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As soon as the web has entered our everyday life, it has dramatically changed the way we communicate and how we handle everyday tasks and, as a result, information has become the most valuable asset. People send thousands of emails every second, share personal and confidential documents, pay bills, and purchase goods by entering their personal details online. Have you ever wondered how much PII (personally identifiable information) data is shared online and what happens to that information? Companies assure that they collect this type of information in order to serve their customers in the best possible way. But, is that what they really use the data for? There is no absolute answer to this question, and it has been asked over the last years and is now being answered by the EU. by Axon