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https://exploitingchange.com/2012/10/26/richard-martin-talks-about-the-fog-of-war-and-friction-based-on-his-book-brilliant-manoeuvres-how-to-use-military-wisdom-to-win-business-battles/
Richard Martin talks about the 'fog of war' and friction, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles