A new study shows Facebook's ad algorithm can reinforce political divides in climate messaging 🌍📊. Ads calling for action tend to reach liberals ✊ – while contrarian ads are cheaper in conservative areas 💰.
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#FacebookAds #ClimateMessaging #PoliticalDivide #SocialMediaEthics #AdvertisingImpact
Read Full Article
#FacebookAds #ClimateMessaging #PoliticalDivide #SocialMediaEthics #AdvertisingImpact
Nature
Facebook algorithm’s active role in climate advertisement delivery
Nature Climate Change - Content delivery algorithms on social media exhibit biases in audience selection, which are understudied in the climate context. This study combines observational analysis...
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