Major news organizations now offer fossil fuel companies the opportunity to pay for articles that mimic regular content called ‘native advertisements’ that can mislead readers on climate change. New study found that disclosure of the ad and inoculation messages mitigate this climate disinformation.
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#ClimateChange #MediaEthics #NativeAdvertising #Disinformation #SustainableJournalism
Read Full Article
#ClimateChange #MediaEthics #NativeAdvertising #Disinformation #SustainableJournalism
EurekAlert!
News article or big oil ad? As native advertisements mislead readers on climate change, Boston University experts identify interventions
In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge University colleagues, evaluates two promising…
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