A new study shows we often think adding eco-friendly items lowers our total footprint 🌍, but it actually raises it 📈. This 'negative footprint illusion' can mislead shoppers 🛒, businesses 💼 and even policies 🏛️.
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#EcoFriendly #Sustainability #NegativeFootprint #ConsumerAwareness #GreenMisconception
Read Full Article
#EcoFriendly #Sustainability #NegativeFootprint #ConsumerAwareness #GreenMisconception
Wiley Online Library
All's Eco‐Friendly That Ends Eco‐Friendly (If Remembered as Such): Memory Processes in Retrospective Judgment of Environmentally…
Retrospective judgments of environmentally significant sequences are biased by recency: sequences ending with an environmentally friendly item are rated as more eco-friendly than otherwise identical ...