Using Google can help individuals come up with more ideas, but can actually hinder creativity at the group level. Groups of people working independently without online assistance tended to produce a more diverse and novel set of ideas than groups with internet access. 🌐💡🤔
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#GoogleCreativity #GroupThink #IdeaGeneration #IndependentInnovation #DigitalDistraction
Read Full Article
#GoogleCreativity #GroupThink #IdeaGeneration #IndependentInnovation #DigitalDistraction
PsyPost
Cognitive fixation from Google searches hurts a team’s ability to innovate
If your team's brainstorming sessions feel stale, your internet connection might be the culprit. Research reveals a hidden cost to online idea generation: it steers everyone toward the same common answers, stifling the collective innovation.