New research reveals that online influencers can mobilise followers and legitimise harmful behaviours without ever issuing explicit instructions, offering fresh insight into how digital platforms shape public attitudes, emotions and decision making.
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#InfluencerImpact #DigitalBehavior #OnlinePersuasion
Read Full Article
#InfluencerImpact #DigitalBehavior #OnlinePersuasion
University of Bath
Study of Tommy Robinson’s social media shows how he mobilises support without direct calls to action
Analysis shows how influencers shape public behaviour and legitimise violence through narratives, not instructions.
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