Political practitioners are extremely bad at predicting which messages persuade the public – Political practitioners, regardless of of their experience and expertise, are as bad as laypeople at predicting persuasive effects.
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#PoliticalCommunication #MessagePersuasion #PublicOpinion #PoliticalStrategy #CommunicationFailure
Read Full Article
#PoliticalCommunication #MessagePersuasion #PublicOpinion #PoliticalStrategy #CommunicationFailure
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