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https://anuarushbayev.com/2014/09/12/risk-control-is-the-best-route-to-loss-avoidance-risk-avoidance-on-the-other-hand-is-likely-to-lead-to-return-avoidance-as-well/
“Risk control is the best route to loss avoidance. Risk avoidance, on the other hand, is likely to lead to return avoidance as well.”