, it promotes:

• Kids exploring freely
• Learning through experiences
• Emotional, value-driven messaging

2. Core Strategy: “Daag Achhe Hain”

Its most iconic strategy, “Daag Achhe Hain,” flipped the category.

The brand encourages:

• Playing without fear
• Getting dirty while learning
• Experiences over perfection

Stains became a symbol of growth.

3. Emotional Storytelling

Campaigns focus on:

• Kindness and real moments
• Kids learning values
• Everyday emotional stories

The product supports meaningful experiences.

4. Breaking the Category Norm

Instead of whiteness and stain removal, Surf Excel focused on:

• Values
• Experiences
• Emotional growth

This created strong differentiation.

Why This Strategy Works

• Unique positioning
• Strong emotional connect
• Clear differentiation
• Consistent messaging

Surf Excel didn’t just sell detergent — it changed how people see stains.

Key Takeaways

• Reframing builds strong brands
• Emotions create deeper connections
• Consistency drives recall

Surf Excel proves that powerful ideas beat functional messaging.

Redmi – Winning Through Value & Hype

Brand Marketing Strategy | Strategic Breakdown

1. Brand Positioning

Redmi positioned itself as a high-performance smartphone brand at affordable prices.

Its core focus:

• Maximum features at low cost
• Performance driven devices
• Youth-centric appeal
• Strong value for money image

This made Redmi a default choice in the budget segment.

2. Core Strategy: “High Specs, Low Price”

Redmi’s biggest strength is delivering flagship-like features at aggressive pricing.

It consistently highlights:

• Powerful processors
• Good cameras
• Long battery life
• Latest features at lower cost

This builds a clear perception of “more value for money.”

3. Flash Sales & Hype

Redmi mastered scarcity marketing.

• Limited stock launches
• Flash sales
• “Sold out in seconds” buzz

This creates urgency and massive hype for every launch.

4. Digital & Community Marketing

Redmi uses a digital-first approach:

• Influencer reviews
• Social media teasers
• YouTube launches
• Strong Mi fan community

This drives engagement and organic buzz.

Why This Strategy Works

• Clear value positioning
• Strong hype creation
• Digital-first reach
• High engagement

Redmi didn’t just sell phones it sold smart deals.

Key Takeaways

• Value attracts mass audiences
• Scarcity builds demand
• Digital builds reach

Redmi proves that pricing + hype = scale.

Frooti – Rebranding as the Ultimate Growth Strategy

Brand Marketing Strategy | Strategic Breakdown

1. Brand Positioning

Frooti repositioned itself from a kids’ drink to a cool, youth focused mango beverage.

The brand shifted towards:

• Fun and playfulness
• Youth-centric identity
• Strong visual appeal
• Instant refreshment

This made Frooti relevant to a wider audience.

2. Core Marketing Strategy: Bold Rebranding

Frooti’s most powerful move was its complete brand transformation.

The brand revamped:

• Packaging → Bright yellow, minimal design
• Logo → Clean and modern
• Communication → Quirky, youth-driven tone

This turned Frooti into a stylish and highly recognizable brand.

3. Design as the Hero

Frooti made design its key marketing tool.

• Eye-catching packaging
• Bold, minimal visuals
• Strong shelf visibility

The product itself became the advertisement.

4. Pop Culture & Celebrity Integration

To strengthen its image, Frooti used:

• Youth icons and celebrities
• Trend-based campaigns
• Entertainment tie-ins

This kept the brand fresh and relevant.

Why This Strategy Works

• Clear youth repositioning
• Strong visual identity
• Design led branding
• Cultural relevance
• Consistent messaging

Frooti didn’t just change its look — it reinvented its identity.

Key Marketing Takeaways

• Rebranding can shift audience perception
• Design drives recognition
• Youth-focused positioning builds relevance
• Consistency strengthens recall

Frooti proves that how you present your brand can redefine its success.

Palmonas – Everyday Luxury Jewellery

Brand Marketing Case Study | Strategic Breakdown


1. Brand Overview

Palmonas is a modern Indian jewellery brand focused on affordable everyday luxury.

It positions jewellery as a part of daily style and self expression, not just occasions.

2. Core Marketing Strategy: Affordable Luxury

Palmonas offers premium looking jewellery at accessible prices.

• Minimal, elegant designs
• Daily wear focus
• Premium feel, affordable pricing

This makes jewellery a frequent lifestyle purchase.

3. Influencer-Led Digital Strategy

• Fashion and lifestyle influencers
• Styling and outfit content
• Real-life usage

Builds aspiration and relatability.

4. Aesthetic Branding

• Clean, minimal visuals
• Consistent premium identity
• Strong Instagram presence

Creates a luxury perception online.

5. Occasion Expansion

• Daily wear
• Office styling
• Gifting

Drives higher usage and sales.

Why This Strategy Works

• Clear affordable luxury positioning
• Strong digital presence
• High everyday relevance

Palmonas is positioned as an accessible luxury brand.

Key Takeaways

• Affordable luxury attracts consumers
• Influencers boost reach
• Visual branding builds value

Palmonas proves that premium brands grow by becoming part of everyday life.

mCaffeine – Turning Personal Care into a Bold Lifestyle

Brand Marketing Case Study | Strategic Breakdown

1. Brand Overview

mCaffeine is a digital-first Indian personal care brand known for its caffeine-based skincare and haircare products.

Instead of following traditional beauty standards, the brand built its identity around confidence, individuality, and bold self-expression.

2. Core Marketing Strategy: “No Color, Only Care”

mCaffeine’s most powerful strategy is its “No Color, Only Care” positioning.

• Rejects fairness-based beauty standards
• Promotes self-confidence and authenticity
• Focuses on skin health, not skin tone

This creates a strong emotional and purpose-driven connect.

3. Ingredient-Led Differentiation

• Focus on caffeine as a hero ingredient
• Clear communication of benefits (energizing, detoxifying)
• Unique product identity

This builds strong product differentiation and recall.

4. Influencer & Digital-First Strategy

• Heavy use of influencers and creators
• Skincare routines and real reviews
• Strong Instagram and digital presence

This makes the brand relatable and youth-focused.

5. Bold & Youth-Centric Branding

• Quirky packaging and messaging
• Bold, confident tone of voice
• Focus on Gen Z and millennials

Creates a distinct and memorable brand personality.

Why This Strategy Works

• Strong purpose-driven positioning
• Unique ingredient focus
• High digital engagement
• Clear differentiation

mCaffeine successfully turned personal care into a confidence-driven lifestyle brand.

Key Marketing Takeaways

• Purpose builds deeper connection
• Differentiation drives recall
• Digital-first strategy boosts growth
• Bold branding attracts young consumers

mCaffeine proves that brands grow when they challenge norms and stand for something meaningful.

Ching’s – Turning Desi Flavours into a Cultural Trend

Brand Marketing Case Study | Strategic Breakdown

1. Brand Overview

Ching’s Secret is a leading Indian food brand known for popularizing Indo-Chinese cuisine.

Instead of positioning itself as authentic Chinese, the brand built its identity around “Desi Chinese” a fusion tailored to Indian tastes.

2. Core Marketing Strategy: “Desi Chinese” Positioning

Ching’s most powerful strategy is owning the “Desi Chinese” category.

• Blends Chinese flavours with Indian taste
• Appeals to a wide Indian audience
• Creates a unique category

This makes the brand distinct and culturally relevant.

3. Iconic Campaign: Ranveer Singh Endorsement

Ching’s biggest marketing success is its collaboration with Ranveer Singh.

• High-energy and quirky advertisements
• Humorous storytelling and bold visuals
• Strong brand recall

This made the brand fun, youthful, and memorable.

4. Humor & Entertainment-Led Advertising

• Entertaining and exaggerated ads
• Quirky storytelling
• Focus on fun over features

This helps the brand stand out in a crowded market.

5. Mass Appeal & Accessibility

• Wide product range
• Affordable pricing
• Strong retail presence

Ensures high reach and everyday consumption.

Why This Strategy Works

• Unique category positioning
• Strong celebrity fit
• High entertainment value
• Mass market appeal

Ching’s turned a cuisine into a relatable brand experience.

Key Marketing Takeaways

• Category creation builds differentiation
• Celebrity association boosts recall
• Humor increases engagement
• Mass appeal drives growth

Ching’s shows that brands succeed when they create a category and connect with culture.