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http://kak-nauchitsia.ru/2017/01/05/%d0%ba%d0%be%d0%bf%d0%b8%d1%80%d0%b0%d0%b9%d1%82%d0%b8%d0%bd%d0%b3-%d0%b8-%d0%b5%d0%b3%d0%be-%d0%bf%d0%be%d0%bf%d1%83%d0%bb%d1%8f%d1%80%d0%bd%d1%8b%d0%b5-%d1%82%d0%b5%d1%80%d0%bc%d0%b8/
Копирайтинг, и его «популярные» термины