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https://videoadnews.com/2017/09/15/the-wir-european-broadcasters-combine-to-form-programmatic-video-exchange-to-rival-duopoly-mindshare-launches-anna-programmable-media-service-fox-sky-bid-referred-to-competition/
The WIR: IAB Europe Launches New Push Against EU Privacy Proposal, Mindshare Launches ‘Anna’ Programmable Media Service, Fox Sky Bid Referred to Competition & Markets Authority