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https://danielbrummitt.com/2019/05/09/too-many-companies-want-their-brands-to-reflect-some-idealized-perfected-image-of-themselves-as-a-consequence-their-brands-acquire-no-texture-no-character-and-no-public-trust-richard-branson/
Too many #Companies want their #Brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public #Trust. - Richard Branson