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https://videoadnews.com/2019/09/06/the-wir-mrc-releases-cross-media-measurement-standards-amazon-fire-tv-spreads-in-europe-and-youtube-is-handed-170-million-fine-for-child-privacy-violations/
The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations