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https://exploitingchange.com/2012/10/24/richard-martin-talks-about-selection-and-maintenance-of-the-aim-from-his-book-brilliant-manoeuvres-how-to-use-military-wisdom-to-win-business-battles/
Richard Martin talks about selection and maintenance of the aim, from his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles