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https://phibetaiota.net/2012/07/robert-steele-data-is-the-new-oil-but-no-one-is-serious-about-holistic-analytics-true-cost-economics-machine-or-man-machine-translation-or-m4is2/
Reflections on Data as the New Oil BUT No One Is Serious About Holistic Analytics, True Cost Economics, Machine or Man-Machine Translation, or M4IS2