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https://www.crowdfundinsider.com/2016/04/83798-indiegogos-slava-rubin-in-crowdfunding-backers-really-become-part-of-the-team-and-they-want-to-feel-it/
Indiegogo's Slava Rubin: "In Crowdfunding, Backers Really Become Part of the Team and They Want to Feel It"