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https://ashleykruempel.wordpress.com/2018/01/16/stop-trying-to-drive-in-customers-but-rather-be-where-your-consumers-already-are-make-it-easy-for-them-to-have-you-to-help-them-solve-their-problem-its-not-show-me-the-money-anym/
“Stop trying to drive in customers but rather be where your consumers already are... make it easy for them to have you to help them solve their problem! It’s not show me the money anymore, it’s show me you know me!” - Ashley Kruempel