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http://videoadnews.com/2020/01/10/the-wir-amazon-wants-to-sell-ott-ads-outside-of-fire-tv-iab-set-out-actions-to-address-the-icos-rtb-concerns-and-nbcu-launches-a-new-ad-buying-platform-to-unify-tv-and-video/
The WIR: Amazon Wants to Sell OTT Ads Outside of Fire TV, IAB Set Out Actions to Address the ICO's RTB Concerns, and NBCU Launches a New Ad Buying Platform to Unify TV and Video