https://www.digitiquehub.com/2023/04/08/reliances-first-e-commerce-beauty-platform-tira-launched-first-store-opened-in-mumbai-brands-like-nykaa-tata-cliq-will-get-direct-competition-14749/
Reliance's first e-commerce beauty platform 'Tira' launched: First store opened in Mumbai; Brands like Nykaa, Tata Cliq will get direct competition.