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https://ueberbrands.com/2016/02/18/johnnie-walker-appeal-at-1-and-1000-dollars-a-sip-alike-interview-with-global-vp-diageo-preserve-brands-podcast-episode-06/
Johnnie Walker: Appeal at $1 and $1,000 a sip, alike. – Interview with Matteo Fantacchiotti, Diageo