Highly stylized TikTok videos, known as “edits,” portraying politicians as physically attractive or “badass” increased ratings of their attractiveness and, in some cases, improved their favorability among viewers. These effects were particularly strong for Donald Trump. 💖🎥✨
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#TikTokEdits #PoliticianStyle #AttractivenessEffect #SocialMediaInfluence #TrumpEditTrend
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#TikTokEdits #PoliticianStyle #AttractivenessEffect #SocialMediaInfluence #TrumpEditTrend
PsyPost
TikTok “edits” can reshape how voters see politicians, study suggests
A new study finds that TikTok-style “edits” portraying politicians as attractive or powerful can sway public perceptions, boosting attractiveness and favorability—especially for Donald Trump. These videos may signal a shift in how political influence is crafted…
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