AI-powered influencers have the potential to damage brand reputation more than their human equivalents, new research finds.
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#AIPower #BrandReputation #InfluencerMarketing #DigitalTrust #AIInfluencers
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#AIPower #BrandReputation #InfluencerMarketing #DigitalTrust #AIInfluencers
Northeastern Global News
AI influencer marketing may pose risk to brand trust, new Northeastern research finds
A study finds AI influencer marketing may harm brand trust more than human influencers, posing risks for brands in the metaverse.
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