At 1st #international #construction_management_symposium my lecture was on applying #blue_ocean_strategy in #tourism_infrastructure #development of #Iran
BLUE OCEAN STRATEGY is about creating and capturing #uncontested_market space, thereby making the #competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of #industry_players
Blue ocean strategy offers #systematic #tools and #frameworks to shift from #red_ocean of competition to blue oceans of #new_market space.
Referring the McKinsey report, Iran needs #building 500 #hotels and some billion dollars of #investment on its #transportation #realestate and #tourism #infrastructures

#Mehdi_Ravanshadnia

1 SEP 2023

#Iran_market
#Iran_construction
#tourist
#building

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