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https://videoadnews.com/2019/04/26/the-wir-amazons-ad-sales-growth-cools-down-openap-announces-a-tv-ad-marketplace-and-the-iab-replaces-vpaid-with-simid/
The WIR: Amazon's Ad Sales Growth Cools Down, OpenAP Announces a TV Ad Marketplace, and the IAB Replaces VPAID with SIMID