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http://axondevgroup.com/blog/the-most-common-apple-store-review-problems
The process of getting any app or mobile game to the market is quite a time and money consuming task. And when the product is ready for the delivery, a significant part of the work is still ahead since every product needs its audience. There are numerous ways of how an app can be discovered: recommendations from friends and family, browsing in the app store, social media shares, advertisements. However, all the ways lead to the application store as the final destination from where any application or game goes directly to the device. by Axon