Social media algorithms favor politically sponsored content from certain parties, even when the same budget is applied. The new study analyzed over 80,000 political ads on Facebook and Instagram leading up to the 2021 German federal elections.
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#SocialMedia #Algorithms #PoliticalAds #Facebook #Instagram
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#SocialMedia #Algorithms #PoliticalAds #Facebook #Instagram
PsyPost
Facebook and Instagram’s algorithmic favoritism towards extremist parties revealed in new study
Recent research found that social media algorithms disproportionately favored ads from extremist political parties, leading to greater reach and efficiency for these ads compared to others, highlighting significant biases in political advertising.
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